We forgot who it was for #fwastrong #fenceshow #lasvegas #fence #fenceman
In this episode, the conversation centers on why industry shows and events need to return to their original purpose: serving attendees, especially fence companies, rather than simply existing as a checkbox for businesses and vendors. The speaker emphasizes that the fence industry should be about supporting one another instead of creating divisions, and notes that seeing more younger professionals at the FW show is encouraging because it signals a new generation of “their people” entering the trade. The discussion also reflects on how trade shows have drifted from their roots. According to the speaker, many companies attend out of fear of being perceived as closed or out of business, rather than because the event truly benefits them. The ideal, he argues, is to reshape these shows into experiences that help fence contractors discover suppliers, build relationships, and connect with the industry in a meaningful way. If events are designed around the needs of fence companies, they can grow naturally and attract more attendees who are there to learn, network, and find resources—not just sales reps and transactional buyers.
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Full Transcript
(245 words)That this is what this is about we need to support each other yeah rather than sort of divide the one thing I loved about the FW I'm just meeting more younger and younger um people it's encouraging right because those are people those are our people I think we forgot we forgot why we were doing shows in the first place people were doing shows because they felt like they had to do them they felt like if they didn't do it then people going to think they went out of business it was it forgot why the shows were there in the in the beginning it was for the attendees it was for the and if we can change these uh these shows around and make it more catered to the experience for the attendees and these fence companies so they can get to know it then you know we've we've succeeded that and then you're going to see these things grow organically on their own it won't just be a show full of uh reps you can grow it full of fence companies and extra thousand people 2,000 people that aren't there to purchase anything and they're not going to purchase from each other it's not why these shows were were created in the first place we need to get these fence companies that don't know where they're supposed to get their materials and don't and they're a lot harder to reach
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