A Fence Booth That Feels Like Cheers

In this episode, Sasha from Founders Fence talks about the company’s role as a wholesaler and manufacturer serving the fence industry. The business focuses on iron, chain link, and temporary fencing, covering nearly every category except wood and PVC. The conversation highlights their broad product range and their place in the market as a supplier for fence contractors. A major theme of the episode is the design and atmosphere of their booth. The booth was intentionally created to feel welcoming and fun, with a bar-style setup inspired by the idea of a place where people can sit down, relax, and connect. Sasha explains that the team wanted to build something different from a typical trade show booth—something more social and memorable, like a version of Cheers for the fence world. The booth concept also reflects a deeper understanding of the fencing business itself. Sasha describes the industry as physically demanding and often tough, and says the goal was to create a space where contractors could enjoy a drink, talk shop, and build real relationships. The result is a booth designed not just to sell, but to foster community and friendship within the fencing trade.