5 Things You Should Post Every Week (That You're Not)

Hello.

All right, it is Wednesday. How are you? How are you doing, man? Good. We got Rob in the house. Rob the producer, as you're well known in our industry. Then that happened by an accident. Thank you, Dan Blanc, for that crap. It's in my phone as Rob the producer. Hey, Rob. I'm excited to introduce you because a lot of people they I feel like they should know who you are because you are behind the scenes on a lot of our industry stuff that's going on, right? Yeah. Yeah. Yeah. Yeah. It's it's great. And I prefer being behind the scenes because whenever it jacks up and I just get to do like this dip and you know, nobody even knows about it anymore. Camera comes on and you fade away, right? But not today. Not today, Rob. Not today. So, give us some uh g give everybody that's listening. Um tell them who you are. We call you Rob the producer because you help produce even a lot of our podcast and a lot of the content that's going out in our offense industry. Um give everybody a little insight about who you are. Sweet. So, uh I started all of this way back whenever I was in school. I wanted to do uh videos. because I wanted to do movies and then I got into wanting to do special effects and then I found out like I would end up being like dust guy in scene seven and I didn't want to be dust guy in scene seven. So I was like, okay, where can I switch and flip to still have, you know, like an influence over everything but not, you know, be totally in the background. And it got that led me to the editing part. And then Future happened and lived happened. Did 15 years in the military. Got out and then slowly got back into the editing uh and marketing world. And uh it started out with just volunteering at at Life Church. And then from live church, it went to getting paid at churches to knowing a friend of mine in Tulsa, Kyle Sullivan with Unleash the Champ Leadership Podcast. Started working on his stuff. Nathan DS lives five houses down from him. And that led to my first fence which led me to uh my fence life which brought me to the fence show where I met everybody else and uh fence industry podcast you um fence guy Friday. I work with Benji sometime uh you know do stuff with him a whole lot right now and it's it's a blast dude. It's a whole lot of fun. If you would have told me 10 years ago, you're gonna be working on fence podcasts the majority of your of your time, it would have been like, you're crazy. But it's it's probably the most fun work that I've ever done. Yeah, it's awesome. And you do and you do it well. So, a lot of this stuff people are seeing these shorts, this editing in the background videos and and uh even some of the intro work, all this stuff. You're you're you're doing a lot of this stuff that people are watching every day. So, um it's really cool to have you on here and we appreciate what you're doing because you're helping bring some of these podcasts to to the next level and I love doing it. Yeah. So, um we got you on this one because this is this is kind of a special episode to me. Um we're gonna be talking about the five things that we should be posting every week. I mean, I'm I'm if you know me, I'm probably even more aggressive. I'm probably the five things you should post every day, right? Yeah. Yeah. Yeah. Yeah. But at least every week, right? not every day or hour like I do, but but uh if you could do these five things um every week, you can start creating some organic um traction and start building your reputation in the industry. When I say the industry, I mean the online industry and the the search engines and things like that to get some Google um Google and and all the other search engines can start indexing you a little bit better and ranking because that's really what it comes down to. Am I right? Yeah. Yeah. Ranking and exposure. Yeah. And uh the more you can uh do some of these things, it helps drive traffic, creates a wheel, I believe, and it's been going back for years. There's a wheel. You're creating a wheel and everything's directing it towards in my stuff, my wheel gets into like a bunch of sprockets almost within the wheel because I do so many different ones that kind of go around, but in essence, it's all supposed to be steering people back to the same place. Yeah. And um and a lot of this content and when it gets into the Google pages and all this stuff, it's it's not driven off just uh you know, just your website. And um a lot of times, you know, this goes back to our old Yellow Pages day. You know,

You could have the the fanciest ad in the yellow pages, but if nobody ever flips to your page, it was irrelevant, right? So, all of this is to steer people to flip to your page. So, um this is a really cool episode. We're going to go over those five things and then add some bonus content um to the end of this with some of your input since you're the one doing a lot of the posting. I mean, you you probably have access to a lot of people's uh data and analytics that you understand what's what's working and what's not working. So, um, I want to kind of go over some of these things and get your opinion on this as well. And this is this is going to be stuff that I deal with, you know, on on my stuff and hopefully you'll have some some good input and some advice on on maybe tweaking even it for me. So, I'm hoping to get something out of this this episode as well. Absolutely. No problem. So, let's uh let's dive into it. Uh, you know, and when you're getting into content that you should be posting, number one, uh, behind I mean, this is I I I believe this behind the scene content is really valuable. You know, what are your what are your thoughts on that? So behind the-scenes content, it's it's actually part of probably your easiest content because you're there. You're constantly there. And it doesn't necessarily have to be just you. So if you're in the office all the time, do some office shots. But if you've got guys that are out in the field and doing and doing stuff, one of them h you know, somebody's got a phone and just make it a task like, you know, once a day send me a photo. Clean your lens first and then send me a photo. Um, and it's, you know, and not everything has to be picture perfect. Not everything has to be, you know, make it the right angle. Don't have everything, you know, like crazy. You're you're a business. You're you're not a a 14-year-old on on Snapchat, you know, but it's it makes you more relatable and it lets people see that it's more than just you. It's, you know, the people that are going to be going out doing that project. Show them those people so they know like, okay, it's it it is an actual business, not just some guy that's sitting in an office. Yep. And I like that because I mean what you said is show those people because I believe people buy people, you know, in in a way they're not just buying products or services. So if you can showcase your team, even job site progress, planning meetings, um funny mishaps, you know, um you know, within reason though obviously. Oh yeah. Yeah. Don't be afraid mess up at all. Don't be afraid of it. You don't want stuff taken out of context, right? Don't just fill it up. The thing is facts. Facts tell, stories sell. Tell the story. You know, if you're out doing doing a I refer a whole bunch to to fence stuff because that's what I work with the most. If you're doing, you know, if you're doing a fence for a backyard and they've got a small dog, don't just say, "Hey, built this fence for this lady like this woman has a small dog." That was the biggest concern about the fence that they had because other people that are looking at your content, they'll be like, "Oh, I have a small dog. What fence? What? Why was this chosen for that?" Where if you just would have posted this fence this long, this much customers, they don't care. Yep. Yeah. And um Yeah. And I think it's it's really important I think that that you do some of those unique photos and images and content because a lot of times people think I just got to go into Canva or go into uh Photoshop or or you know Adobe and I got to create these ads and that's what's going to people are going to be drawn to. But I think we're getting numb to those. We're getting you know so a photo you be I mean I think we we've proven this. If you're going to do a um some content even on one of your your posts, um if you attach a photo to it, it's got way bigger increased chance of somebody actually viewing it and you can see those almost from any, you know, any of the things that you're posting to. So, and maybe do a test, do a test and and do that same post, wait two weeks and do that post again with a photo and absolutely. Yeah. And do it yourself and and test it and see. And I think you'll find anything with a photo um is going to do a little bit better. And if it's an original photo and not just a a photo of an ad, that's going to be um even, you know, even better. And uh where, you know, we're going to kind of compare where you think this stuff should be posted, you know, what social media platforms. And I have a checklist of thought, you know, kind that I go off

Of where it should be posted. Yeah. If you have behind the scene content, where do you think because I mean all these social media platforms are different and and the reach is different, right? And who you're, you know, what you're trying to do with it is different. So whether it's LinkedIn, Facebook, Instagram, and and so on. So, if uh behind the scene content, where do you think a good place to post that once a week? We're talking just once a week to everybody that's listening. Facebook, Instagram, easy. Facebook and Instagram. Yeah. Yeah. And I I I kind of I got to tend to agree on that. And I think that we um if you're going to be posting those things, just my, you know, my personal opinion, don't just search out the big fence groups because I mean, we get, you know, I know we have some of these Facebook groups and we get slammed with people trying to promote their companies as if they're trying to get a customer. That's not a place to get customers because yeah, those are industry groups with other fence companies. Find your local um community groups. Uh you know, Facebook's amazing, but I think they, you know, they tend to not join the correct um groups on that. It's great to be able to chat and stuff with uh you know, with everybody, you know, in your industry and learn, you know, about manufacturers and suppliers and stuff. But yeah, um go and find your find your HOA groups, right? Find all search for all your local HOA groups and join those and start posting um and answering questions. Don't just post ads in they're going to kick you out. So that's, you know, my suggestion if you are going to use Facebook and you're trying, you know, if you're a fence company trying to get leads. Um, yeah. Great. Um, great though. I think we're kind of, you know, in line on that. Instagram. I suffer with Instagram. So I, uh, I got to work on my Instagram myself. Well, and an easy cheat to start out with with Instagram is just link it to your Facebook. So whatever you post on Facebook automatically kicks right over because at least you're posting something there. And don't be afraid of like, oh, this looks like, you know, my stuff looks like 500 of the other things. That's perfectly fine because you follow your industry and everyone else that's in your industry. Your customers don't. They don't know that that's the 500th photo of a vinyl fence that's been posted that day. They're just looking for, I need somebody to do this. Who does it? And they're going to see that one or two times whenever they make the decision on who they're going to buy from. Yeah. So, um, we're we're talking about things they can do once a week. How often do you think somebody should be posting behind the scenes photos from behind the scenes? One to two at least. One to two a week. So, one would be like a minimum. Two two. One a minimum, two is, you know, you'll find your rhythm. And, you know, all of these should be at least once. And you get to some people, I know some companies that post three times a week. I know some people that post 15 to 20 times a week. Yeah. And there's a different approach for each one. One is more direct. This is exactly what I want. This is what is exactly who I'm trying to get to. Whenever it's it's not like back in the day whenever we were first starting social media and everybody saw everything from everyone's feed. You YouTube, Google, Facebook in all those they're picking, okay, this is what they wrote. This is who I'm going to give it to. This is what they wrote. This is who I'm going to give it to. So, you may see your 20 posts, but I guarantee you they're probably only seeing 10% of what you're posting, actually. I agree. So, don't be afraid to post. So, um, great. Yeah. Great. Great. Um, so, second one would be customer education or tips. Customer education and tips are gigantic. The reason why I love customer education and tips is I've always felt the more you freely give away, the more questions and the more work you're going to get. Because when you give that stuff freely away, people realize I don't have time to do all this crap. I need you know you know you if the person that is already the DIYer, hey, you helped them out. So if something happens later and it's above their pay grade, they're going to come to you. But 90% of the time, customer education is the best thing in the whole wide world you could ever do. Yeah, I agree. You know, especially put in like if you have a list of FAQs. Yeah. Just read off an FAQ. Now, don't it's a frequently asked question, not a frequently asked chapter, keep that response, you know,

Down to two or three lines and give them just what they need to know. Yep. I agree. I mean, it builds trust. It shows expertise. Um, and it and I mean some people question on whether they want this or not, but it uh it creates uh, you know, an audience of smarter buyers, right? So, we got to be careful as well when you're doing that. You don't I'm affirm I'm a firm. You got to be careful um, you know, you don't overeducate the customer to the point where you um, you know, even when we train our sales people, we say, "Hey, you know what? I I get that you wanna, you know, you want to you want to prove to everybody how smart you are in fencing and gates and access controls, but you know, uh don't forget to sell the fence or the gate while you're out there educating this customer. They called you because they wanted a fence, not because they wanted to learn how to build fence. Just remember that you're going out there. But, um it does create um if you create these things, it's it's fresh content. And if you had a blog on your um website, I'm a big fan of those. If you have a blog, keep uh you know, it's it keeps your website fresh and it's constant new new updates because um you know when the the algorithms and when the search engines are crawling your websites and uh I mean this changes all the time. Nobody knows the exact system or the rules of how they do it. But if uh you know if they keep crawling your site and nothing changes, uh they may set a timer to say, "Okay, now I'm going to go back in two days." Now they go back in two days and nothing's changed. Okay, we'll go back in three. And if you if they keep not seeing changes, they could be only crawling your site once a week. Who knows, right? But the reason some of this other stuff um pops up so much on the search engines is because like Facebook and some of these social medias because it's changing so often, right? So, you can keep adding stuff like content to your website through blogs and stuff. It really does help um with your um search engines and stuff like that and on top of your blogs for your website. Never forget your Google business listing. Yep. Add that stuff to your Google business listing. And then and it's something that is barely thought of with a bunch of people. And some people are like, "What the crap's a Google business listing?" Just look it up real quick. Make sure you know if you own a business, most likely you're on there, but a lot of people that are on there don't know that they can post straight to that. Yeah. Post to it because that, you know, you're literally giving Google ex the exact drug that they want. And so, you know, how can that not help your help help you and your team out? Yeah. Yeah, I mean, and it's as simple as I mean, you can start asking questions. You can ask questions and stuff uh and and stuff that you want the customers to ask. You know, hey, Bon White, while you're out there installing on a gate, don't forget to ask your installer. Of course, you're already going to have your answers to this stuff. And uh you're already going to have your answer to this stuff saying, um, hey, you know, make sure they follow the TGM500 gate safety standards and here's why it matters and stuff like this and create uh, you know, create content and dialogue on that and you'll get feedback and get the stuff going. So, um, that's yeah, I agree. That's really cool. Um on that and we're going to get into even some of the social media platforms and some of the other ones of where we would post, right? So um employee and team spotlights. These are really cool, right? Because Oh yeah, dude. those that's where you it's not even it's not just a highlight of your company. You get to show off your people and you get to show off the skills because a lot of people think like, oh, you know, whenever it it just happens and there's somebody in the, you know, they don't know the 20 people that are in the background that are making all the things that that your company does happen. And it's an easy, again, it's just like behind the scenes. It's an easy way to spotlight or it's an easy way to show more about your business, but it I see it as a as a double thing of that's a time I get to celebrate somebody also. that's doing awesome on my team. Yeah. And you can h it's it's, you know, culture is a big deal now in our industries and stuff, too. So, it's a it's a chance for you to highlight the company culture, you know, boost morale, uh, show the customers, the people behind the scenes, and and you can show them that you're a real company. You're

Not just a a lead generation company, you know, and uh yeah, so that's really cool. And you can post, it's really as simple as this. I mean, you can take a picture. Again, pictures are big. You can say, "Hey, meet me one, you know, he's been making fences straight. come up with something and use uh use some uh platforms that'll help you, you know, create this stuff if you want. What you're going to say, you know, he's once installed 200 feet of vinyl fence in a windstorm uh you know, without losing his hat. Things like this, you come up with funny things like that and it makes it uh it makes it real and it's real content. You're not just uh copying and don't copy and paste the same stuff over and over. No, not over and over. I did I went for a year and a half I would find if you scroll hard enough back through my Facebook for about a year year and a half I would find one thing that was in my photo and I would just give this random butt fact about that one thing like it would be about like rust or I did a worship photo and it was about microphones or I did a you know a photo of a stage and it was about LEDs and one of my friends literally told me he was like he was like it wasn't that your photos aren't awesome like they're good I liked it just because I knew every time you posted something, I was going to find some weird crazy fact that I had never known before. And that's literally why I did it. It was I was just trying to give a different perspective on stuff. Yeah. And you get to know your Yeah. It's a good chance to get to know your employees, too, because if you're going to highlight or spotlight one of them, um it's, you know, that's literally a chance to sit down and say, "Hey, you know what? I'd like to spotlight you this month or this week um on some of our social medias." Ask them if it's okay because some people don't like it, right? Um, you know, that's okay. And by the way, uh, you know, tell me a funny story about yourself. Ask them a few questions and you get to know them and you never know, maybe it's going to help you, uh, get closer to your employees. At the same time, this content just builds up, man. If you keep doing these things over a period of year, you have now established yourself. Um, you can make yourself even look larger than you are, right? and larger than a large company that's just posting generic and hired some outsourced some company to do all the stuff for you and doesn't have that doesn't have any contact with your employees where would you post those the the employees that would be so spotlights would be Facebook and I believe if it's if you're doing just still it would be uh Facebook you're probably a blog and um I would throw it on Instagram also so much of everything is automatically going to be a Facebook thing I wouldn't shy away from posting a spotlight if it's really short. Even on YouTube, a lot of people don't know on YouTube you can post just still photos. Yeah. And it's just like an, you know, it's just like a quick fast update. You're literally just inserting inserting yourself in the feed in a different way. Interesting. So, you still need audio on that. You come up with a a song or something and you just have a photo with maybe the quotes on on the photo or something. Complete still photo. It doesn't need a song or nothing at all. Yeah. It's it's really cool. That's really cool. Yeah. Um yeah, I mean I'm I'm a big fan of those things and even I got to start doing those more. Um you know, as we get busier and busier and we start disconnecting almost from sometimes the installers and the crews, it's a good chance to, you know, to do that. So um before and after photos, we're getting to number four, man. We're going through these things pretty quick. I mean, it's pretty simple. Everybody listening in the car is Yeah, it doesn't take before and after. The things I love about the before and after is it a it 10,00% gets to show off your guys talent. Um, and everything that y'all are doing the but that's really where the story is. You know, people that that's what I try to push every single time whenever you're doing if you're doing a Facebook ad or if you're talking, you know, to a customer. It's the story that sells your product and that's the biggest chance you get to have in a before and after. Before and afters are totally amazing, especially the more disastrous it starts out and you know, the amazing that you get to make it at the end. Yeah. Yeah. And it's really cool. Um and you know, and and I think that what's important

Too, I'm going to pull this thing up because the reason I I put this on there is because if you're going to do before and afters, don't just post a simple basic, you know, before and after right before and right after on it. um you know tell a story. Don't just do a before and after. Tell a story. Explain the challenges of of what that was or dealing with the client or the goal or what you know what you did and make sometimes you can you you know you just see a before and after and you're thinking aesthetically why you know that doesn't look that you know it doesn't look that great or doesn't look that different. Explain hey you know this was really cool. Notice in the first picture there was a tree there or there was this or there was that and uh we had to deal with this. I mean in order to get this keep this fence level if you see the bottom we had to add another uh rail. I mean, whatever it happens to be. So, tell a story and that content is going to be way more valuable than just posting a again, you know, I hate that when people do that. Just post a picture, right? And put a picture and put some content because that's going to help drive uh, you know, the the content, you know, drive traffic to your content. Yeah. And um, you know, and then the final one though is uh, we were kind of talking about you were mentioning perspective earlier, personal or uh, founder perspectives. So, you tell me your founder perspective first and then I'm going to piggy back off of you because I like your thought process. Yeah. Um, well, I I think, you know, authenticity builds connection and it does if you can if you can show um, you know, and people love hearing from the owners. They love hearing from the perspective of either the founders or even a personal perspective from one of the people in the field, things like that. And you know what you what you know how you do. You be like, "Hey, 10 years ago, literally something as simple as saying, 10 years ago, I installed my first fence, right? I borrowed an augur and I had zero clue what I was doing. And of course, it's, you know, that's a really cool perspective to come from a founder when they when they now see, okay, you've got 15 trucks or you've got five trucks or, you know what I mean? And now, and here you are telling the story about how, you know, when you first started, you had a pair of post hole, you know, post hole diggers and a wheelbarrow you bought from Home Depot and everybody was calling you one truck chuck and trunk slammers and they were suppliers didn't want to sell to you. Everybody was, you know what I mean? It were you do. So, I did that 100% on purpose because the first thing you asked me was tell me a little bit about yourself. Y nobody knows unless I work with you 100 unless I work with you straight. Nobody knows that story. So, whenever I threw that at you, what do you think of the perspective? You told a story of starting with nothing and look what we have now. That's the thing that that I I can't tell people enough about this how how huge of an impact the story has. And never be afraid to try new things and realize that if you if you plan a post, you plan a video and it gets four views, that's fine. Because I've planned stuff out for a month, gotten 10 views, and then this is my this is my selfie stick story. My buddy Kyle was standing at standing at the back of uh was standing at the back of the stage area uh by the tech booth in between the tech booth and the 50 feet to the stage he had this idea hit his head. So when halfway through he gets up on stage he looks out and this is like a youth group. He looks out in the youth group and he's like does anybody have a selfie stick? So like you know 500 swords come stabbing up at him. He grabs one of them. Well, a new campus was opening and he put his phone on the stick and he's like, "Hey, we just want to welcome this new campus in Witchaw, Kansas." Blah blah blah blah blah. Hey everyone. And then he turns around and there's a sea of students behind him and you know, they all go nuts and they all welcome them and everything. That that video, he came up with it in 15 seconds in his head and it's one of his most liked videos that he's ever posted in his life. Yeah. And he literally thought of it like that. So don't be afraid of, well, my one video got five views, so I'm totally terrible at this. No, it was just that's how the algorithm monster treats people. My fiance Alexis, she has a uh she has a channel out uh Alexis Unscripted. And what's funny is the best videos that are on her page are

Speedruns of me building Legos. Yeah. has nothing to do. But those videos of of me putting together Legos, they help generate the views for everything else. So, don't be afraid to make weird videos, off-the-wall videos that still stay within your branding because if it catches the attention, they'll go to your page, try to see what the next one is, and you may have yourself a client. Yep. Yeah. And uh I mean, I've done this before. I mean, you do a video in your car on the way to work, uh, all shaking, holding it up on your steering wheel, and you get 10,000 views, completely unedited, and then you go back and you you do a video and you spend four hours editing it, trying to make it look as professional as can be, and like 16 people watch it. Yes. So, it doesn't you were five of the people in your office, the more the more time you spend on the video, editing it and making it look perfect doesn't mean the more views you're going to get. So, No. No. and and it and it could be your best and it could be your worst and that's perfectly fine because that's how that's how all of this happens. At least you're doing it. Get out and do it because if you never start doing it, no one's ever going to know who you are. Imagine a year later. I mean, once a week, you realize if you did it once a week, um, that's 52 videos in a year, right? So, if you're doing this two, three times a week, I mean, you know, you it doesn't take long before you've got in a year 200 videos in there all just kind of running around crawling through search engines and and and you know, and and and don't you know, some some of them don't Tik Tok doesn't penalize you, I don't think, for uploading the same video with different uh titles and things like this. Some do and you know, yeah, that kind of that kind of changes some of it. Yeah. Hey, Craig, what's up, man? There's one of your guys right there. Yeah, Guy Friday in the house. I absolutely love what he does. Yeah, it's cool, man. He's I mean, what he's done with that thing in such a short period of time is amazing. I love watching um what you know, what he's done with that fence guy Friday. And I think that was uh uh something Joe Everest was doing earlier on and then he he kind of reached out to him and said, "Hey, do you mind if I do the Fence Guy Friday?" And he started doing Fence Guy Friday and uh it was really cool, man. I I I love seeing how how professional that is, too, and how well he's how well he's done. It's awesome. And you know, it almost started out by uh FAQs. You wanted to make a frequently asked question page and then it Yeah. And then it followed the rest of your story. It exploded. You never know where this stuff is going to go. And you know, I we had said before that, you know, I was telling my background. I was in the military for 15 years and I got out because I was tired of, you know, for me it was a perfect time to get out. My son was young. He was little. I was tired of missing everything that he's done. And doing this job, I never thought it would explode to what it is. But it's also provided me the access to I've never missed a single thing that he's ever done. Any any game, any any important school stuff like I've been able to be to be a part of and do that stuff. And if it wasn't for, you know, if it wasn't for businesses like yours, Craig's, Nathan's, uh, Kyle's, Alex's, it wasn't for those kind of businesses, I wouldn't be doing what I'm doing. So, I appreciate y'all. And there was there was uh Zach from Blackline right there saying uh he needs some intros. Look at that right there. He does. He does, dude. I'll text I'll text him right now. He's got um carousel. What is it? Carousel. Um let's get it in. Let's put it in here. Type it in what it is. Mama's carousel or Mama casserole. Mama's casserole. Mama's casserole. Yeah. Yeah. Yeah. So, that's kind of cool that he's got going on there. I'm thinking that's what he needs his intros for. Yeah. Pro. Yeah. Yep. Yep. Yep. Yeah. But hey, let's mama's casserole. There it is. So, uh let's talk a little bit about the social media platforms though and go through those kind of real quick and then I'm going to pull up a a cheat sheet kind of thing that I have and I want to get your opinion on that and people can people can download, screenshot, whatever they're going to do. If they need a copy of this cheat sheet, let me know. Um, let's start with Facebook first off. And this is different for different industries and um and for different trades, right? Yeah. It's it's going to change and

Adjust to everything. If you do credit building fences or you own, you know, like a food truck, it's it's all going to be a little bit different, but this is kind of just, you know, a basic start here and then find where your niche leads you. Yep. And local pages. Remember I was saying earlier, don't don't just go on the uh you know, if you're trying to get local business, if you're not a uh if you're not a national company that's working all over the all over the country, then focus your time and energy inside these uh local pages. Local pages always and Facebook you can you can do video, you can do Facebook is the most versatile in the fact that you don't need a photo. You can just post you know what's going on. You can post still photos, you can post videos, you can do long format, short format, vertical, wide, you know, that's your most that's the one you have the most play with. Yeah. Yep. So, Facebook I I mean, I think I I spent most of my time in Facebook as well. Um and it's getting, you know, sometimes you get stressed out over it gets a little saturated and stuff going back and forth through there and um but like I said, don't focus so much in the um industry groups and go more for your local I don't want to lose everybody from the groups. Go for your local area. And for me from from what I've noticed is uh Facebook right now is generally 40 year olds and up. Yep. Yep. And the younger generations over in Instagram and um honestly I think you know I think in our industry we're always one social media platform behind. So you know when everybody uh went to Facebook we were still on MySpace and then yeah you know when uh right and then when everybody leaves Facebook you know when everybody leaves LinkedIn what'll happen is we'll all move over to LinkedIn. Yeah. Yeah. That's just what's gonna happen, right? Something new is going to pop up, but we won't go with them. We're just going to go to LinkedIn. So, dang it. I just figured it out. That's the secret. Okay. If you ever want to know where we're going to be, look at what Look what we're doing really good at. No one else is there. Then we'll take it over. Right. Yeah. Instagram's great for photos and videos. Um, demographic again is it's it's going to be uh 20s. It's going to be 20s and up. Um, a lot of influencers, you know, sit on Instagram. They also sit on Tik Tok. Uh, you're more con you're more restricted in what you can do format-wise for videos. Um, but the biggest thing for Instagram is take advantage of your reels. Reals. Reals. Reels. Reels are are gigantic for Instagram. Yep. And you know who does really well um on Instagram? Obviously Dan Wheeler. Uh the fence industry uh is it fence industry only podcast or fence? Fence industry podcast. Fence industry podcast. He does really well on Instagram. He's got a He does awesome. He he was the He's the king of of the lives for that. Yeah. Yeah. So there's a different audience on each one. So definitely I think you gota I mean but this all takes time to sit here. But you can post in these things once a week. And if you start now, we you may not notice a difference right away. Just do it, you know, at home instead, you know, turn off your TV for 30 minutes that, you know, you know, you go home and sit and watch TV for four hours. I think you could spend 30 minutes of it on social media and do your posts, right? Yeah. An hour of it. So, uh, Instagram something we could all do a little bit better, I think, especially in our age group. So, get over there because it's the the businesses out there and a lot of the homeowners and stuff are on there looking at at photos and and finding businesses from there. But, I think they're finding it right now. those homeowners are in Facebook finding me more likely than Instagram. But yeah, for me anyway. But yeah, so um LinkedIn, what are your thoughts on LinkedIn? LinkedIn, uh LinkedIn for me, from what I've done, LinkedIn is like the business end heavy. Um it's the the business and the professionals is where is where LinkedIn sits at. But it's not something to ever overlook because as a business, you know, posting stuff in there, another business may need something. And because they're in LinkedIn, you know, talking about updating their stuff and making links in their stuff, if they find yours, you know, that could be the one chance where Chipotle finds your fence company. Yep. You know, and they need it, you know, then they need fence stuff out here for these nine

Franchises. So, each one, even if it's not super relevant to you, still always posting it. You never know chance. You can create groups, pages, everything in LinkedIn just the same. You can stream to it like you're streaming to everything else. This right here is streaming to LinkedIn right now. Yeah. So, you can stream to it the same as you you do everywhere else. It's easier to stream to probably than Instagram. Instagram's a pain to stream to. Oh, yeah. Because they're freaking Yeah. But but um LinkedIn's great. You ever notice though on LinkedIn it's like people are just more um restrained. I And I don't I don't understand. It's it's weird though, isn't it? Because why aren't they posting the same memes over there? It's almost like they're afraid to, isn't it? It's the adult version of social media. It's like we feel like our parents are over on LinkedIn and we It's like we'll post the most uh you know we'll we got battles going on in Facebook and then on LinkedIn it's like nobody LinkedIn LinkedIn is church, bro. You can't do that in LinkedIn. Yeah. On Facebook like people and tagging them and stuff. On LinkedIn it's just like we don't even want to like post a a meme that's funny, right? And it's it's hilarious that they accidentally got that reputation, but it's a reputation that works and keeps it going and flowing. Yeah. And some people some people feel more comfortable over there. So, don't be afraid of it. I don't think you're going to get as much on the homeowners, but if you're going for the commercial um stuff, that's where a lot of your uh general contractors and maybe some of your businessto business stuff uh is going to come from. You can get a lot of business out of LinkedIn. It depends on your market. You may not be getting a lot of residential unless it happens to be a homeowner that needs or I mean a business owner needs residential, but uh it's definitely a place that you should be uh building up some content in. Don't again a year from now. What does it hurt? You post, you already made the post. Copy paste, post it in that one as well. Um here's a really big important one that I think people really really overlook. How many people out there don't have um a Google business profile? It's just baffling, isn't it? Yeah. Yeah, dude. It's insane. It's insane. And it's free. You pay for it at all. At all. You just like answer the questions. I know answering the questions is a pain, you know? And like Google asked me certain things I'm like Josh I don't want to answer it but you know it's free. It's free to use and you're literally feeding the monster and you know straight straight in and it's you know it I I got to a point where with some companies I was like set a timer on your phone you know every Tuesday at this time it says Google business. Yep. I whatever photo, I don't care. Just put something up. Quick blurb. Feed the monster. Yeah. And there's all kinds of stuff if you really get in there. And I think we should do another video. Um I did one a while back. I should pull it up. We're going to do another video on on Google business profile and how much you can really do in there. How you could take advantage of the services. Uh there's a whole bunch of features in that that uh people don't even realize and don't even utilize. And you could go in, like you said, you can go post to this thing without even logging in. Go post a picture yourself. And uh you know it's it's and people get all nervous about the reviews and you know I mean it is what it is. You just got to go in there and then you know I'm not a big fan of Yelp. I mean you'll I I don't know much about Yelp. You you probably have to uh you know that's something I'm not a big fan of some of those platforms that are just uh lead generation ones but uh yeah you know but uh Google My Business is a big one. So what would you post in there? Would you be what would be the main things you'd post in there? So uh for Google I would be I would do before and afters. I would do behind the scenes and uh quick tips. I'm talking like something that you literally, you know, if you want to do it on Canva, do it on Canva. Don't do a list. Super quick, have it in there super fast. It's really easy. Yeah. Okay. And then short form videos. I mean, we I kind of I I kind of talked about Tik Tok. Um I mean, I got like 30,000 followers on Tik Tok, you know, and it's you wouldn't you wouldn't think you would have that. YouTube's a little tougher. Tik Tok maybe it's easier to get uh you know views and things like that. Um what do you think between those two or I mean is there

Another one you think they people should be considering? So those those two are king and I absolutely love them if you play the game right. You you know you get to do the music and everything else with Tik Tok and that's what's going to make you score and do awesome and do great. Take that same video without that music go put it on YouTube. Yeah. And if and a lot of people, you know, they're they try to do the music part on YouTube and I'm like, "No, it's just going to get you flagged and you're going to be paying someone else the money that you should be getting." Always put both of them, you know, put that stuff up there and you you know, Tik Tok is more of the entertainment and you can sneak in knowledge where YouTube is knowledge and sneak in the entertainment. Okay? As long as you play the game right, they're both. And you know, think of who owns YouTube. Google does. So whenever you're posting at Google, what are you doing? You're feeding the monster. Yeah. And I like that you said music. Music's a big deal that people don't realize. And even I do this sometimes. I don't realize. And you you put even though you think, okay, I built this in Canva or one of the other things and that free music library with your pro account or whatever that music you you know, you have to almost connect your Canva account and other accounts or wherever you're getting it to the platforms are using it. Otherwise, they don't know you have permission to use that even though you do. So they can end up not playing your videos in other countries where they don't have permission and things like even in this country it hurts the the video probably of being shown um because nobody wants to get involved in any of that stuff. So yeah, music's a big deal and uh you know have any questions on that, drop them in the comments and Rob and I will hopefully try to answer some of that um on the music. So um here's a cheat sheet um that I Let me see if I get rid of that right there that I kind of use and came up with. And anybody wants to screenshot this or wants a copy, let me know. Um what are your thoughts? You know, I mean, this is basically where I mean, I think we were kind of in the same page as what you were saying. Behind the scenes, uh, the best platform stuff. Yep. Tips and education. This is a perfect spot to like if if anything else, start here. Yeah. Start here and then go from here. Find out what works. I mean, some things can be great on goo on Facebook at 9:00 am, but could be even better at 9:30 p.m. So, play with the times. Just the biggest thing is consistency and branding. If you stick to those two things in all of your postings, you're going to make it. Yep. And these are some of the notes that we had, but so we've kind of changed it and we've kind of like you see some of the notes we made where we decided we were going to talk about, hey, let's research this and and things on there. So maybe make one of these things to kind of like a weekly reminder, some checklists um that you want to check off and uh you know, and if if it just makes it makes it a lot easier than trying to remember, did I post one of these? Did I do that? Did I do this? Um anybody wants any of these things um let us know. Um again, drop in the comments and maybe we'll figure out how we can uh get this information out to people, you know, that we use. But I do want to do a shout out for um our show sponsor JC Guri, which uh has been a huge help on everything that we're doing here. So, they have their 75th year um they have their 75th year anniversary customer appreciation networking event that they're doing um October 1st in Las Vegas. So, anybody that wants to go to this thing, space will be limited, they say. Um networking start at 5:00 PM. They're going to have some um entertainment, some food, some beverages while it lasts. Uh if you can see this, screenshot this, scan that QR code and register. RSVP is going to be required, but I'm pretty sure if you know Mark and Mary, they're pretty nice. They'll probably let you in if you just show up, but it's going to be your fault if uh for some reason you can't get in and you didn't RSVP. I love Mark and Mary do they are some of the most awesome amazing people that are on this earth. They are. Yeah. And I think they do a lot for all of us. Yeah. Uh the podcast and stuff like that. So um it's really cool on that. And um also though um we've got um coming to Florida, so this is going to be pretty cool. So um go to fenceuniversity.com. You want to watch this. is going to be the July 24th,

25th, and 26th. The whole fence university team is going to be coming down there at EVU Fencing, and we're going to be doing some vinyl fence training along with um pretty extensive um amount of information that's going to be handed out on gate operators and access controls. Um so far, we've got some manufacturers involved. I know PPA's coming out. Um we've got um PPA, CMM's going to be coming down. It sounds like we've got this whole list of manufacturers just going to keep keep growing. So, you're going to have a lot of uh content um you know to information and stuff to get the information to learn and also the quick start class when it comes down to learning multimeters and safety devices and TGM500 standards. We're going to be going over that the checklist. So, um yeah. I mean, have you been to Florida? Dude, that's where I'm getting married at is in Florida in July. D we were just there for a cheer cheer championships about a month and a half ago. Oh, really? Yeah. Love it. It is so much better than Oklahoma. And then I look back and I'm like, crap, I'm in Oklahoma again. Yeah, we're excited about this. So, it's going to be Spanish and English. So, it's going to be really heavy on the Spanish side. So, it's a chance for us to connect to that side of the industry um that really doesn't feel as connected. So, um we're hoping that this will continue to grow down there in Florida. Um but um being also some of the training we're doing is um if you go to gigsafety.com right now, you can start checking out some of the checklists and the app and stuff that's coming out. So um what we're going to be doing this is is launching even the app here in the next week or so um where you're going to be able to do a gate safety checklist in the field to verify that you're doing and following some of the procedures to install the gate. We're trying to get some of this gate safety information out to the field, pushed to the people installing the gate and make a simple um simple simple procedure to make sure that we've got the fall protection uh gate, you know, enttrapment zones and safety devices hooked up and things like that. So um the TGM standards are growing pretty quick um in the industry. So we're excited to get this information out. Um the manual as well is available. So it's a quick 16 18 page manual. Someone wants to flip through little 6 by9 manual if you want to print it out. We're gonna have hard copies to give you guys as well. Um definitely if you come to the show, we'll have some of those um in in Las Vegas, but we'll also have them in Florida uh if you're going to be down there for that training to give you some of the manuals. Um but if you are coming in Las Vegas um to the fence show, scan this QR code and get registered for this. Um and this is going to be not just for uh gate installers. We're going to have a lot of people coming down, municipalities, uh facility managers, HOAs, risk assessment. We've talked to a couple insurance companies. um they want to learn more about this. Basically, public awareness. This is all about public awareness and uh getting the information out there about some of the um fall protections and things like that that they can do. So, scan this, RSVP your spot so we know how many people are there. Um they're going to be there for the show. I know we're going to get people at the show, so I know want to join in on this. But that's October 2nd between 1 and 3 um on the show floor in the um TGM500 gate safety training area. Um that's going to be set up. It's going to be grown even more than the gate safety summit area that we had last year. So, um we're kind of excited about um all of that. So, again, drop in the comments if you missed any of that stuff. Someone just said they wanted to get a PDF of our um checklist for the uh social media posting and things like that. So, um any last minute advice you have for people out there that uh just started? That's the biggest one. Just start. And whenever it gets to become too much, you know, there's people like me, you know, that can help you out with it. But, you know, just the biggest thing is start. Start now. Don't don't wait till tomorrow. Do your first post today and then see where it takes and leads you. Yep. I agree. Just get going. Not to sound like a shoe commercial or anything, but just do it. Just do it. Get out there. Start posting. Post today. Take the next 30 minutes and post today. And you know what? Post it and then tag uh tag Rob and me in it and we'll share it for you. Anybody that tags Rob and me in it, we'll sh Man, I

Shouldn't have said that. Tag Rob. Yeah. And mine's easy. Uh, I'm old enough. I got the there Rob Noble on everything, no matter where you're at. Yeah. So, so there you go. You guys post it. Tag Rob and I and, uh, we'll give you some feedback if we can, and we'll try to I'll like and follow it if you tag me in it. Yep. There you go. You got commitments from us, so we'll work on it. Everybody that's listening um, listening in and watching, we appreciate it. Um, today was a fun episode for me. Uh next week we've got um we we're gonna be talking about franchises and we're gonna have Superior Fence and Rails is going to be coming on. So um we're gonna be asking a lot of the questions that uh you know people want asked. So uh drop some of those in there as well if there's any questions you want us to ask on the franchise episode next week. So tune in next Wednesday 4:30 sharp uh on the same channel. Uh Rob, thank you again for coming on. Uh it was been a pleasure. I'm sure we'll be talking soon. Appreciate you, brother. Thanks again, man. See you later everybody.