When social media stopped being optional for growth
In “When social media stopped being optional for growth,” the discussion centers on the moment a fence business can no longer treat social media as a side project, but as a core growth tool. The guest reflects on starting with almost nothing beyond Facebook — no polished website, no Google presence, no reviews, and no real understanding of ads or platforms. What began as simple before-and-after posts evolved into a consistent habit of showing up online, learning what worked, and using social media to get in front of homeowners who might not need a fence today, but could become customers months or even years later. The bigger takeaway is that growth requires bigger thinking. Social media may not scale a company forever on its own, but it can build brand awareness, create trust, and keep a contractor visible in a market where traditional advertising is losing reach. The episode offers a practical reminder for fence and gate business owners: start with what you know, post consistently, improve over time, and use every digital tool available to stay top-of-mind. In an industry where customers often research long before they buy, being visible online is no longer optional — it’s part of doing business.
The Fence Podcast talks about when social media become a requirement for your business.
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(483 words)I kind of told you when I realized social media for me when it was kind of, you know, when I thought it was a big deal. When did you realize social media wasn't optional anymore? Like when did you realize that, hey, if I'm going to grow my business, it's gonna I'm going to have a business. I'm going to do this. Social media is not an option. Whether I'm shy or whether I don't want to make videos, when did you say this is not an option anymore, we're doing it. Um, and man, honestly, that's like what I started off with. Um, like I went what I tell people is like I went zero to a million and I had I had a cheap website, but I didn't have a Google platform. Um, I didn't have any Google reviews. I just had Facebook reviews. Um, that's literally all I had. I didn't use Instagram. Tik Tok wasn't really around, you know, at the time. It wasn't popping. Um, so it was just Facebook. And I would go on pages and I was so hungry and it was like that's all I knew. I didn't know how to I didn't know what a Google profile was. I didn't know what Google Ads and Google AdSa is and and uh just I just knew Facebook. And then I just kept posting and I'm like I got better at it, you know? And then I didn't do videos. I'll just post before and after. I don't know. I just If you look at my social media, you'll see where it it's it it starts trending, right? Like it starts pretty basic and it gets better and it gets better and better and better. I didn't know none of that. That's all I just I was like, how can I get in front of people? I don't freaking know. I guess Facebook and it worked. You know, it kept me busy and and and but then it gets to a point like I tell people it's like you want to get bigger, well then you got to think bigger and you have to look at the resources that you have because Facebook's only going to get you. Social media is only going to get you so big, right? It can help you. It can get brand awareness. It can get in front of people that maybe don't need offense now, but they might see your video and they'll call you two, three, four years later, right? Because of social media. That's how you're able to get in front of them because there's no longer like billboards. That's not a big thing anymore. You know, it's it's it's uh you used to see these TV ads. It's not a big thing. People don't watch TV anymore. They watch Netflix. They want Amazon Prime. What? Um,
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