The Fence Show 2024 - Brian & Matt
At The Fence Show 2024 in Las Vegas, Brian T. Frederiksen and Matt Warner hosted a lively live conversation from the expo floor, highlighting the energy, camaraderie, and creativity of the fencing industry. They talked about the show’s atmosphere, the drums and opening spectacle, the mix of contractors, vendors, and distributors, and the value of connecting in person to share business ideas, market outlooks, and lessons learned. Brian also emphasized his belief in culture and servant leadership, reflecting on how he learned the hard way that caring for employees matters more than focusing only on himself. The discussion also introduced several show features and initiatives, including the fence cruise, the Homeland Vinyl party, shuttle logistics, and the demo day area where attendees could build, test, and interact with tools and materials. A major highlight was the “Unhinged” audio drama, which blends mystery with fence and business lessons and includes opportunities for attendees to participate in casting. The segment wrapped with praise for the show’s innovation, including onsite account sign-ups, regional distributor booths, and hands-on demos that made the event both practical and entertaining.
What's going on at The Fence Show in Las Vegas?
Topics Discussed
Chapters & Key Moments
Full Transcript
(5,348 words)A
This to the bre things you can purchase and things you can build yourself and what are the advantages of both I'm excited to bring this to you guys and see what
We we are live right now yeah we're over here at the fence show in security Expo in Las Vegas I got Matt I found him wandering around what are you up to actually I'm not doing anything other than going around and visiting all the other other I feel like I'm like half in get in get in here I'm part time I'm actually moving it away that's what's going on Take a Hint I love it so actually I would around I've seen all the booths um so I have I have we have two booths here so we have one for our software my salesman and then one for USS our unimed oh my God that net you brought I think it's one of the coolest things here I love it so so the guys are doing that we've uh and actually so we have a lot of customers here that are already our customers for our software so they've had uh oh I think Brian just Brian just did something no we're good we're good Brian you can't trust this guy seriously we were just talking about the fence cruise and how more likely somebody's gonna fall off he looked it up he looked it up to see what happens and the boat apparently has to it's like 10 hours or something to come back if you fall overboard it takes like 10 hours for that cruise ship to I am not going on that fence Cruise because I know I'll be puking in my bedroom the whole entire time I can't do I can't do this you looked at me first thing you said what do you mean 10 like why would you know that right yeah because you can't plan a fence Cruise without first looking up how long would it take to Circle back and get somebody if they fell off I love it hey so I went around to all the different uh all the different where we at here all the different out there all the different booths and I got to tell you there's a a big variety of here everybody has a a good spirit the opening was crazy crazy these guys were beating these drums what you say I can't hear you what these guys were beating like seriously it's still ringing I could I literally could feel it pounding in my chest it was amazing huge feather hat walking by I'm I'm like this and she's walking by I'm like get it what the heck and then there that dude that's like 12 feet tall we were gonna ask him to hang our net oh dude C he's right up just chopping it up on Top's on his little thing whatever it is when we tear down we got to keep him yeah Susan if you're watching let's keep him for tear down he can go up on unhook stuff hey St Susan I see see but nobody can see her yeah you should bring her on let's bring her on yes hey y did you come I'm in I took it off because I'm in registration and I'm trying to get off my feet and and just run your back end she said she's like I'm just gonna log in and just deal with the comments and pull them up for you I love Chris says the spectacle great show you know what you know what happened was we were out there we started getting these drums going we got 15 minutes for opening and it's just cranking I mean we're just the whole building was vibrating I mean but I guess there's horses down below as well we didn't know about and stuff like that I don't know I think they were moving around or something so the hotel I think was trying to get a hold of uh Marissa or somebody from our staff over here and like you got to shut it down like oh man I'm like keep going we got we we got too far I love it I'm like you don't stop I love it you don't stop you don't stop stopic I'll Crank It Up well then they came in here and I I thought you were going to go down every single row or something and they came in here and they were just mean it was it was really really energetic and I think I think that's cool you know what I see mostly though is and I believe been in this industry since 2006 so I'm a fairly kind of a newcomer but all the guys uh and gals just visiting y catching up talking what's going on how you doing what what's going on in your world what uh you know what do you think what do you think the econom is going to do by the way yesterday I I spoke at the Mr F Academy I told everybody I said I have the answer for the economy Brian are you ready for it I don't know let's hear it it's probably gonna be about the same it has been for the last 40 freaking years folks it does this it goes up and down and up and down and when every by the way here's the good news with every winter there's a spring Every Spring there's a summer here's the bad news with every sum there's going to be a winner eventually so we have to go through these cycles and I was just
Having this talk with with some guys over here about if you manage your your company correctly and you have great Culture by the way I'm a culture freak everybody knows that's my thing that's what I study the most that's what I'm most passionate about because I ran my first company in the ground because I wasn't worried about my people I was worried about me I thought I had to make all the money now I understand that I have to help my people and and take care of them and give them a good life and a good place work but anyhow going for hours about that with that being said also we have a party tonight right party Homeland uh put that up Homeland let's pull this thing up Susan I remember to say it there it is there It Is by what is up with those guys with wearing that I I was lucky enough to see these guys at the local oh my God it's amazing you're gonna love it it's like everything we grew up on I wouldn't even call it a cover band would you Susan Susan no they're like super entertaining like they they keep you involved like they bring like everybody in on it it's amazing it's I love it oh and there's a shuttle So for anybody that's here the other thing I found out is there's a shuttle that's that's dedicated two of them there two shuttles passing each other I don't how long you think that's gonna take it's only like a a two-minute drive right hang on hang on Lopez J Lopez said shuttles run between 5:30 and 10:30 yes yeah yeah I got that right from uh Miss Jackie yeah yeah right right out at the right out the front right by valet there'll be some signs saying Fen show pickup follow the signs follow the people you don't even need signs when you got people right I gotta tell you something so I want some money up in Reno when I came back I came down here and I hired this guy to drive me around Carlos yeah dude he is the best you know what he is he's the spirit of America he's from Cuba y uh he got um this not a citizenship but a working Visa type thing and he's just out there driving and he's been picking us up and driving us around I feel like I'm big time I I'm like getting out I'm like car come back and pick us up for 20 minutes we're going in for one well I got a surprise for you because I did I did hear about that you did I did Dri come on let's bring Carlos on Carlos but but hold on didn't you lose your player card I did I did find it and brought it to you yes over there no who did bring it to me J fening yes that's right that's right yeah that's a hot mess but but Carl I but here's what I like I I I just love this entrepreneurialship but also like even Carlos driving us around he's like I love fin SK I love fin SK and I'm like you don't even know fin SK but this is what's cool we all get together we talk some shop talk some business try to learn from each other try to say hey what are you doing now what are you doing so it's good well that was Peppermill too that place is awesome hotel is amazing I did well there that's why it's even better right let's just say that my stack was about that there it was awesome I got it in the I got it in the room upstairs to I'm too scared I'm gonna lose it all you know you're gonna go down why you want to get you're leaving today you're leaving tomorrow I'm going hey I got one more one more announcement today behind us this this is our un series check this out that's that's me right there that's gor Robert Whitaker that's Kel and then these are some of the other people that were uh that that were in our casting so here here's what what unhinged for all of you that don't know what unhinged is it was uh Brad pitched the idea to me um we really don't know if it's going to take off or not in the industry but here's here's what it is it's it's an Audio Drama that's for the family it's it's a mystery and it's got some fence lesson business lessons mixed in it and if you really listen to it you're going to hear how the characters struggle with different things in their business and how they Solve the Riddle at the very end we talk about joint venture how many of you out there even know what a joint venture is or have ever tried to do one yeah that's what it is so it's an opportunity now for you to either ask me or somebody else or maybe we'll do I'll do a live talking about joint venturing I partner with f guys all the time we team up so I can take a smaller F company put some of our power with it we do a JV right from the beginning and it's a document that says this is a legal partnership on this job and and it counts as one en so it's not a sub to a
Sub nice it's yeah it's interesting the whole thing is interesting lesson to I love it it's entertaining while you're learning about it I hope so I I don't know how you guys came up with that who writes that well it wasn't you and I people a lot smarter than us I will tell you though I did find a microphone here at the show so so now I can make announc she shut me up no you're on oh no I'm on sorry I found the microphone again everybody I found the microphone if you're looking for it it's up at the front desk in a 100 clean up so apparently you're not supposed to be doing that so would you stop hogging all the camera golly hey so you ask they have they have the microphone and they're making announcements get over the stage now told me yesterday said she came up to me she's like seriously you can't be doing that anymore you can't do that today she say she said to me today she goes so I did the public service announcement and she's like you know I purposely hid that from you I know I it was behind the counter over here how many microphones out there are hidden people never found after you've been there right well now now now I now I got this one I'm gonna take this with me I'm going to stick it in my pocket so hi lady so are we doing open C look at these guys here oh you should take your laptop over the women fwa Booth yeah you should mobile Go Mobile Go Mobile I love it all right I I have another announcement to make fence my fence life is going live at the fwa booth no no the stage stage no the booth it's the booth right now the cowgirl is headed that way also oh women of fwa Booth right now yes don't worry Brian I got you also we are doing casting for unhinged if you would like to be in the unhinged series we're gonna oh I should probably do it here here or here which which place should I make either one either one right here we'll do it right here they can hear you right here too you're good okay which one though oh where's she going where's she going she's in the Expo floor did they did they check your badge at all or anything see that oh hey look at everybody y'all good idea that's what you should have done is you should have just had her walking around the whole time yeah we're live on my that's awesome hey so any on this unhinged thing so if you want to be on it you can read a part here come to the my sales you have the script uh you have the script right here yep we have the Billy Gates and sheeter well not yet but I'm trying my damnest oh my goodness did you hear that he just did it what he he's got it R wow but he would be hard to work with Marissa's coming put the microphone away okay she's coming we're good it guy came the microphone already he took it over the other side you should go track him down you can't miss it he's wearing a shirt on so Hey listen listen everybody if you want to try to be on this thing by the way we want fce people on this thing so what Brad has done is he's he's done a little script here uh for us and we're going to do a little bit of a back and forth and we're gonna interview people and if you make the cut oh and you get a t-shirt we have T-shirts at the booth that say welcome to no oh no it says make noori great again make no t-shirts where are those shirts they're in our booth all right so when is this when is this when are we going to do it tomorrow tomorrow at during the show come over Brad will set up maybe Brad will even set up somewhere else but we'll get him set up somewhere you you'll read the script hey by the way if if if anybody wants to be a part of this this is something completely weird you sit in on a with a whole bunch of people all on the screen and these characters start coming alive because they start reading the parts yeah right it's a like you start to see the characters when they're reading the party so uh it's hi there so uh so it's so awesome to have this so this is something brand new I don't think the fense industry's ever done anything like this no it's the only one I've ever seen matter of fact I don't even know if it's in any other industry is it Brad is it in any other Industries it's this is kind of and you and I follow all the industries you know what I'm saying so we know these things I mean yes if we said it it is say it must be true
It's on Facebook now so that that Mak facted it so this I was talking to Chris steel earlier today one of our things at USS one thing that we're going to do is we're going to make pading and we're going to powder coat the backing the wood yeah did you just hear what I said we're gonna powder coat the wood How You Gonna powder coat the wood exactly that's what he said but I have a plan to powder coat wood and that by the way that's the fun stuff that we get to do in this industry and by the way I don't know how it works I I think I I feel like they're just going to throw some powder at it and you're GNA wet it first I fig you just you spray some Mist on it you throw some powder on it and it'll stick right that's what I love about about being an entrepreneur is that you can just come up with good ideas and if you have really good culture really good people you just turn them loose like let's let's be honest Susan he could not do this without you could he never say such a thing she knows that she holds it together she holds it together she knows it you know they good well so I was talking to Marissa over here because I keep getting them I keep getting the microphone and she like I go so do you work for bird or whatever and she's like oh h no I'm she said I'm parttime I said you should say you're fractional yeah like a fractional CFO say I'm a fractional Brian no when she walked up she was serious she wasn't happy did you see her looking at us she actually wanted a mic mad at you yeah me I'm getting in you always get me yeah but I didn't say a word oh they brought the mic back to us all right hey so what else is going on here what's going on tomorrow night after the show tomorrow we got uh well tomorrow's Thursday so we got the cigars of Bryan right cigars hey look at that that's where that's inside the poly vinyl Booth that's awesome she hasn't done a booth in probably almost 10 years that's awesome this is her first time back doing booths how awesome is that I love it yeah so so this is like a like we're uh she's like out on down at the football game and we're like the the color commentary people right she's she's over there and oh we got battery we're good we're going to run out of battery what's interesting you know because it's h I think Expo Hall's closing in like what 10 minutes or so yeah so uh she's out there walking around but she just went by the Homeland vinyl booth that is pretty cool so Homeland instead of just getting one big booth and you know putting you know just some of their salese in it they got one big Booth but they brought all of their customers in there Distributors and they brought them all put them in one place you walk along and and and they found them in regions so different regions that's why so if you see those Maps see that this this distributor you know covers this region this region this region so pretty much you came from anywhere in the country your distributor for Homeland vinyl is here that's awesome how unique is that I didn't even realize that how many times you how many times you've been somewhere it's like it's somebody you buy from and you walk up and they're like oh your rep's not here yeah right and you're like oh man right so not with them hopefully we see more of that stuff happening right that's actually a really clever idea I was wondered because I saw Kim Throckmorton and some other guys there and I was like I was like oh man that's cool he came a long ways to to come I across the country man yeah are we seriously dying no no I'm gonna turn this on it's on we're good okay good anyway so so what you what are you turn over there for man so you know what's cool also over there is Master Helo they brought people that are sitting there with computers to sign people up on spot oh to take orders no to sign them up new accounts oh no kidding create new accounts we have Distributors down here after we've been talking for a long time and everybody's coming together and realizing that we've got all these fence companies here let's bypass that whole process of going back filling out online applications doing all this get get them signed up create accounts so you can start start requesting quotes start ordering stuff I love it you know no more walking around wondering if you're gonna have an account with somebody well I have to stop there and talk and that's a unique thing that hasn't been done at shows before they're over there actually last time I went over there oh yeah we just sign we just signed up two new accounts oh that's awes companies and that's a
Big deal so and that's happening at a lot of places around here we're going to see more of that I think a lot of the shows coming we're really demo days demo days everybody loved it I mean it was it's never what I Envision in my mind course when I Envision in my mind it's like a $2 million do event right right right you know that's that's also part of the gift to being an entrepreneur is coming up with these crazy ideas and then and then red it down to a manageable size when I built my first office I wanted to have a running River underneath through each of the buildings and offices I had I figured out that was4 see that's not yeah something that you should have well right I thought so but 114,000 the banker said you should probably cut the stream you you're probably G to succeed without the river running through your office you don't need that you don't need the plus then I realized well I'm Every Day I'm gonna have to pee a lot so I was like well I don't have to do that we already have to pee oh my gosh are you kidding me but the no but the demo days out there what was I wanted it was an experiment see if it worked see if people would even go out there and they went out there everybody loved it I think some of the fact before we even came in some of the people that set up boost they're like man they're sweating dude just hot right he's like dude that was awesome I got a couple good leads other guy's like I sold three Pounders while we're out there people were out there engag they were building and and the people that came back are like I got to like try out the tools and build stuff and you know and all that stuff so so you'll do it again next year I think we're going to and we'll take what worked and we'll make that more and we'll take the stuff that uh that people were that interested in we'll cut that out we'll just do go bigger on the stuff that work which is that's that's adapting right have a plan plan the work so it's worth the investment to find something else and I think what we're going to do is Even build that up even more because that gives the attendees that can't get in the Expo floor something to do while we're in here right building the the Boost out for him yeah I love it I love it yeah I was actually in here putting my booth together and getting my team it all came in so uh we were all putting that together so I totally missed it but that's awesome she's literally just walking around she's walking around yeah yeah oh there's she has the microphone why do why do you look so angry leave us alone huh how did you even do that that's awesome oh I gotta tell you br you've done a good job this is this is really cool and I know that a little bit of it was kind of a dream right said hey I think I want to do a show here in Vegas and and and just be a little bit different right yeah yeah and you know when I when I first had the idea like I I have a lot of ideas so I spit them out so my wife just kind of like goes oh well yeah that's a good idea that's that's so then they were it was just I got one person in my office at a conference table to help me do it and kind of secretly I drove around and started talking to all the expo hall places and I finally found one that I thought would fit fencers yeah and something I created something that I felt I wanted as a fencer by way this this is great yesterday at the afternoon I went over and I watched the horse raining yeah I was a cowboy when I was younger yeah uh so I I did a lot of that horse stuff I went over there wow there's some powerful horses you see it at all 50 ft on the literally the practice Arena did you see the practice Arena outside oh on the other side outside then outside yes I was like holy C so then I found out that this hotel actually does the Team Roping for the NFR y uh so I was talking to a friend of mine he's like yeah I go down there every year so th this hotel is really good I I did run into one pit bus that's mad at me yeah uh but well there's two I've talked to both Oh you talked not just one okay so it was to the second one it was all little foggy so I don't remember if I didn't he thought he was joking you know that banter you do when you're joking the other guy I know the two you're talking about no thought it was a girl I love it I love it well this is good this is fun uh you guys are doing a great job and uh I'm I'm taking off tomorrow I trust that my team my team's going to be here and do it I've been on
The road for about a week so I'm ready to go home and recharge the batteries and uh a little time at home and hang out with you earned it you earned it it's been a long it's been good so I love it man thank you so much for putting this on and thanks thanks for giving me an opportunity to hop on here and and pick on you a little no man thanks for your support man you you I know you don't know it because I don't we don't talk as much as I'd like but you inspire me I I actually learn from our convers and not as big of a you I take those little bits and I'm I'm fighting it and I see it though I see it even in my guys I see that I I could I could communicate better with them so it reminds me every time I talk to you that I got to work on it and try harder that is so so my legacy that I would like to leave in the industry and I've only been in for a short time uh but but uh when I leave this earth I'd like to people say hey he taught us all a lot how to care about others yeah servant leadership is my my my biggest thing and I I want to be a servant leader my people know that I I'll take out the garbage I'll sweep the Halls I'll worked it right right right by I'll be the first one there last one leave if that's what I need to do uh but I also want want to share that that feeling with other business owners and and you and I we have talked a few times about about that and um I just that's my passion I guess I like to well I appreciate it keep beating it into me because I need that I got I gota hear I gotta hear stuff three four five times before I take little bits of it eventually I'll get the whole thing I love it I'll make it seem like it was my idea so I mean right right well everybody thought unhinged was my idea I finally I felt so guilty I was like listen Brad is way more talented way SM than I am and he put it all together he we just we just had the opportunity and we jumped out by the way season two is coming out we're we're starting to get worked on it we just picked up our two sponsors uh we'll be announcing them here pretty soon and we're working on a little bit of paperwork so this time uh right now my salesman carried the most of the load for it and it was a big load so I'm going to split it in half I'm GNA get two major sponsors and then I'll get a whole bunch of little people that just want to plug in well I've been telling everybody was my idea and you stole it so um and I guy got proof look it's on the stage look it's on the stage right there sus this is a way better conversation let's ab and we'll let him see his way see his way out poking in look all right are we G wrap this up we gonna wrap it up one more time I'm GNA pull up the QR code for you to scan to go to the Homeland party tonight oh yeah good idea you know just everybody's got that so I don't know if some phones you can click on that QR code but if not you got your phone with you right go to mon RVP I don't think that's the I don't even know what I but yeah they said just get registered so they kind of have an idea how many people are coming I'm sure they'll let you in just say you know Matt Warner no Brian no don't do that don't do that I've already been yelled at by by Jack tell just put it on put it on Matt's tab yeah no oh yeah yeah yeah yeah do all right very good you ready man all right that's it let's sign off it we'll see you guys later
Click any timestamp to jump to that moment



