Young Entrepreneurs Go All In on a Fence Franchise
In this episode of The Fence Podcast, Brian T. Frederiksen and Sean King kick off with their usual banter about weather, travel, and the packed calendar of fence-industry events coming up in 2025. They discuss the Fence Crew cruise, hands-on training events, upcoming fence university sessions, and major industry gatherings like the NAFA service projects and the CMM open house. A major topic is the recent California wildfire devastation, where they explain efforts to stage temporary fence panels, support security needs, and connect licensed contractors and manufacturers to help with rebuilding. They also highlight NAFA’s community-focused projects in North Carolina, Pennsylvania, and Arlington National Cemetery. The second half of the episode features young entrepreneur Dylan, who recently bought a Superior Fence and Rail franchise with his brother. He explains that the decision was driven by access to proven systems, software, brand recognition, marketing support, and better buying power compared with starting from scratch. Dylan shares the sacrifices involved, including living in a camper on-site, and emphasizes leadership, organization, and action as the keys to success. The conversation also covers practical fence business advice, including handling utility-damage risk by offering “private line protection” instead of relying solely on contract language.
Brian and Sean King welcome Dylan, a 22-year-old who just purchased a Superior Fence and Rail franchise with his brother, to talk about why they chose a franchise over starting from scratch, what they're sacrificing to make it work, and what the fence industry's next generation of entrepreneurs looks like when they skip college and just start digging. #FenceContractor #YoungEntrepreneur #FranchiseFence 01-15-2025
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Full Transcript
(9,970 words)Hey,
Hey.
Hey, what's happening? Come on now. Second show of the year. Are you frozen out there in in Las Vegas? Like, are you frozen? Yeah. Yeah. Yeah. Yes. I went We're freaking frozen back here. No, really an emergency. Yeah. Under I think we've had 300 days of no moisture or rain, believe it or not. Something crazy like that out here. I mean, I I think today was our first maybe the second day all year that we actually worked. We've had no production until today. I'm [snorts] jealous. I'm jealous. You know, we before the show uh before the fence show in uh September, we actually panicked to get the whole roof sealed around the back building. uh you know at our office because it would we always get rain and uh not a single drop since. I swear it's just uh it's frustrating. I almost want I almost want to put a bunch of water up there and test it. Just go put just put a speaker head up there and say I knew I fixed it. Water Cal I mean Las Vegas will lose their mind if you just water through the roof of your building. Could you imagine? And just tell them you're just doing it to keep the temperature down. Yeah. Yeah. We're not even Yeah. We're not even allowed to use real water when we shower. It's like Yeah. Yeah. We're on a different whole different ball game. Where's your hat, man? What did I see you purchasing a blue hat? A real deal, man. I went all in and got the bluest blue hat I think there is on the planet. So proud of that thing. I can't believe I don't have it tonight. Stuck in the office. I'm 40 minutes away from it. But real from Fort Worth, Texas. Had it this thing molded to my head. It was awesome. Great. You know what? Quick tip. Do you know where the cowboy hat Quick tip, not a tip, do you know where the cowboy hat was invented? Take a guess. Why? No. Where where at? Uh, you want to say Texas, but uh that's what I thought. And the guy that did my hat, this guy is that's all he does is makes hats. He told me the whole story how it started in New York. Like what? Really? New York? New York. But it was the top hat like the the you know when you buy a cowboy hat and it's unshaped. Looks really goofy, right? That's how they started in New York. And these guys would run their horses all the way down the wagons. And by the time they got to Texas, their hand had crushed the top from taking on and off and bent the sides that you have the cowboy hat that you see today. Was that a worn hat? And it wasn't called a cowboy hat till you earned it at down there at the bottom. Something along those lines. I was quite stunned when he said New York. I'm like, "No way. Get out of here." There you have it, everybody. Pizza, cowboy hat. That's what we got. And probably uh bagels. What else should we That's New York in a nutshell, right? Yes. So So what's new, man? What do you got going on? I know you're just all over the place. It's Well, it's your first day back at work, so you got to be sore or something. First day back at work. No, I've No, let me make sure I'm clear. Sean King has worked every one of those days. Okay. We unfortunately haven't ran production. My poor team has been hurt on on manh hours or time. No time to work. But we uh we aren't going to release it tonight, but I've been working heavily on the schedule for our 2025. I'm going to be home in February, I think 3 days, and March 5 days. That means there's a lot happening. So, I'll go there's about 28 events right now. 28 events between now, end of year that Mr. Academy will be putting on. That's nuts. That doesn't include private trainings. That's nuts. I mean, we we we only do a few out of here right now. We only do a few out of here right now at the fence university site and I'm telling you it's it's it takes a it's a lot of work. These are big events. I'm out in the retreat, fence madness, Mayhem, fence week, uh fence camp. It's just like Yeah. Damn. It's crazy. So, there's a lot going on. What about you, man? What's happening in your world? Well, the next major event is uh this
Sunday. It's my birthday. We're all going to all go to Izumi Steakhouse. That's this Sunday. Yeah. So, we're going to get together a bunch of people. [snorts] Um, which I for a bunch of people to me is like four, you know, that's all my friends all together in one place. So, they're they're all still on my MySpace. That's where we mainly Did you send them an alert? I Bluetoothed them all the information, you know. So, Sunday, big party. Yeah, big party. Zumi Steakhouse. Oh my gosh. But yeah, but we got a lot of stuff going on, too, man. It's just uh on the It's just one thing after another, man. And I mean, we've got the the fence crews coming up with the very very I think the very next event that we're going to be doing is uh unless I'm wrong and Susan probably correct us. The fence crew is coming up February 3rd. So, uh how's that? I think that's correct. Uh even for us, no. Yeah, you there is a I'm doing an event into the month, but other than that, that fits cruise is the next big one with everybody. I guess the crew sold out. Um I but they're still kind of like you can still call Megan and she's trying to like be Yeah, beg. She's so far been putting people on lists or something and then as people are canceling you're getting a room. Um obviously obviously the whole ship's not sold out of of for fencers but you know I mean all full of fencers but uh it's definitely getting to the point where Wait a minute. So wait they're they're limiting the number of fencers we put on this boat. Well they limit the number of fencers everywhere you go. You know what I mean? They haven't even let us yet. They don't even know what we they have no idea what to expect. They're state laws. You can only have so many judging us. Yeah. There state laws against having too many fencers together in Florida. I guess I don't know. I don't know what they're doing down there. No, no, but the whole ship is I guess the ship fills up. I mean, it's everybody's escaping the the snow and uh you know, I guess this I didn't realize how big of a deal it was for um people that are living up in those snow zones to uh go down south, I'm looking forward to it. I am absolutely looking forward to spend some time on, but I love cruises anyway, so right up my alley. I love it. And to have a cruise with just fence people. Come on. That's going to be the best cruise I've ever been on. Right. So, it's going to be fun. It's going to be fun. I know we're still putting together some sort of training of some sort so we can all justify being on there. How do we train you? It's called training. The IRS is listening How to hold your how to, you know, how to properly hold how to hold your beer while the boat is swaying without spilling it in case you're you know just just, you know, stuff like that. So it'll be a very very light hand. I got you. We'll be standing around the dinner table training and eating at the same time. Yeah. you and Heather's going too, so that's cool. That's gonna Yeah, it's gonna be fun. It's gonna be fun. And I know uh I haven't even got a full list of everybody that's going, so it'll be some interesting pictures and stuff. I have no idea. It's like surprise. Yeah. And then right after that, um we come back. There's two different events. When's your uh fence in Texas one? March 6th. So March 6th and 7th. Yep. Okay. March 6th and 7th. So that much long after we get back. Right. Well, about a month later. Um, and right off that I literally drive from Texas to uh, Gatlinburg, Tennessee for the retreat. Oh, well, let's not forget though, right after the fence cruise though, I keep thinking March is after the fence cruise, but it's actually February. Right after that, we've got um, we've got Fence University training at JC Gur's place. So, yes, we can't forget about that one. Let's see if we can find that. Yeah, so that's Wednesday the 12th, 13th, and 14th. That's a hands-on how to install a gate operator. You go to fantasies all lined
Up for us in order. We were We were supposed to We just completely went backwards on that. Sorry. Well, that was because that was technically the next one. See, that's that's on her, man. That is on her. [snorts] So, see everybody, Susan does make a mistake. Absolutely. You see, look out. That's cool. Look at this lineup. Look at this lineup, man. I I don't know if this is a a lineup or a mosh pit or what. Look at this. Huh? Three days. So, three days of installation training on gate operator put the real deal all of the it's an actual gate [snorts] operator being installed at um JC Gertie's place. Now, it's a gate and everything. Is that right? Yeah. The gate operator uh the gate's already there. So, there'll be some modifications to the gate and stuff, but Coyote Denali, which is a licensed uh contractor down in California, is actually the one that's going to be doing the work since obviously he's licensed there to supervise the whole thing and make sure everything's getting built per all the local laws and regulations and stuff in the area because a little different everywhere you go. So, uh great lineup though. Yeah. So, 12th, 13th, 14th University, if somebody's interested in that, that's kind of that's going to come up quick right after the show. Now, we got to get back on track, right? Yeah, I know. So, speaking of California, yeah. Oh my god. Cal, whatever's left of it, right? It's uh Are you watching that? It's the way you cook your steaks. Well done. Yeah. Well done. That's how I like my steaks. Um I think I think there's going to be some cheap property down there soon if you ask me. I think you're going to see some of these people just aren't going to rebuild. I bet. You know, there's what 13 14,000 structures or something last. I don't know how you rebuild with the permits and the problems they got down there. That would be awful. Well, you see the the irony and they're saying now um they're going to streamline permitting processes because the regulations are so horrible in California, similar like Nevada, it's so horrible that they have to go in now and wave all these regulations and stuff in order for people to be able to rebuild their homes in any kind of reasonable amount because permits on anything where there's a fence, anything takes six, nine months. So that's that's going to obviously drive up the you know drive up how long it takes to build them. But FWA um it's obviously closer to me personally down here. So, we've gathered up already over 200 temporary panels and um we'll be staging those at a couple um locations down there from members that are involved in it. Um and we're going to be going down there. We've already got a hold of um and Susan is already talking to the fire command and um some of the city councils and some of these other places there. So, as soon as it's safe to go in um and they tell us where, we're going to be out there setting up temporary panels to help with security and help with some of the um neighborhoods where they can't afford to put, you know, fences up around them while they're waiting on insurance. And it's awful to hear people down there, you know, stealing and getting arrested for that. It's awful, man. It's already bad enough that people take advantage of that. And and that's what it's about. you got I mean can you imagine losing all your possessions and people you know whether whether these are multi-million dollar homes or whether it's a $100,000 house it's it's still those are still pictures of your kids pictures of your you know family heirlooms and stuff that your family may have had that's been passed down that's just gone so it's it's something else to see. So I think we want to go down and help and protect and people are I guess they're dressing up like firemen even they're sneaking in there and they're sifting through people's uh you know people's burnt half burnt buildings and half burnt houses and you know taking anything of value. So, if we can do something to help with that, and then obviously there's going to be a lot of fences. There's going to be a lot of fencing going in, man. All these fences got ripped, you know, taken out, and I think these wood fences will
Get replaced with vinyl ones and other stuff that's more, you know, fire retardant than, um, what was out there. So, I think you're going to see Absolutely. Yeah. Yeah. So, if any manufacturers are out there, um, definitely reach out to us because we're going to look for staging a bunch of materials down there. There's going to be a lot of fence materials needed to rebuild these 13 14,000 structures that have already been burnt down. So, um yeah, contact susanfshow.com if you want to help and uh get kind of on a list. We're also looking for licensed contractors for California um that would be able to actually go on a list that we're going to be working with um the teams down there to hand out to homeowners to get and hopefully the insurance companies and stuff to get on a list of uh licensed contractors, you know, to help get fences and security stuff built. A lot of fences going to go in. So, we're kind of excited about that. Um it looks like uh Founders Fence donated 100 panels. Um I donated 100 panels. Las Vegas fence as well. Um, that's going to go into this thing. So, we need more panels and some fence materials and probably like 10,000 panels. Oh, man. I Yeah, it's And yeah, and there's going to be a shortage eventually of panels. There's going to I mean, it's just it's just it's a it's like a apocalyptic down there, man. It's just something else to see. Yeah. But, um, also NAFA. Yeah. So, they announced today they got uh got this, uh, three events coming up. These are community projects. These are, you know, nonforprofit helping out our our nation, right? So, you got the service project that's going to be in North Carolina, obviously, where they were struck and hit the hardest, right? Um there's another project in uh southwestern PA that is, you know, helping the community out. So, um it's a nonforprofit community partner. I don't think they release going to release the name of what it is yet. Um, but they need fence for families. How about that? And so the fence is being donated and we're looking for people to go there and help install it. Um, so NAFTA is going to lead the way on that. And then NAFTA generally does a yearly project at Arlington National Cemetery. Almost always have done this these additional projects that they're adding on because NAFTA is really taking the forefront uh for leading the way on these these helping out our in you know community partners. So the Arlington project is going to happen again. There's no exact date on Arlington just yet. It's about 580 ft of 8 foot tall aluminum fence broke up in three segments. There's a tear out and whatever gets tore out has to be reinstalled the same day. So we're looking for we'd like to see three independent team leaders that we're willing to take up and say, "I'll take a third, take a third, take a third, and and get volunteers under them." So we're looking for three. That's why there's no set date there right now. We're looking to coordinate that so that we can get the maximum number of some good team leads there that could run their segment with some volunteers under them to make sure that we can get this fence down and back up and perfect uh for the Arlington National Cemetery. Who do how do they reach out who do they reach out to to to volunteer for some of that Arlington Cemetery stuff? Generally, you know, Al Martins, Clint, myself, we're all available. NAFTA's got a website and go to Facebook page as well. Um, we'll look for a link and I'll get it in the comments for you guys [snorts] to call. Well, and they'll be and and typically they're at the fence show. NFA typically has a booth at the fence show. So, um, that's October 1st. So, that's a good time also to walk up and um, talk to and become part of NAFTA, right? So, NAFTA is a great association and what they're doing is they're really focusing on helping those in need, right? just like you are with the panels down in California, but their main focus is how do we pull everyone together and are taking the lead on that and get these projects. So, we all love doing projects to help everybody else out. I mean, yeah, we just need help and figuring out where to go and when to do it. Lots [snorts] to do, man. Lots to do. Uh, another big event coming up, uh, CMM's event right here, April 11th and 12th is an open house. We will be there putting on no dig demonstrations as well
For two days. Uh there's there's lunch out there. There'll be a bus to the game to the baseball game. So tickets provided for the game and fireworks after the game as well. So that'll be way up north of Indiana. Uh good good ways from me. But I'm I'll be there with the bus and the war wagon. Yeah. What was that that just came up? I don't know. All that uh that's documents. I don't know. Susan, what are you doing? Oh, that's the link to CNM's event. Oh, is it? Okay, cool. Cool. So, yeah. So, uh, click on that. I was wondering what they were saying. I'm like, is that one of our Google Docs? She's sharing. I'm like, I was careful. Don't swipe right too far. In case you're wondering what all our username and passwords are, click on that uh pro that link right there. Should be able to log into everything we have. Yeah. Which is not much. You're not gonna get anything. And uh last but not least uh big event big event coming up in April. Um CMM Yep. is doing a open house, right? It's we calling that an open house. It's an open house. Is it attent? We just had that on the screen. It just came down, right? Yeah. There you go. Okay. There it is. So scan the QR code. You're going to be there doing uh vinyl fence or uh aluminum fence discipline. Vinyl and aluminum. Yep. Yeah. Uh, who material instructions whose material are you using? Uh, do you not know yet? Not 100% sure. I Okay, we'll find out. Sure. I think it's bigger aluminum and homeland vinyl, but I hate to say that if I'm wrong, but I believe that's what it is. Well, if it's not, it better be now if if you're listening. So, Homeland, you better get you better get some material over to CMM. Shoot. Well, I love them. So, I hope it's you guys. I was on a phone call at Homeland uh today. Yeah, I was talking to Jackie and Doug. Great people, man. Always a good time, man. They had a good conversation with them. I was on a phone with them for hours yesterday. Really? Yeah. We all have things to do. Our phones are blowing up, but we need to move on. But my favorite time is this. What would Brian and [singing] Sean say? What? It's coming. Who knows? I don't even know who's who's first on this one. Hey guys, it says uh Ben. Uh this is again this is these these most of these I think all of them came from uh fence industry only Facebook um group. So uh you can actually go and see what other people responded answers to these these questions as well in the group. And she typically picks pretty active ones I believe when she's randomly selects these. Hey guys. Go ahead. What's that? Hey guys. I'm tired of paying for irrigation fixes. Aren't we all? Um, I need Welcome to fencing. I need something solid in writing um that explains to the homeowner the risk of hitting irrigation and private utilities. Would anyone care to share their damage release forms with me? It would be great to see what is working and what is work. I guess what is working without starting totally fresh? Thanks. So, uh, you're not going to win by just giving them a document that says you're not liable. How do I know this? Because I tried that for 20 plus years. I tried it in a fancy document and put it in the contract, add it on the line item, put on the front of the contract, give them a secondary document, make them sign it in blood, did all of that. And it really didn't work because when you hit the utility, they're going to be like, "Well, I didn't know my sewer line was one of those. I didn't know that my cable line was one and I didn't know that was there." Whatever. Blah blah blah blah blah. Yeah. So, uh, what we have done, we found out is that upfront we offer them private line protection as an added fee. If you'd like to purchase private line, we ask them, would you like to purchase private line protection? Well, what is that? Oh, great. I'll let tell you your drain lines, your sewer lines, your buried dogs and animals and cable lines, all
This private stuff that's in the ground. We don't know where it is and we can't locate it. So, if you buy private life protection from us, we'll take responsibility and we will fix it. If you don't want it, just sign here. It says you don't want private life protection and you're going to assume responsibility. When they sign that assume responsibility, it's like denying rental car insurance at the rental car counter. When you get into a wreck, do you go back and say, "Is this covered?" "No, sir. You denied the coverage." So, when they deny the protection, when we do hit something, they'll generally come back and say, "You're going to fix that?" Like, "Uh, hold on a minute. No, you denied the coverage. You didn't want the coverage. You said you took care of it." Oh, we did. Boom. Or they say, "Yeah, how much is that?" Well, we charge $10 a hole, but they got to buy all the holes. So, it's 50 holes. It's 500 bucks. Even if there's only utilities in four of them, right? It's all or nothing because I don't know what's in the rest of the holes. And so, we just put that money into Kitty so that when we do hit one, we now have funds to pay for the one and they and they bought the private line insurance, right? It has worked out very very well for us. So, Ben, try that. Yep. I think that's great. I mean, we we have it in our contracts and obviously like everybody else, we put it in there. Any irrigation, concrete, cracked, whatever it happens to be. Um, irrigation lines, private utilities, we put in there, if we hit it, we're not responsible. But you're right, it's always I mean, you could sure as crap, man. You hit a you hit a sprinkler line, irrigation pipe or something, they're like they still you can not fix it and they're whether it's in your contract or not, they're just pissed. They're pissed that you hit it as if you should have known. So, you end up half the time just fixing it anyway. I like that. Um, and that's probably better even than having them initial next to it on the contract. Y because you're actually asking them to decline it and you offer a service. Have you ever found that it's a um such an costly repair that you had to turn it over to your insurance company? So, our document says we stop at a $5,000. So, the protection the protection is up to $5,000 repair. Okay. Because otherwise you'd be turning this over to insurance company and then I wonder I wonder how that would hold up if your insurance company's like, "Hey, you actually offered them." So, originally we wrote this up as private line insurance and learned a lesson. Okay? We can't write this up as private line insurance because we aren't insurance companies. Ask me how I learned that lesson. So, it's called private line protection. And that was Chris. He um he worked for us last year or not actually this year, earlier in this year. He um he actually runs some crews at a at a landscape company. So, he probably have some good insight on this. So, I will ask him how they handle it um off offline here. or how they handle it at the landscape company, you know, locally here in Las Vegas and see. So, uh, thanks Chris for Um, but yeah, so I mean, that's interesting. I have it in there and anytime we've hit anything, it's just been a battle or we fix it. So, hopefully that's uh that's good enough and I'm sure some people probably uh shared in the comments on the Facebook group Fence Industry Only what their um terms look like or you can reach out to either me or Sean and we kind of share you ours. Just get a hold of one of us, Uh, this one's you, this one's me. What brand have you installed and found good quality going to put up 240 ft? Ky rollers. Are those the ones that go on top to keep the dogs from jumping over the fence? You don't have coyotes out there, do you? No, but that's what they are, right? I see them like fence. Yeah, we have coyotes out here that jump the I mean, they'll jump a six foot fence. You'll see them you'll see them walking along, especially if you live backed up to, you know, one of the canyons or up on the mountains. you'll see them walking along the top of the fence or every once in a while you early morning if you go and walk your dog you'll see a couple coyotes in the middle of the street or something and um
These coyote roller we make our own and they make a bunch of different brands but you just go online and buy them I don't know of an actual brand name of coyote rollers though but you could um you know if you have a shop I guess you could just take some pieces of pipe or something and some I we used to make them out of like PVC pipe you take a piece of one and 38 and then you take like a some 2inch PVC and you just kind of put it over that and then when they go up there they it kind rolls, but um I don't know a brand. I don't know a brand. You can you think of a brand of Coyote rollers? I've never installed them in my life. I've never had a customer ask me. I think we should go back in the group and see if uh people com somebody commented. No, it just says 31 reason comments. Poor Joe. Yeah. And that was after Yeah. After 35 minutes, it had 31 post read. So, I bet you somebody was commenting. I don't know when that was posted. Yeah. Rising contributor. Hey, thanks Joe. Daryl, man, he's in there a lot. Look at allar contributor. Allstar contributor. Daryl Sullivan. Has anybody done a crossbuck fence? Um, where the Am I Did I say that right? Crossbuck fence where the cross was half lapped as opposed to bending one board. Pros and cons, picks. Um, I know what he's talking about. So, when they cross here, um, they wouldn't bow around each other. If you were to half flap that, you would have to make sure that you are completely perfectly flat because the half when those things grows up and out of grade that joint will change. And so the degree that you cut the half flap at, it won't be 45 degrees or 22, whatever it is, whatever it is, it won't be the same on the next one and the next one and the next one. And it would be just awful to try to to the to uh figure out the degrees. If it's perfectly absolutely flat like a railing, you could probably manufacture those and cut that half flap out. Yeah. Yeah. We don't do much wood, but if I did, I'd use a lot of Elmer's glue and make sure that wherever it was like crossing over each other, you put a nice thick coat of Elmer's glue in there so that it doesn't separate as it, you know, as it contracts. Expands and contracts. Expands and contracts. Yeah. Great questions, everybody. Hey, uh, go to Fence Industry On if you want to see what everybody commented on. Uh, that's it's easy to find. Go Facebook and type in Fence Industry Only. Front Rock's on here right now. Rock. Oh, is he? He's got his own magazine coming out. Oh, that's right. I'm supposed to get a new article by Friday. I'm supposed to, too. We're gonna be working on that. That's tonight. All the other stuff I gota do tonight. I'm not Canon Johnson. Canon Johnson. Canon Johnson is is the router uh training too. Um I think it needs to be. I'm gonna say something to Sean. Yeah. Did you see what Canon's doing uh with Alex? The brand uh crazy. Canon just needs to go to work, man. He's got Canon goes shining object. it's all over the place. Love him to death, man. Focus. Canon, drop the name of that brand. Um I I feel bad for forgetting right now what the name of brand something. Uh drop the name in there. Brand builders. Brand builders. Yeah. Drop a link in there um into the comments so people could find that because that looked really cool. You know what they were doing. I saw that on the Yeah. on the other podcast. So um cool. Yeah. And but we got a special guest today. Are we Are we ready to bring a special guest on? A young eager entrepreneur. Young. Yeah. Young, man. Remember when we were this young? Barely. When I was this young, I thought I was the most badass fencer on the planet. I'm not lying. Oh man, you can't remember back that far. Let's bring Dylan. You and I, we don't remember being this young. Dylan, what's going on? What's going on, man? You don't look like you're a little
Stressed out, Fencer. You're all relaxed. Not yet. Not yet. You will be. Just getting into it, huh? So, you just got fullfledged all the way in all in the fence industry, huh? Been around it for a while. So, you just bought a uh franchise, which is interesting because franchises are really taking off in uh the US and um are they that um Do you think they're that prevalent around the world or uh in other countries? I don't know. I don't know. I do know there's several in Australia. I know this. I know that there was a bunch and that was 20 years ago. There was a bunch. So, that tells you anything. So, um tell us the name of your franchise, Dylan. Superior Fence and Rail. We bought a location. You know, they have plenty of those locations. I think they're at like 150 locations now. They got a couple. I think from my knowledge like one of the most established franchises in the US for fence. Uh They definitely were the first ones, weren't they? Yeah. Superior and Top Rail, I think, are the main, but Superior's obviously, man, they've got it figured out. Zack You talk to Zack Payton, man. He is He's just one sharp dude. I mean, uh, always a good time when you have a conversation with him. You could I could go on for hours talking to that guy, man. So, congratulations. Yeah, that's a big that's a big step. What made you, um, I mean, I'm sure you ran the numbers and and just, you know, you kind of ran the different options of starting your own opposed to getting a franchise. What made you want to get a franchise? What was the We I mean, me and my brother, obviously, my brother doesn't know as much. It was me and my brother that purchased the franchise. So, but he doesn't know as much as business as he does as he knows installing. So, he really good at installing. I'm more businessoriented, I would say. Um, so like the main reason we looked into it was that you have uh management systems, you have all that stuff in place. So, you know, it it makes more sense besides starting from scratch. we could have gone off into a bigger market. Would have been a lot harder to start from scratch, you know, all that stuff. So, we just felt that we ran the numbers and it was probably better off for us to have, you know, you get the brand value. So, you get the leads. I mean, you know, you get what comes with it. So, brand value. Um, and you also get software was superior, too, right? Where most guys in the industry, they don't have a no way of tracking hardly anything in their business. I know. I've been there. Right. Yeah. So, I would say uh what and I know there's a question on there, but uh Fin 360 is the software that we use for it's what's built for Superior. Oh, I lost focus. Yeah, it's not focusing very well there. Um, and so that that's a huge part for why we chose this because you think about, you know, we we have a few uh people in our area that we work with here and there and um, you know, we just helped him out with the job the other day and he was he was calling me and I was talking to him and he said his biggest uh, issue was him being in the field but also trying to do all the stuff that he's got going on. So he doesn't have another fence company you talked to is a young guy that just started in a business. Yeah. And he's fighting the battles that you're not going to have to fight. So he's like literally the opposite of what you're going through and you help him on the job site and he was telling you the struggles that he has that you thought you would Right? So if you start from scratch, you're going to fight those battles of having to figure out each individual software you're going to use. And there's not one software might not work for one software as a solution for all, right? you have to go and figure out 10 different softwares to use or uh 10 different accounting whatever it's going to be like you have to go through a bunch of versions of like oh is this going to work oh it didn't work next one you know you got to ciphle through where this it's a proven system like you know there's a reason there's so many
Locations you know they do have the software that's involved so it works um and that's a huge part you know it's a lot less stress you can focus more on the leadership aspect and you know the actual important parts of growing and scaling. What What type of sacrifices are you guys making to make this make this happen? I'd say the biggest sacrifice is uh the move. So, for us to kind of move into this location for it to make sense, we're going to be Tell everybody what that means. Mean to move. The living situation we're going to be in is a living on the office. So, the office You're literally both going to move to the shop that you purchased and live there. Yes. I wish like you're gonna you're gonna like live in CS in the welding shop or what? Is that what barbecue? You're gonna be eating off a barbecue and stuff. I bought a cheap camper like the cheapest they had on the lot. So I was likees a sales guy is sitting there trying to get us to buy, you know, 50 60 $70,000 camper and my, you know, my girlfriend's freaking out like, you know, we can't afford this all this stuff. I was like, look, don't listen to him. we're gonna go find the one that's cheapest and we're like, "Yeah, I want that one." So, we purchased we purchased the cheapest option um that they had and so we'll be moving living in that and um you know that'll be their situation. So, that's that big no rent payment something like that. And then you know what what is your biggest concern or worry that you have like um you know there's probably plenty of concerns uh plenty of worries, right? But join the club. Yeah. Right. Biggest one is probably just um I mean obviously I think everyone's just like paying bills on time, right? Making sure you have enough work. I mean, that's probably going to be the biggest thing because in your situation, you're starting out with a loan and you have franchise fees you got to pay immediately where some of the guys starting out fresh out of their garage, they may have a lot of bills, but they don't have a lot of resources either. So, right. So, those guys if they if you know, if they're not working, it doesn't, you know, they still don't have bills to pay. If we're not working, we still got bills to pay. So, it's a big difference where we have to be putting stuff in installed. So, so tell tell us how what's it like? I mean, do you just because you're getting a franchise, does that mean you've got leads right out of the door? I mean, are they going to start, you know, because there they got a big marketing thing going around the country already. Does that mean the phone's going to start ringing or do you have to get out there and do like the rest like like somebody and hang flyers on doors like everybody else? I mean, what's what's the advantage lead-wise when you buy a franchise? I guess that's a big question a lot of people have. Well, I mean, in our situation, we're purchasing one that was semi already running, like very, you know, minimally running. So they're the phone is ringing like there are leads but um you know they have a good marketing team put together and so I'm I you know did a few I did a meeting or two this week with that marketing director that they have in place like these are the things that you get with it marketing um whole team of marketing people that will help us dial down our you know SEO all the way and then you know where we need to put allocate money towards this or whatever it is and uh exactly like you know our conversion rate like we have a whole we get a whole sheet that has all our metrics on it. Um, so I would say our our phones are, you know, still going. Uh, in our situation, I'd say even if you just purchase it from scratch and you're still getting the brand value. So, you know, somebody's going to recognize the name. You have the website that's huge. The website is for all the locations. So, you get that website that has Google reviews are like over 20,000. Yeah. 15,000 Google reviews. So, you get the power of that. Um, so I'd say it's definitely a plus. So, do you um do they
Pretty much handle the mark? I mean, keep in mind, I know I'm being nosy. So, you just tell me to, you know, tell me to kick rocks. Tell me to kick rocks if I end up stepping over and asking a question you're not supposed to talk about or something. Maybe you got non-disclosure forms or something. But, I guess curious minds. So, um do they handle all the marketing for you? I mean, or is it something you can just go focus on running the business and focus on on installing fence and they they pretty I mean, if you decided if you wanted to go that route, will they just 100% take care of the marketing and your phone's just going to ring or do you have to do something to to do on the you know something else beyond their websites and stuff? There's it's very minimal. I say I mean it's very I'll say that there's very minimal. I mean that's your you can do what you can do you can do a lot like what I'm doing now stepping in you know taking the leadership to get really involved with it and to make sure that everything is going the way it's supposed to go and make sure we're not doing things that we don't really want to do and that we're in that right direction but yeah I mean there's a marketing this it's whole team so there's you know person you know oh I got to talk to this person so it's an entire team that you know takes care of it and is is there to answer your questions all stuff. So, yeah, it's it's a a thing where you you know, you can do as much as you want. And so, for me, I'll be doing as much as I can. Is there certain style fences that you're allowed to do or can you build any style f? I mean, is can you treat it like a regular fence company where you can bid anything you want or is there certain style fences that you have to stick with based off of materials that you have to purchase through certain supply? You know what I mean? Or can you go out just run the company separately and just use the brand? There's probably a few limitations, very very minimal limitations, same thing. But for the most part, yeah, I mean, you can order, you know, you can install the what you want to install, bid, what you want to do. We have territory. So, you know, we can't go outside of that. But they give you vendors you could buy from, but you don't have to buy from, but you don't have to buy. So, he you get buying power. Is that right? Buying power, right? As if you were a a Mr. Fence, right? Whereas if you were a brand new fence company, that's not going to happen. Yeah. So you get certain pricing a little bit better than a guy just starting out that doesn't have right didn't build a relationship up with. So I mean that's that's a big advantage. So you're you're going to be able to call up um the master hos and the merchants and the all the other suppliers and say you're a superior fence and rail franchise and you're going to get your account set up maybe a little bit easier and things like that too. And then um your pricing based off of bulk. Then do do they negotiate pricing with these uh suppliers for the all the franchises? So is that what it is? That's great. Yeah, that's a big advantage to somebody starting out because that takes years and years to build that up. So um congratulations on that, man. Absolutely. I'm gonna start getting my materials through you. It apparent appears. You know what I mean? You'll be flipping some truckloads of materials over to Las Vegas Fence. Hooking me up, man. Hooking me up with your deals. So Dylan, what do you think your strongest trait's going to be for you to be successful? You're bringing to the table like uh leadership. leadership. So I mean our focus like obviously we're very smart. So we got three people right now is the is the start. So you know it's the winter time. So hopefully come March is when we can really start to build our team. But um I mean I'm going to look real deep into you know the the hiring aspect and building a culture of people that you know want to show up and and want to come to work and and grow. So I'd say leadership 100% is going to be the biggest trait. Nice. Nice.
What kind of leadership what kind of leadership training do you have have you I mean have you done what makes you what makes you think you're going to be a good leader? Is it something you you want to uh strive to be a good leader or is you got some experience in leadership that you're you're excited to share? I mean, from previous experience, just from like I've had a few other small businesses, I've always been the one that's, you know, taken the leadership to, you know, figure out what what goals we're going to put out, what what steps we're going to take to hit those goals and kind of the This isn't the first time you've had people work for you. No. And how did it go when you had people working for you? Uh, I mean, it was Yeah, it was fun, but that was uh that's the same look we all get. Well, it was fun. So, they don't work as hard as you do, right? No matter who you hire, right? It just doesn't happen. Is that right? But so, how much experience in the fence industry do you have? If you had to put it in years or um what would you say your experience in fencing is? Me versus my brother, he's got obviously a ton more. I mean, me like solid years, I'd say like three or four like solid four or five. I mean, I I've been touching it, doing it forever, but like actually, you know, starting to learn and experience that like probably more towards the freshman, sophomore year of high school and then I kind of stepped out of it for a little bit and then now I'm back. So, so you got three or four and then your brother, you and your brother bought this franchise. So, um your brother has how many years you think? Probably uh now eight, nine, I don't know. He started working full-time when he was sophomore. So yeah, or whatever. This is interesting. This break 21. And how old is your brother then? 22. Yeah. So this breaks that stigma. A lot of people think that um when you see a franchise, it's somebody that's been in the business less than a year. Um you guys are 10 years or more combined experience purchasing and running a franchise. So it's not just people that are inexperienced in the industry is what that it's interesting to hear, isn't it? Yeah, that's very true. That could be some of the newer companies. It could be something to look at, right? They got three or four years experience. They're grinding it out and they're seeing the troubles that Dylan was talking about just now and franchise might be an option to look at. Change your name and jump on board and use experience you already have and launch it maybe. Yeah. Yeah. That's interesting. I'd like to get more um of the franchises that have been established for a little while on here and talking and let's I'd like to research and see how many how many of these franchises I think there's a lot of them out there that have been doing it for a while that just decided they wanted they wanted some of the organization and the structure. So you said Fence 360 was the software was that um is that a software that comes with the franchise? Yeah, it's their it's from what I understand it's it's what they built. They made that that software and it's soup to nuts. It's everything. The bidding, the ordering, the inventory. I mean, every every little aspect you can think of. We have all of our leads in there. So, like, you know, me and my sales lady, we have a, you know, a very uh coordinated plan with all our leads and we know what's going on with every single one so we can follow up with everybody. And so, I mean, I mean, so imagine being organized enough that on your screen you have every call, every email, every lead, every person, and it's telling you when the phone rang and when you called them back and when you sold the job. The software does that when if if they closed out like if uh the lead was lost, if it's a good lead, bad lead, kind of all that stuff. And then you got bidding uh schedule. Well, there's um like Yeah, you have all all your stuff on there. Contracts, your billing, all that stuff. So, is there any advice you'd give to another young entrepreneur in your shoes, maybe the 18 to 21 year old like
That's not sure about it? Is there anything you would tell them? Start. That's it. It's good advice. Just [ __ ] Just start. Just do it. Start digging holes, right? I say Yeah. Yeah. You got to be You got like everything else, you got to be digging holes within five minutes of getting on the job, right? Just start. I'd say I'd say like I I'd say like uh you know I graduated with a lot of people that you know are talked about owning businesses as well and you know they're all in college now doing the same thing is like going to get a b business management degree all that stuff and I I talked to some of these uh people a few times and you know they're all still talking about how they're going to own a business or whatever this is but I feel like that you don't get any hands-on experience so you don't actually get the doing it part and so a lot of them you know procrastinate doing it or you don't really get the full feel for it, which is what it's actually going to be. So, how excited are you scale of one to 10? How excited are you to get that? I have you done your first job yet since you uh purchased the franchise? Uh we're very close. We are very close. We We lost two weeks of production. So, uh they just like we did. Yeah, they lost two weeks. In typical He's a typical contractor already, man. Typical contractor. He's already got He's already got excuses of why he's two weeks behind. Look at that. Huh? We didn't We didn't saw today. We didn't install today, but we got one on the ground today. What's going to be your first fence? Tell us about your first fence job you're going to be doing. You have it sold already. You said you started it. Yeah, we have a commercial chain link. Just very small commercial chain link job for our first one. So, very small uh it's going to be six foot commercial uh chain link. It's for uh uh Downey Professional, which is like a they're a contractor that is uh near us. So So are you are you actually out there working on it already yourself? Are you going to be are you going to be digging holes and are you? Yeah, I'll be installing for I mean for foreseeable future for sure. Um are you guys digging holes or pounding poles? Pounding pounding posts. I that the biggest thing that I I would say is that digging holes for us is like the la I mean obviously the last thing that we want to do. Um I feel like once you start to try to touch a hole everything just goes downhill. When you try to dig a hole it all goes downhill. Brian I don't know man. I I mean we drive some temporary fences but the rest of anything permanent we set. I mean just from I'm just experience from my experience you know. I mean, from being in the field and and being somebody that's actually installing, I just know like when you go to install a fence, we would do this all the time, is you know, the first part of the day, like, you know, you're excited, whatever, and that that that um it just goes straight down, you know, just goes just from digging holes. When you're digging holes, when you you know, let's just say you something messes up and you know, augers, the hard digging, whatever it is, and it just it's like a curve. it just starts to go down down slower and slower. I feel like with the the the pounding, it's just so much easier on everything, stress, body, all that stuff that once you get past that part, you're just you're just attaching stuff, right? You're just building the fence from what you you have. It's a lot easier. Well, you got that marshmallow ground out there, that easy digging stuff, man. That's why you guys can just pound that. You guys just walk out there and just kind of stick that post in the ground, you know? I don't even know. I see those videos. How many jobs have you sold so far? We are at uh three jobs sold. We have a few that we're working on. We're we're trying to get, you know, chasing it down, buddy. Three jobs. You got three jobs already. Can I borrow some money? Huh? I need to get some inventory. Look at you, man. You're just off running. We'll see. I mean, we we need a we need a few more before the month month comes up. So, you know, we'll be chasing them
For sure. Well, cool. Well, we actually have a cool little picture of you and your brother, I believe, uh, purchasing it. Let's pop that up. Oh, okay. There you go. Look at that. Look at that. So, you purchased a franchise. Were you just there, Sean? Um, just to say hi when these guys were purchasing this or No, Dad was very proud of the boys buying it. They bought it from us. Yes. That's cool. That's cool. Yes. Yes. Yes. Well, passing on some knowledge, I'm sure, with that. uh that agreement there. So, these guys went out there, got yourself a business loan. I mean, you had to learn a lot about business really quick, huh? For sure. Yeah, we're we're going to be learning a lot for non-stop learning for a few for a while. Yeah, they're starting out with a lot of things that most most of us didn't. I know when I first started out, I surely didn't have a four truck and a router and flatbed trucks a lot. And so out the gate, they have they have all that. They just gota they got to keep it, right? That's the hard part there, but now you got to keep it. Yeah. I think I started off with an old beat up Chevy S10 and an angry wife. So that's what I started with, right? Definitely wasn't as organized you're going to have. There was no computer, no software, nothing helping, right? Yeah. Maybe it was better back then. We didn't know how much money we were losing. Now you got commuters tracking it all. Now we had to get commuters. Hey, Dylan. Uh, Sean, obviously, uh, you guys, it was great having you guys on. Um, anything else, uh, Dylan you wanted to throw out there at the last minute? Uh, do a big exciting something. Uh, I'm ready. You look like You look ready. We can't I can't wait to have you back on hopefully in about six months. Maybe at the end of the year or something. In six months, you'll have less hair. Might be bald in six months. You're probably going to look like you're 45. Um, you're gonna be a lot more angry when we ask you. Wouldn't it be funny to have him back on in a year and then put it side by side the interview and see the facial expressions and the tiredness in the face as he posts a picture of him selling it to someone else. Yep. True story. All right. Well, uh, thank you guys. Uh, it was great. Um, we will talk to everybody that's watching. Everybody that's watching and tuning in. um taking time away from your life and your family and everything. We appreciate it. Um like, comment, share, um get involved. We appreciate anything you can do to help promote uh the show. Have a great one, everybody. [snorts] See you guys. Adios.
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