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Season 1 · Episode 111June 14, 20249:31

Quick-Visit from Barrette in the My Fence Life Studio

Episode Summary

Jeff Smith stopped by Brian T. Frederiksen’s My Fence Life studio in Las Vegas for a quick conversation about Barrette Outdoor Living’s latest products and growth. Smith shared that Barrette recently acquired Bufftech and SimTek, expanding its premium molded and extruded vinyl offerings. He highlighted the company’s push to introduce those products to more builders and contractors, including darker-color vinyl options designed to perform well in hot climates like Las Vegas. He also explained that the new Bufftech line uses a thicker 7-inch tongue-and-groove design with 2x6 rails and built-in inserts, creating a privacy fence system that is both stronger and different from the common 6-inch or 11.3-inch profiles. The discussion also covered Barrette’s growing presence at industry events and its booth expansion for The Fence Show and Security Expo in Las Vegas. Smith noted strong interest from national customers, especially those from the Midwest and East Coast, and emphasized that the show is becoming a true national gathering. He also mentioned recent participation in FENCETECH Nashville, World of Concrete, and the International Builders’ Show, where Barrette showcased aluminum, cable railing, and other products. Smith closed by directing listeners to Barrette Outdoor Living’s website and describing the company’s broad distribution network and training efforts.

Jeff Smith from Barrette surprises Brian with some BuffTech samples.

Topics Discussed

Barrette Outdoor Living acquisitionsBufftech vinyl fence productsSimTek premium fencing7-inch tongue and groove vinyl fenceFence industry trade showsBarrette aluminum and cable railingFence contractor product training

Chapters & Key Moments

Full Transcript

(2,353 words)

All right we got Jeff Smith here he stopped by the my fence life Studios which is actually part of Las Vegas fence here so it's we didn't have to travel very far right you were just over in my office hey um so not very often does Jeff get to stop by my office so it's kind of an exciting thing I thought I'd bring him on here to uh uh throw throw uh throw him out there at all you guys let's throw him under the bus see we can uh see if we can get him to spill some beans on some new products or I know he's you guys man Barett is always always advancing the industry so what what's been going on with you well just recently last year we purchased um bufftech and sech one of the largest molded um companies and also very very popular vinyl extruded um business that from New York that we've been really part of it's premium products great products um out here in Las Vegas this week talking about premium products with Builders here with Master Hala going over some of that trying to get to some of this product in town that's bufftech that's bufftech yeah I mean I don't know if you guys are familiar with buff buff te but that was literally the very first vinyl fence I ever sold I don't know if you know that wow it was uh San Diego it was I was working for San Diego fence and it's aging you yeah so so um I am familiar with it I mean it was I that was that was pretty much all that was out there back then if I'm remembering I just don't remember anything else back this is like the 90s almost right very great name and been around a long time great product um it's we have four colors now um in the in that extruded product fence line what we call textured um so uh really excited about it's been a great little Boom for us you know offering to our existing customers and bringing on new customers with that yeah so what um tell us about this though I mean I don't do a lot of vinyl here I mean there was a lot when I say when I say was very first one I sold I'm talking about 30 years ago so so we don't do much here at Las Vegas fence tell me about The Ridges what's the difference uh between the like say the it's all tongue and groove I'm assuming it's all tongue and groove seven inch tongue and groove um and this is a little bit thicker than a normal out there in the in the industry um so this doesn't need an insert doesn't need any type of metal inside the um inside our um our pickets where some dark colors do because it moves especially in Vegas everybody thinks vinyl does not work because it's so dark but um just the way it's extruded with a cap stock that we carry it just lasts long and went to a job was done five years ago took off the cap noticed it did not change color whatsoever so I was really Amazed by that and uh just real excited so this comes with a 2x6 rail top and bottom with an insert in top and bottom automatically comes privacy fence um with a 7even inch tongue and groove um typically there's 11.3 or 6 inch this comes with a 7 inch wow what what what does that do for the fence is it just for Aesthetics or is there actually some structural thing that they they've been doing this for a long time so they they just got to figure it out you know and it's different because everybody has a 6 inch or 11.3 so this is a seven inch so it's a just a really great product and I'm glad this part of our part of our bagg of tricks that we got now so that's interesting so these ridges basically make it to where you don't need to do a metal insert makes it stronger yes well otherwise you'd have a lot of little Min right so tell me um tell me what you've been up to what are you what are you in town for right now um I'm partnering with master hako we're out looking for some um some new opportunities Builders um just anything I know Vegas is booming a lot and we don't have a lot of opportunities out here so we have a great company Master hako we deal with and we're out here just knocking on doors and really getting some good success and talking about our products yeah it's nice so um I'll bring it up hey I we're we we got you we got you coming to the fence show again this year and it looks like you you stepped up your booth we got bigger and better yeah we got marketing involved and we put it on our plan and we had a great show last year a lot of lot of um people that came in from the Midwest or the South nothing on the west coast that was surprise but it was a great it was a great show and so obviously we want to get bigger and better um than this than than the one of last year last year we just bought buff te when that started so it was kind of a

Nice little feature now we're going to really show it off and it show some of our Aluminum Products and our other Vinyl Products that we have locally in Utah too so MVP yeah and that's interesting that you said um you got a lot of of hopefully new customers not just ones that you yeah and from the East Coast so a lot of times people think of Defense show and security Expo in Las Vegas being a West Coast show but it's a national show it's you don't get any more National than that I mean it's I'd say it was almost a of course what is it 80% of the population live on the east coast so it's kind of hard to have a show doesn't have people from the East Coast but I was really surprised with how many people came down um and over from the East Coast so it was uh you know it was it was really cool yeah for a big company we just had a small Booth last year 10 by 10 so this year we we went a little bit big you know bigger so one of the big ones 20 by 20 so we appreciate we appreciate the support on that too that yeah that's really cool so what what other shows did you do this year ftech yeah we just did fintech Nashville great great show um we have all we had all of our Brands here we had a probably I think a 40 by 40 um we do carry a lot of Brands um that's something we're going through is to find out our what our what our brand is right now it's Barret um obviously owned by a big company old castle which is even phenomenal that we're going to start using our branding differently so yeah and that was Nashville that was Nashville what a fun town that was I was so bummed I didn't go to I mean we had a boot there so um fwa had a booth the women of fwa were um great crowd great people just it was a great show it was good weather it was a little cold but it was good good weather yeah yeah so we were um we also had a booth at World of Concrete at the exact same time so we all while we had a lot of rooms and stuff down there in Nashville it just wasn't costeffective to send since I was in Las Vegas so I ran Las Vegas World of Concrete Booth right but yeah so what's coming up uh this year anything on the radar that uh exciting stuff that events and things you're gonna be doing does Brett do actual training events yeah we do a lot of training events we have a u we have a national trainer does a lot of Premium um sales training that came from our acquisition of buff te and St Tech so we're really spreading the word about premium sales and really excited about it you know we haven't had this type of product before so we're just another great thing to add to our tool bag here to sell products yeah so what um am I going to be able to rope uh Brad into doing some training over at the fence University here you got it yeah that's something I know we talked about before but sure if we could we could work that in for sure talk about premium vinyl and to get Brett's name after it for sure we would be happy to yeah so what I know um September's coming up we got two two shows industry AFA and fwa is both putting a show up in September week apart yeah I I'm assuming you're going to be at both going to be at both and um Las Vegas are you physically going to be at both yeah oh my gosh yes you just got a little car you a race car you're going to drive back and forth you Southwest quier yeah I'm excited I know we're gonna try to I'm gonna try to walk um the West Coast Ben show the one up in Reno um because I mean it's pretty close I mean it's what is it like two an hour dri hour flight well since you we've never had a Westco show so that's usually went on every three years so yeah I'm glad your show is going on every year it's really gonna get the word out on the west coast how do um say say somebody that's not familiar with Brett which is not you're one of the bigger guys I know it's hard to say someone's not familiar but there is people so say they are how do they get a hold of you or the company or how say they want to we got one of our members that wants to to buy your product what what do they do where do they go what websites is there to get information I think the first place to start is Brett outdoor living.com is our main website it shows all of our different products um everything that we do carry we have a lot of big Distributors um that we work with throughout the country um locally we have Distributors obviously we're really good working with distribut rors some um you know they're better at Job Lots and we are coming cross country because most of our plants are in uh Tennessee Atlantic City and Florida so it's kind of hard to come out west coast

So we have distribution locally uh then we have Utah where we a little bit better at a little bit closer first so when you say Job Lots you're talking about like a a company would just order per job so just like say they got 200 feet of of H Fen it's not just vinyl you do a lot of other stuff yeah we do aluminum um we also all different types of products that we do we we're in DEC um so we're we got so many products I I saw your booth at um IBS International building show if you haven't met the international building show you got to check it out that is CRA that is like all of our shows put together on steroids we we won a couple awards for our um our cable railing that we had there so that's very popular and now we starting to show that in the west coast as our height 42 inch now so it's it's really popular everybody wants a piece of that so we're excited about that really cool Booth if you haven't seen their booth at one of those shows I'm of course not it's not it's not just that you but everybody I mean they it's almost like they build buildings inside this Expo Center H I don't even know how I don't know how much time they they let these people set up and take down but that stuff's not coming down in like four hours like you do at a normal show I would assume they're working on that for days right BR it's very Innovative we've have all these new products every year so uh don't have any good ideas yet what's coming out 2025 but we have a team that product management team that's working on it now so so what's your aluminum Brands uh we sell Aluma guard and then we have our active yards brand and what what we call the screwless Brett brand also so we we have quite a bit yeah one's in Atlantic City one's in Florida so we'll have to bring you on bringing some of those samples um you did have these samples show those real quick and I appreciate you coming on live with me while you're here got a couple couple of our buff Tech that we out here showing in town in Las Vegas trying to get these darker colors in you know in town oh here so yeah I mean looks looks like wood so that's pretty cool does look like wood yeah so again thanks again for coming on I know it's time for us all to go get some lunch thanks thanks for time this up all right thanks by

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