Fence Social is Live and the Event Calendar Is Filling Up Fast
In this episode of The Fence Podcast, Brian T. Frederiksen and Sean open with a lively catch-up about freezing weather, upcoming travel, and the packed schedule of fence-industry events. They discuss Fence Tech in Salt Lake City, emphasizing Mr. Fence’s smaller but education-focused booth setup for 2025, which will feature free training sessions, the Fence Matrix, and a “stop selling” discussion aimed at improving closing skills. Rather than using their booth budget for parties or flashy displays, they plan to give attendees more value through education and tool credits for class attendance. They also preview additional industry gatherings, including Fence in Texas, Fence Madness in Indiana, and Fence Man Mayhem, all centered on installation demos, gate operators, and no-dig fence systems. The conversation then shifts to Fence Social, a new industry platform designed to help contractors and exhibitors connect year-round. Brian explains that the app will support badge printing, QR code scanning, business card capture, event calendars, groups, and company pages, making it easier to keep contacts organized after trade shows. The goal is to extend value beyond the event itself so exhibitors and attendees can communicate throughout the year. The episode wraps with practical advice for struggling startups, including the importance of networking, cash flow, and being proactive in finding work, followed by reminders about upcoming show logistics and a playful end note about staying warm and “staying blue, staying true.”
Brian and Sean King preview a packed stretch of upcoming industry events including Fence Tech in Salt Lake City, Fence in Texas, and Fence Madness in Indiana, while unveiling Fence Social — a new fence industry networking platform with badge scanning, business card capture, year round event calendars, and business profiles built specifically for fence contractors and exhibitors. #FenceSocial #FenceTech #FenceIndustry 02-19-2025
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Full Transcript
(8,534 words)Hey,
Hey.
Okay, we're live. What's going on, man? That's it. That's it. We We skipped that intro, man. We're running a little bit behind, so I figure let's just get right into it. Oh my god. We got like no warning or nothing. We're live. Hey, how you doing? Good thing I had my clothes on, right? I think we're just I got some one quick thing to share in the background. But man, uh what are you up to? Uh trying not to freeze to death. It's hard. It's hard to be a wannab boy c be a wanna I a wanna cowboy. What do you call that? Like a wannabe cowboy when it's seven degrees outside. I can't wear cowboy hat. I gota wear like a beanie stuff. I only put this on for the show like Yeah. So it's freezing. We're not building any fence party at all. Uh, for those of you guys that live in this type of climate and do this all the time, you're badasses. We're not built for this, man. So, yeah, it's I mean, is another storm just hit today or something, didn't it? Today, I mean, it's only a couple inches, but it's like seven degrees outside and when it's been this cold for that many days, and then the ice and sleep comes like you're just over it. Like, it's just enough. I know, dude. A couple inches is like two feet in the in the Detroit weathers down here screw around in our our front yard, what they call it. I don't know. It's horrible. Like, take this [ __ ] back. Now, the good news is I think that next week it's like over 30 degrees all week and I think after that I think we're in the clear. Dude, what about the the weather in uh Salt Lake next week? It's uh it's going to be beautiful. Supposed to be pretty damn nice, right? Like I would think I'll be going to Salt Lake and see snow and freeze my butt off, but instead I'm going to Salt Lake to leave this [ __ ] behind. You're going to Salt Lake to warm up, right? Bring your swim trunks, right? People walking around. You know, us fencers, we'll be out in flipflops if it gets above 40. lip floss maybe, but I don't know about some trunks in Salt Lake. They're looking forward to a little bit of a break from the weather. Uh go see our fence people at the at the fence tech event there. Um of course, Mr. Fence will have the booth there and tools academy. Trying to call it the all the things Mr. Fence World. Just call it the blue booth. Well, you know, we'll be up there in the fence magazine stuff as well. But what um what's your booth? Is it that is it going to be that big blue pyramid tool booth? It is not going to be the big blue ter pyramid booth. It's gonna be even bigger. What? Just kidding. It's not. You got a bridge going, didn't you? You're like, "Okay, I know wouldn't run wouldn't bl put it past me." But no, we're going to go the model for 2025. I've been saying all year is less is more. And we we're bringing it down. Couple of pop-up tents, couple of TVs. We're going to have conversation. I kind of put some posts out. What does that mean? Yeah. Uh we are going to run education content in our booth for free uh for the entire show. For every bit of the show, every bit of it. There's be seats out there. Pull up a chair. The same type of stuff we do in Overdrive and the retreat and all these events and the speaking events that we do for the AFA and and also for FWA. Um we're going to give those those pieces and uh just non-stop boom boom boom boom boom. We understand you got a lot to see at the show floor, but give us an hour of your time. pick a topic that really means something to you and sit down and and uh and take those golden nuggets. So, it will be it'll be me, Nico, Samello. We have some instructors up there talking about like, you know, stop selling. That's a new new uh uh discussion we've been having lately. And uh and then we'll do Stop selling. Yeah. So, we're going to help you become uh better at closing. We'll see how that one goes over. I think stop selling. Okay. That's how they title it. Just like it sounds, right? selling. We're also going to have the fence matrix there for those you guys have heard us talking about it. A lot of people are thriving off of this. You know, it's a lot of discussion about know your numbers, but at the end of the day, at the end of the day, we've had
This conversation. What does that mean? Know your numbers. Like what numbers? And if I do know them, what do I do? I hate that. I hate it when they say that. It's just you ask, you know, we we got so many stuff consultant wise, people coming in and stuff, they're just like second you saying, "No, you got to know your numbers. You got to know your numbers." Well, you know, they don't have any numbers to know yet, right? And I'm like, I get that. That's not necessarily the issue. They, you know, they they need to learn the basics sometimes, and we're still sitting here trying to tear apart books. Well, they don't have books yet. We got to teach them what to even be looking at. What What should we be measuring? And if we did measure, what what we do with that information? So, Fitz Mor kind of ties that all together for them from the very beginning to all the way for my uh geeks out there that want to have all the way to the end, we got that. But, so you're gonna have chairs instead of You're still going to have your tools, Nope. What? No. What do you mean? Literally, we're flipping the script on this. This is about us giving back, right? So, uh, no tools. Uh, we will have, you can order the tools. We will have free shipping on everything. So, rather than bring them there and you try to figure out how to get them home, if you purchase a tool there, it's free shipping. So, so just be there. Do I have to bring do I have to bring my own chair? Are you going to have some chairs or something in there at least? So, we we'll actually have a chair. There'll be 12 chairs in in the booth. Um, and you're actually have to register for the classes. You can stand and watch all you want. If it's an open chair, have it. But if you want to have a chair for sure at one of those classes, you register, right? And I see how it is. You're a free class, but we got to rent the chair. Is that what it is? Well, you know, wouldn't it be great if it was free? That would be great. How can we make it better than great? Well, well, yeah, I mean, you still got to get in there, man. So, there is a fee to get into the show floor. I get that. So, yeah, to overcome that, we've helped a few people out with that. But to go one step further, we are not going to spend any of our money on uh a party or sponsorship of any sort. We're going to turn that money around and give it back to the industry to the people that need it, the people that are looking for the education. So, how do we make it better than giving away the education for free? The ladder method where you just get a ladder and you both carry it in together and nobody stops you. It's free to get in, right? We're gonna give everyone a $100 for every class they they attend at. You're gonna you're gonna pay them to come? We're going to give them a tool credit of 100 bucks. So, if if they f if they got to pay to get to the door, right? It's 130 bucks to get to the door, I think, or whatever it is. We're going to give it back to them a tool credit for every single class that they find that they uh they want to they want to attend. You know, there's different from the fence matrix to the selling to the website to management classes. If there's one there that makes sense to you. Hell, if you want to park your butt there and sit the whole damn time, fine. So, order it online, but you got to sign up. Yeah, you got to get a seat first. You can't just show up. So, go to Eventbrite link, get a seat. Um, and then and then when you done the class, we'll give you your ticket. Um, and that's a tool credit be used for training, academy, uh, coaching tools, whatever. 100 bucks a class. Uh, try to bridge that gap for the money you're paying to get there. A lot of guys are talking about like, I gota flights and places. And so I it breaks my heart when I hear people say they can't afford to go because they got to spend the money elsewhere, right? So it's worth going. I mean a little bit. Fentech knows how to put these things on, you know. I mean it's it's worth going to everybody that's absolutely I I think they all should go. But people say, "Well, I'm not sure if it's worth my time. We're going to try to make that we're going to make that
Kitty a little bit more valuable." Like what do you mean worth your time? We're going to try to give some of that back to you. Like let's let's go. Let's see. you know, because I think once they go the first time, they're going to go to every show. Like, it's, you know, all these shows, there's so much value from the networking and the resources. Um, even new products and and the education pieces as well. There's a lot to be learned. So, yeah, big deal. But you got um that's not I mean I we're going to I'm going to be there. I think we're leaving we're going to International Building uh the IBS show. I don't know if you you haven't been to that yet, have you? I actually exhibited at that show one time. Did you? Yeah. I mean, last year we exhibited at Fentech and uh FWA did. They got a booth at Fentech in um um over back east. Where was it? We used the Where was it? Where was it? Last year. Last year was Nashville. Nashville. Yeah. So, we had a booth at the Nashville one, but at the same time, we had a booth at the World of Concrete. So, I did the World of Concrete and then the women did the one at in Nashville, but uh we didn't uh we didn't get a booth this year at Fentech. But, we're going to be there, you know, supporting it like we like we always do. So, um, we're going to come out in force and, you know, anybody that's, uh, needs needs to meet up or something, let us know. We're going to be going around. If you're exhibiting, you need we want to do an interview with the fence magazine, we're more than happy to stop by, reach out. How do they, uh, how would they get a hold of you? What's the best way for the interview? Uh, you can reach out to Susan or schedule it at supportfencemagazine.com. If you want us to stop by your booth and do a quick interview and do some shoutouts out for Fence Tech and press, go around, do those interviews. Yep. Yeah. So, we have a press pass. We'll be walking around. We're excited. We're always excited to go. Um, and this is so close to home. There's no way I'm missing it. We're driving hour drive for us. Yeah. Six hours. Six hours of driving. So, we're going to be up there for that. We got our hotel room, but I think it's going to be a one night hotel, two days. Um, I you know, you know, I'm I'm good for one night at these conventions and then uh Yes, you are. Ditches, man. Anywhere. Anywhere. But but then um then we come the international building show. I'm going to do the first day and then I'm coming up there for the second the two days, but then the next week, the very next week, I'm going to come up uh to Texas. So, uh since in Texas is happening. Yeah. Yeah. So, what's 150 200 people I heard coming, right? Homeland, you and Homeland are sponsoring it. So, no, it's Homeland sponsoring the event and then it's hosted by Ankerb and uh Durx Fencing Supply out of Weatherford, uh Texas. So, the synergy of all those guys coming together is fantastic. They've opened this up to where it's 150 plus people that are already registered to be at this event. This is a demonstration event. Uh we're going to be demonstrating a no dig deck with gorilla decking from Homeland, right? And then we're going to demonstrate a no dig vinyl fence from Homeland. We're going to have some no dig aluminum fence with ipost um in the ground and some no dig wood king plus uh down there as well. And then we're going to have uh you know FWA Defense University is going to put on a uh installation uh demonstration for gate operator LA400 lift masters on a set of double drive gates. That's you and or Michael Brooks and you both it's going to be uh Susan's coming. Um I'm pretty sure I'm going to be there obviously. We're we're making arrangements for it and then Brooks has already made his arrangements. So um it should be at least the three of us from um of course you're there so it'll be four of us from FWA. um reach out to any of us also about, you know, join fwa.com, you know, get get together with us. There's still tickets available if you guys want to get there. Uh again, this is a two-day event. There's going to be a dinner served by Homeland Thursday
Night and a band that night. So, like we're we're doing all of this at Ankorb and Duramx Supplies location. So, it's not like we're driving to different job sites. It's all going to happen right there. You know, a little bit of fence, all three different four different fence types, the gates, deck, all going to be right there. Matter of fact, I think I think we're building the deck possibly full with the band to play on. Like we got to build the deck and then the band plays on. So hopefully it all works out well. So it's the weather's going to be a little bit nicer. Susan's going down like the day before. I mean I you guys I guess when when I say nicer, it's uh I I don't expect the rain. You guys are just used to the rain and the snow and all that. JC Gur will be there. I know it's going to be it's going to be a lot of people. Oh, JC Gir's will be there, too. Oh, wow. Nice job. Uh, it's 10 degrees there in Weatherford today. Yeah. So, I hope it warms up before we get I'm glad it's only like a twohour uh demo where we're installing that operator. All right. But I hope that bring some gloves. I don't know if you can do get up and wire gloves on. Hey. Hey. I walk around like that digger. Fingers on the diggers. If a digger want some smoke, I let the rock by me his liver. He came in looking dirty and I'm leaving if it's Rocky. If they try me, set them sloppy. Mixing out the big body. Pop out on a custy digger. What the [ __ ] up? Last batch strong as [ __ ] My Portland doing push-ups. If you about that action, write that check. I'll pull the [ __ ] up. You be wanting hella fencing winner. Shut the [ __ ] up. My fences be shining like some glitter, but it's easy. Film a ginger. Put them on the news. He on TV. I got all these jobs cuz I'm a goddamn celebrity. Bust down demon when I'm doing [ __ ] new chain link. Round like that digger. Fingers on the diggers. If a digger wants some smoke, I let the rock meters liver. Hey. I thought that was pretty cool today, man. They just went live. Put that on our page. I thought it was pretty cool. We got whatever that is. That guy's got a VIP pass to the fence show. We got his hotel covered. We need to find that guy. Yeah, Susan, if you're watching, and I know you are in the back, find that guy. We need him on the stage over at the fence show. Yeah, that was good. Somebody find him. The confidence was great. I love it. The Rock Bar meet my liver, I think is what he said. That's pretty fantastic. Um, that's hilarious. Good. Good find there. So, uh, so after Fence Texas, what's that? Uh, oh, we got two more big events we haven't announced yet. after Fence in Texas, which is March 6th and 7th. By the way, we didn't give them the dates. Uh then we got um uh Fence Madness in Indiana. March 31st through April 4th. Get my dates right here. We're going to do two days of installation, gate operator installation training in Indiana. We're going to do a day of vinyl installation, no dig, aluminum installation, no dig, wood installation, no dig. Uh and the and that's yeah that's it on those five days in a row that'll be um uh in March 31st and then yeah let's see that's fence man Mayhem will be uh a a installation training for a two-day installation training gate operators again but this one's going to have a deck installation twotory no dig deck and a pergola vinyl fence wood fence and aluminum fence again like those are two big fiveday trainings March 31st and May. Yeah, there's always, man, there's just a ton of stuff going on. And and in a minute, we're going to get to Fence Social. We got a calendar on there with all the links and everything so that you can somewhere all this stuff to keep track of. It's going to be on there, but I I don't want to get to that until we get to something more. Brian, [singing] oh boy, what do we got? It's that time. It's that time. Best commercial auto insurance out there. Oh gosh. I mean, that would be per state. I guess it's different everywhere, right?
Do you do you do you use a broker? Do you use a broker? Do you go online and and uh I I'd be curious to get feedback from people on this, too. Um do you use a broker or do you go online and just kind of get, you know, somebody that you don't have relationship with? Yeah, I use a broker. My and my broker that is a friend of ours, so yeah, I have a relationship with them at least, right? Um and over the years I've had brokers and I've had brokers that were related to me. Um, but I think I've always had brokers. How about that? Like I've never tried to do this on my own, get insurance on my own. I would be a little nervous. I don't think I have the skill set to make sure I get it right. And they shop it every year. I mean, I've had the same broker for like 20, 30 years on my insurance. And I guess I, you know, I know like I think I just switched my bond maybe from from him after a while because it was easier to get and it was easier to get printed out and get it and stuff like that. But my insurance, my general liability auto and he's helped arrange the workers comp, everything for 20, 30 years. And the difference is I can call that guy at noon on a Sunday. I don't do very often, but if I did, he's going to answer at home what's going on. He won't have the answers for me cuz me and him never do. But he'll think his girl Christy in the office up with uh Yadira or Letty and mine and he'll make it happen. So I guess like you said, I'm nervous, man, because it's tempting though sometimes because you're looking at this big our man, we pay5 $10,000 per vehicle a year. I don't even know what it is for I don't think I want to know exactly what it is. Yeah. And it's just ridiculous. You add that up times, you know, 10, 12. I mean, it just starts adding up quick. And then you always think, and that's just the auto, right? So then you add the general liability, the extra $5 million umbrella. We try to get it all under one. They shop it every year. And I know I could save money if I was to go online to just like uh you know, some generic u coverage. Yeah. I I don't know. It's hard to say. And then if something happened, you know, could you call them or you know, I don't know. I guess I'm nervous about it. So, um I guess the best auto insurance out there is the one you're the most comfortable with. And you know, insurance itself is supposed to give you some peace of mind. So, um if you don't getting that peace of mind from your insurance, then you're you got the wrong auto insurance, I think, right? So, um shop it. If you're about price, uh shop it, but make sure those limits fit. If, uh you really want that piece of mind, find a broker you trust local. Yeah. Someone you can call usually cutting some [ __ ] out. If I didn't have the cell phone number of the guy that's sign that's signing me up, I wouldn't I wouldn't sign I I wouldn't take the insurance policy. That's kind of kind of what I've always kind of lived by. If I can't call the guy on a cell phone, if I don't have, you know, if you got to call the office and leave a message for him, I don't know if that's the right insurance company for me, I guess, right? That's Yeah. So hopefully that answers it. Oh, how do small startup companies survive? Year three for us and we will be out of business soon if things don't change. How do a small company get in front of customers? No one seems to be buying and we have no commercial work, some leads, but very little closing. We go under in about two months and we can't find work. Well, two months is a long time. Like I I think most people don't know it, but we only operate about three months worth of work for us, maybe. And we right now we're probably down to less than two weeks right now. So even even I don't know 25 years in the business, two months worth of work, I don't even know what that would be like, right? We have we've operated with just a few weeks and it's always that way. Always that way. Like literally if I get no work for the next three weeks, yeah, I'm in trouble, too. Like I'm out. Yeah. Yeah. So, I mean, I'm kind of the same. I mean, we I mean, but I think what he's saying he's going to go out in two months. Maybe not because he's going to because of work, but because he doesn't have enough money to survive without work for that long. And that's about when he's going to run out of
Money fundwise. So, I would I wouldn't even last two months if I had no work for two months. No way. Yeah. I'd be hurting if I didn't have that cash flow. Cash flow is is cash flow is king. So I know you got to start chasing jobs. You know, I I go I we don't do much residential. We probably do 5% residential. And it's probably for people we know. And then whenever times get tough, I I I think to myself, man, if I don't take some residential jobs to get the cash flow going, you know, while I'm waiting on money to come from some commercial ones and all the stuff we're doing that uh I'm going to be hurting. And then I take a couple of them commercial jobs and then I remember or the residential ones, then I remember why I stopped doing the residential. Um so the opposite for me. We get the hurt that takes commercial jobs, right? We're doing one right now. It is kicking our ass. Really? Why are we doing 30 foot tall back stops? We should not be doing this. Well, I guess when I say commercial, you're thinking general contractors, No. Commercial like being like huge chain link facilities. Yeah. Anything. Yeah. Okay. Okay. Even though we are dealing with a GC, the job has been ready not a day since we've been there. Lying, you know, always. But but no, it's opposite. I took the job because we didn't have the work and now I'm doing the job. I'm like, "Oh my god, I love them, man. Give me a 30 foot tall back stop over over a 5ft tall res." 30 foot tall back stop would be one thing, but we are on a two the back stops are on top of a twoft ledge of offset of mud mud mud because it's we've had no nothing but rain and snow and it's ice, right? And so how do you how do you even navigate solid ice and try to put fabric up on top of this thing with a crew that doesn't even know when's the last time they done this? Oh no, never. Yeah, dude. I I'm telling you though, residential maybe they at one point they were like 10% of our business 10 15 and they were like 80% of our management time. I just don't think we're equipped for it. I we're not equipped for those follow-up calls. They call you got to call them that day before let them know you're going to be there. They I think they just sit at home and they sit on their porch and they look at that fence, you know, all night. And the commercial people, if you're working, they go home and they're like, "You know what? Um, I thought that fence was going to be at this line, but I'd like it a little bit lower so I can see the golf course behind it or something." And then you and then, you know, even though you you did it the right way, you did it two inches off the ground or 4 inches off the ground. So, you lower it for me at your cost. And then they're like, "You know what? It's got these holes in the post now." And I'm like, "Yeah, it's got holes because you had me move the fence." You know what I mean? Exactly. Right. Well, then they don't want to pay and you're just like, you know, give me whatever you want. I I just want to get out of here. Take take the, you know, and then it's funny. You could do like a, you know, a couple hundred feet of fence and then all it was the fork latch was wrong or the latch was wrong and they want like 30% off the price of the whole project and you're like, man, that was a $5 latch. So, I I I don't give any money back. I'll fix whatever, but I'm not giving. This is No. No. But I guess um you know, how do small startup companies survive? You know, I know I I I I saw this post, by the way. By the way, anybody that's watching, this was these posts. Uh Susan pulls them at random from the fence industry only group on Facebook. And so I saw this post and obviously it gets to all of our hearts as uh business owners, right? We've all been there, that moment where we're, you know, and I and I think I think you saw that post where if your head's not between your head at some times wondering what you're going to do next, you're really not in the game. Well, welcome to the game. I mean, this is this is the game. this is what this is what we signed on for and this is the life yeah and you're yeah you're a glutton for punishment and but but you but you actually love it and you like it so um I think that how do you you know how do you survive it is uh it's different in different areas
Because some areas you're allowed to go do different things like you can you know different states they don't they don't have uh actual trade licenses specifically for what you're doing a fence guy can go do gutters he can do walls he can do paint he can he can uh do decks well If you're in one of those states, then I think you should just go out and start mowing lawns and painting decks and and staining and uh doing, you know what I mean, cleaning out gutters, whatever you can do, windows. But if you're in a state like Nevada where it's overregulated, you're stuck with doing fencing. So that means you need to get your crews or you start hanging flyers, start hanging flyers on commercial buildings, go, you know, take the mattress, start I mean VNI meetings. Meetings like you gota be go to Home Depot and start trolling the the material material area for the fencing. Put flyers on the on the business cards on the windows. I mean, honestly, if if you're not doing all that, you're not even trying. Uh it's then in two months if you go out of business, it was your fault. Uh you probably shouldn't have, you know what I mean? You probably outs and you go network for two months, dude. You will sell you absolutely will sell jobs. But if you just sit there and wait for the phone to ring, not going to happen, dude. Hey, I ran out of work one time and all my guys showed up and these were all the installers, everything. I went up. Do you remember the big Thomas brothers maps you'd put on your wall back kind of, you know, you'd have on your wall and you break the city up into grids? Well, I broke the neighborhoods up around our office into grids and I had this and I signed I put a name in each one of these grids and I gave them flyers and we went to all the commercial buildings for plated jobs. And the flyer was designed for plated jobs that I knew that I could weld the plates up real quick and we could get out there and do the jobs real fast. And I had them hang flyers. every installer I had putting uh not hanging flyers but stopping in the businesses these warehouses you know in the the commercial areas and by the end of the day we had two or three quotes that we gave and we sold one and we were back at work by the end of the week we drummed up a ton of work so we did the same thing we would get one lead one lead out of a hundred buyers was our average ratio and we would sell 50% of those Yep. And it just enough to keep just to keep people next thing you know Yep. Next thing you know your crews are working. Next thing you know, you're calling the guys back from hanging them to weld posts on plates and the next day or that afternoon you're out there bolting post to the ground and you're stretching wire. So, um if you really want it, you can you can survive it. But, um it's tough, man. I I feel for you. Um I don't I I don't remember who posted this. I can't Maybe it's anonymous. Yeah. But I feel for you, man. Just uh don't give up, right? And depending on where you're at, find something. Find it. Find a way. Right. Even a you know, even a crackhead finds that crack the next day. Don't let a crackhead ever outdo your mindset. You know what I'm saying? You think a crackhead wakes up in the morning and says, "I don't, you know, I don't think I can do it. I don't think I'm going to find any crack today." No. He gets out there and finds that crack. So, uh, you know, don't let that don't let him out your mind. Did the online dig safe uh change for everyone as of the first of the year? What you call it? Dig safe or is it 811? Is it you're talking about? Uh, that's 811. Yeah, I don't I don't know what he's talking about. Yeah, I don't know. I I don't call it in. Um, we used to call it in. Now, I think it's done online and I'm not the one that does it here. So, if they made a change, I'll be honest, I probably wouldn't notice or I I I don't even know the login. So, I'm probably a bad person to ask for that. We probably don't do our own 811s. Do you? I could not call an 811 in. I mean, I could dial number 811 and then be like, "Now what?" They're gonna ask you and code. I'm like, I don't know. Yeah. Then they want
I tell them my company name. I'm pretty sure we would manage. So that that that would be a whole episode right there watching Sean and I call an 811 in. Wouldn't it? I know it's easy though. I know it's pretty easy. But hey, uh without without further ado, let's uh let's bring up the uh Fence Social because I know uh that's what a lot of people are on here waiting to see. So, um, this was, uh, this is actually my profile on here that I created. So, um, quick rundown on this thing. This is what we're, uh, we've created this because Sean, you do a lot of expos. And what happens, um, when you go to an expo, we got the, you know, obviously, and I think that, you know, we really push to have so many people and I got all these ideas and all these contacts. Yeah. And then I try to keep the cards or put them on my phone. Hell, I may even save them my phone and I'll forget where they are in the phone. This is Yep. Yeah. So, we've created two. I mean the whole thing is designed around and uh what's going to open up here shortly is going to be the badge scanning. So uh everybody gets a profile automatically and these will be similar to the attendees and everything that you that you have coming in here and everyone gets assigned it automatically creates a unique barcode for you which will be used to print badges and stuff at the events. So you could use this year round as well but um attendees will actually have their badges. It'll be this based off of their information in here. And then what what happens is when you're at the show your badge will have the QR codes. the exhibitors will be able to scan those and those will go into a section over here where it'll say scan badges or scan business cards. So, also um you know it's a little different on your mobile phone. There'll be some links up towards the top here. It'll say scan and it looks different on your mobile phone if you were to go on there and download. If you scan them, will it organize and say these are all the contacts you got from Pence Tech? These are all the contacts you got from the fence show. These are the contacts you got from Pence in Texas. Really? Yeah. Yeah. So, it's going to it's definitely going to scan and give you a list here, coated it by the events and things like that. And anybody's been able to do it like your the events that you have coming up and the events anybody's be able to print badges at their events and scan and the business cards and you know I don't think that you know I know we try to say business cards might completely go away but I don't think the business cards themselves are going to be going away in our lifetime but what we do with those cards is what's going to change. You know the you know I I go to a ton of shows like you do and I get these business cards and I shove them in my pocket and no I'm so bad that I will carry these business cards a stack of them like this in my pocket for three four days a week because I don't I know that I want to call these people back and organize these cards somehow and then finally I've got to go to a dinner and it's a nice dinner and I don't want this big stack of cards sticking out. So I'll put them on my dresser and then I'm like okay I got to remember those. I take them to my desk and then I put them on my desk and then I got a meeting with somebody and I'm like I got to clear my desk so I put them in my desk drawer and I never look at them again or they get lost. They go into stack and now months have went by. That is exactly what happens to me. And I've never reconnected with these people that I met. So what's going to happen is using the same um the same app, the same program which is all connected to your your fence uh social account. You're going to be able to scan a business card as well, even if you're at a different event. And it's going to actually take that business card. It's going to read it, take that data into a database, which will be over on the left here. It'll say scan business cards um that you scanned as well. And that's being tested in the back end right now. So, um, that's hopefully going to be, um, be ready here shortly for everybody. We're already using it at the back end, but, um, that's basically what that was kind of designed for, you know, for them. And then also, obviously, um, events, you know, when you come into here, um, into your events, and it's a little slow on this end right here because I'm on sharing the monitor, but
You'll see um, all the events are going to start showing up in here. Here's AFA, the next one, because it shows where we're at, and all the information on where you're going to register. If you wanted to register, you click this button and it goes over to their registration pages. Um, International Building Show, you want to register for that one. Coming up into the next month, there's slow, they're being added on here. Uh, the Door King training that we got going on, you'll be able to click on that and register. Uh, fence in Texas, if somebody's right now, if you're watching this, go to fence social, go to the calendar, and you're going to be able to actually register for this right now. You can add this to your calendars and things like that. And if you have an event, obviously we're gonna miss something, right? But this is going to get u this is going to be the most comprehensive uh literally fully unbiased event probably calendar. Yeah, you can add it. Send it over to us and uh we're going to try to get them on there as quick as we can. We're um we're testing all that feature out to get it on there. Obviously, the more we use it, the quicker it's going to be at getting your stuff on there. Um groups, obviously, we're all pretty familiar with groups. And today, we kind of just opened this thing up. tunch a bunch of people are creating groups already. So, get in there and uh you know, try to get some of your your stuff going in there and the best practices guides in some of these groups. Pretty similar to what we're used to, but it's going to be more fence uh you know, fence related pages. This is where it gets fun is you're already in here. Look at that. Uh Keystone set their page up. Um and this is where the business of the exhibitors, not just exhibitors, but everybody as a whole, you're going to be able to come in here and set up your business page. And this is going to be something that stays all year, not just for a month during the show, not just for two weeks during the show. And then you're going to I don't know if you like it's like a business website. And do you know Mitch? Well, Mitch, it looks like he connected. He's been connected as an employee. So all your employees can be connected as well. So, if you're looking to get a hold of somebody and get the information on getting a hold of them, their websites, maybe contact a specific employee that you met at the show or anywhere else, you're going to be able to go in here, go straight to Mitch's profile as well, and send him a message. Ah, so it's really about connecting. Um, and it's got familiar stuff you're familiar with, Rails, similar to your reels, uh, you know, things like that and your homepage, your news feeds, and all this stuff that's going on. So, it's definitely worth checking out and getting uh you know, kind of getting in there early and get your username early because we have no we have no way of of changing any usernames. If somebody picks your username, it's gone. There's nothing we can do unless that person leaves uh you know what I mean? And and you can make arrangements to get it. So, if you you're really picky about a username, then get in there and uh you know, get it early. So, it's just fencocial.com. Android app's already out. So, um you can go to the Android store and um get the app right now for that. I think iOS was supposed to be out today. So, I haven't seen I haven't checked, but um that's kind of cool. Again, Fence Social, it's going to be the app that everybody's going to be able to use. if you have an event and you want to print badges and look professional at your event, you don't have to be a big fence show and security expo or a fence tech, you know, or one of your events to um take advantage of it because I mean honestly those things and I think a lot of people don't realize these exhibitors spent a lot of money to come to these shows and being able to communicate all year and my goal from this has always been the same with even with the fence show is you know I don't want to just sign someone up for a booth and then I'll see you in nine months, 10 months and then I turn this this badge scanning app on and we've had some apps right you know kind of pioneered some of this even for our industry, these apps that are more inter, you know, interactive with people. So, we uh we wanted something where you guys could take advantage of it all year and be communicating with
The attendees and be communicating with um each other throughout the whole year and it's not, you know, it's not doesn't just go away in 30 days. We don't just shut the app down cuz it's expensive. I mean, you take those shows like Fence Show and Fence Tech. I mean, we could spend 20 $50,000 setting up an app for you guys to be able to scan badges and then you don't get anything out of it after 30 days, right? you just get a list and hopefully you can call and reconnect 30 days later. So the whole goal is to have all of you exhibitors benefit all year, you know, and that's the the premise. I like the idea of print badges. We're going to use the heck out of that for all of our trainings this year. Love that. Front Rock Fence says, "What's up, Sean and Brian? See you guys at Finstee." Oh, he's going to be there. What's up, man? And that's gonna be Man, this show is going to be crazy. I I just, you know, people just keep reaching out saying, "Are you going to be there? Gonna be there." And I'm like, "Yeah, man. Of course." So, we're uh if anybody hasn't got their I don't know. I think again if you want to register for the fence tag, go on fence social and click on that link. I don't know it off top of my head, but I'm sure you can get a hold of somebody. Get a hold of Sean and get make him pay for your way in or something with some some tools. S there's no reason not to get there. Okay, let's go. Let's get there. No, no, not at all. Reach out to us if you're in Las Vegas. I think you got room for another person to ride in the truck. We'll give you a lift up. Yeah, you fly to Indiana. You can ride in the back of the truck. Let's go. If you ride in the truck, you're going to help drive. I can tell you that right now. Yeah. No, it's six hours, so it's going to be As older I get, man, I don't know what it is, man. When I was younger, I could drive for 24 hours. Now it's like four hours. I'm like stiff and just It's rough. I'll be on the phone probably the whole damn time. It makes it go by. So, I'll be available on the phone on Saturday and Sunday this weekend. You guys want to call me? Yeah. So, we'll uh I'll be seeing you next week. I know. I just saw you. I feel like I just saw you last week, right? But uh I'll see you for the next two weeks. Is He Heather coming with you, too? She is gonna make an appearance. She will not be driving 24 hours with me. Uh she's definitely gonna be flying in uh like Wednesday and fly home Friday type of thing. So, we'll be there Saturday to Saturday or we'll leave Saturday and we'll leave there Saturday, whatever you want to call it. Um yeah, Mark says he's planning on bringing everybody down uh for a couple days. Hey, if you're going to Fence Tech, drop it in the comments. let us know so we can reach out to you and uh you know try to get try to get meet up with you if we've got any extra t-shirts or something. Um you know we uh we definitely want to meet up with as many people as we can for that couple days we're there. When's the homeland party? Uh I've gotten a bunch of emails about it, but I so busy getting my stuff ready. I'm not sure it's not I'm going to get that on the calendar everybody. Um we'll get that information on the fence social calendar as well. So, if there's any events anybody has going on during Fence Tech that you need people to register for um or RSVP, let us know and we'll get it on the calendar um for Fence Homeland Products is Fence Tech 25 invite. And I got the invite in front of me. 6 o'clock to 9:30 p.m. February 27th, a Thursday. Thursday. Okay, cool. Cool. Yeah. And we'll be there Thursday. Reception party Thursday. So, All right, I'll uh you know, I'll be seeing you next week. Everybody, thanks for watching. Do you have any final thoughts, Sean? Uh, stay blue, stay true. See you guys in Salt Lake. We'll see everybody later. Stay warm. digger wants some smoke, I let the rock bomb me at his liver. Came in looking dirty and I'm leaving. If it's Rocky, if
The [ __ ] up. Last batch strong as [ __ ] My Portland doing win push-ups. If you b that action, write that check. I'll pull the [ __ ] up. You be wanting hella fencing winner. Shut the [ __ ] up. My fences be shining like some glitter, but it's easy. Film a ginger. Put him on the news. E on TV. I got all these jobs cuz I'm a goddamn celebrity. Bust down demon when I'm doing [ __ ] new chain link. Round like that digger. Fingers on the diggers. If a digger wants some smoke, I let the rock bar meet his sliver. Hey yo, Brian and Sean out. See you. God dang it.
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