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    <loc>https://fencepodcast.com/episodes/604bc8b1002840b589b68cb2f</loc>
    <video:video>
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      <video:title>Does Google Really Hate Me?</video:title>
      <video:description>In “Does Google Really Hate Me?”, Brian T. Frederiksen talks with Sam Nutello about what fence and gate contractors really need to know to win online in a rapidly changing search landscape. Sam explains how his fence-industry-only digital agency has grown over 10 years by combining web design, SEO, paid ads, content, and now AI optimization. He also shares the origin of his blunt-but-memorable message that “your website sucks,” which he says was never meant to shame contractors, but to push them toward clearer, more useful, and more deliberate digital marketing.

The conversation digs into how Google evaluates quality, why Google Business Profile has become more important than many websites, and how AI is changing the rules faster than most contractors realize. Sam predicts a future where websites become leaner “knowledge and action layers,” with agents handling tasks like quotes, bookings, and information retrieval. They also cover practical takeaways such as improving local listings, keeping NAP data consistent, posting fresh project photos, responding to reviews correctly, and understanding the risks of overreliance on tracking numbers or third-party platforms. It’s a forward-looking, highly practical episode for fence companies trying to stay visible, competitive, and secure online.</video:description>
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      <video:publication_date>2026-08-28T11:27:56.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/85af5532e0ab4621986bea984</loc>
    <video:video>
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      <video:title>5 Minutes on The Fence Podcast</video:title>
      <video:description>In this lively “5 Minutes on The Fence Podcast” episode, Brian T. Frederiksen turns the show into a fast-moving preview of what’s ahead for the fence industry’s biggest event. He reconnects with past Demo Days hosts and exhibitors, including Sean, Mary Cobb of JC Gury, Jameson from Titan Post Drivers, the DOO team, Alec and Ashton from Secure Line Marketing, Al from Fence Armor, Zach from Wood Defender, Karen from Easy Louver, Rowdy from NW Quick Pull, Rachel from My Salesman, and Brian Dixon from BD Loops. Across the conversation, the focus stays on practical business growth: new products, booth specials, education sessions, and the kind of networking that helps contractors build better companies.

The episode highlights several actionable takeaways for fence and gate contractors. JC Gury is offering show discounts, on-site sign ordering, and branded giveaways; Titan emphasizes maintenance and application fit for its gas, electric, and hydraulic post drivers; marketing guests stress the importance of video, SEO, Google Ads, and Facebook Ads; and software and workflow tools are presented as ways to remove roadblocks, improve communication, and speed up estimating and operations. With Demo Days returning to Florida and the Fence Show in Las Vegas growing fast, the episode captures the energy, collaboration, and innovation driving the industry forward.</video:description>
      <video:player_loc>https://www.youtube.com/embed/WE-h2AgEqWw</video:player_loc>
      <video:publication_date>2026-08-21T11:34:23.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/a392b1ecb9d64d17b6b9e5f99</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/OjxWqvFgjiM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The $10,000 Marketing Mistake</video:title>
      <video:description>In “The $10,000 Marketing Mistake,” Brian T. Frederiksen sits down with Charlie, founder of OneTap Connect, for a high-energy conversation about why so many fence companies lose deals before price is even discussed. Charlie argues that the real problem isn’t lead flow — it’s a lack of trust-building consistency across the sales process. From first contact to follow-up, he explains how contractors can standardize their message, eliminate a fragmented customer journey, and use digital profiles, QR codes, and tap-to-share tools to present their company with professionalism every time. His core message is simple: trust comes before price, and the first few seconds of a conversation can determine whether a prospect becomes a customer.

The episode also digs into marketing mistakes fence contractors make, including racing to the bottom on price, relying too heavily on ads, and failing to capture organic opportunities in person. Brian and Charlie compare old-school tactics like Yellow Pages with modern digital marketing, while warning against overreliance on AI-generated content that lacks real human connection. Charlie shares how organic networking, strong branding, reviews, testimonials, and a consistent trust ecosystem can convert more of the leads companies already have. It’s a practical, energetic discussion for owners and sales teams who want better conversions, stronger branding, and a smarter way to grow.</video:description>
      <video:player_loc>https://www.youtube.com/embed/OjxWqvFgjiM</video:player_loc>
      <video:publication_date>2026-08-14T11:40:38.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/6ca3350e6eae4650bc6d40f95</loc>
    <video:video>
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      <video:title>We had a choice to make</video:title>
      <video:description>In “We had a choice to make,” Brian T. Frederiksen drops in with a fast-moving, behind-the-scenes update on the upcoming Fence Show in Las Vegas and the decision to keep the event run by the industry, for the industry. Speaking with Veronica and the event team, he explains the turning point: rather than handing operations over to an outside management company, the show will lean on volunteers from across the fencing community to help run registration, doors, food and beverage, education rooms, the expo floor, the stage, and more. The goal is to preserve the unique energy and “vibe” that has made the show stand out while putting money, access, and opportunity back into the industry itself.

The episode also lays out the value for volunteers: hotel support while supplies last, Full Throttle access, educational classes, food and beverage perks, networking with contractors and suppliers, and a deeper look at the inner workings of the event. Veronica highlights how this year’s education program and logistics will be bigger than ever, with thousands of pages of materials and dozens of instructors to coordinate. For fence professionals, contractors, and small business owners, the message is clear—show up, contribute, and get far more out of the industry by investing your time and energy into it. Interested listeners are encouraged to apply at fenceshow.com/volunteer and join the team making the show happen.</video:description>
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      <video:publication_date>2026-08-08T22:38:19.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/19bd00a64df84d90b83e0752b</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/pFcpYes4sTw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Built to Last: Composite Fence Best Practices &amp; Common Failures</video:title>
      <video:description>In “Built to Last: Composite Fence Best Practices &amp; Common Failures,” The Fence Podcast dives deep into what separates a successful composite fence install from an expensive callback. Brian T. Frederiksen and co-host Sasha Founders Fence talk with Lisa from Greenwood Fence about how she got into the business, how Greenwood’s modular aluminum framing system works, and why composite is increasingly replacing wood for customers seeking a low-maintenance, long-lasting solution. Lisa explains that composite fencing combines wood fibers and recycled plastic, offering durability, color retention, and a 20-year warranty—while also emphasizing that the product is only as good as the install.

The conversation is especially valuable for contractors. Lisa outlines the most common mistakes installers make, including incorrect post spacing, missing insertion brackets, skipping the one-inch spacer, and failing to account for thermal expansion. She also highlights why composite requires more precision than wood and why Greenwood is shifting toward installer certification at Fence Show and future training sessions. The episode closes with practical business insights on quoting accurately, avoiding costly shipping mistakes, and helping customers choose between composite, vinyl, and other options based on budget and site conditions. A bonus segment on FWA Health adds a useful industry benefit for contractors and their families.</video:description>
      <video:player_loc>https://www.youtube.com/embed/pFcpYes4sTw</video:player_loc>
      <video:publication_date>2026-08-07T12:17:39.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/e582b267720e4fec80688e0bb</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/dxXx3k5hub0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Family living in abandoned hospital in Puerto Rico </video:title>
      <video:description>In the episode “Family living in abandoned hospital in Puerto Rico,” The Fence Podcast shifts beyond fencing business talk to spotlight a powerful on-the-ground outreach effort. The discussion follows a team of volunteers and missionaries from California as they deliver food and encouragement to families living inside an abandoned hospital in Puerto Rico. Through Spanish and English exchanges, the episode paints a vivid picture of residents who have endured years of hardship, including people who were born there and have lived in the building for decades after the facility was shut down and left vacant.

What makes the episode memorable is its human focus: a simple food distribution becomes a reminder of how basic needs, dignity, and community support intersect. The volunteers describe how they pass supplies through windows and across floors, meet residents where they are, and return month after month. For fence and gate contractors, the takeaway is a broader lesson in service mindset—showing up consistently, helping neighbors, and building trust in communities that need practical support. It’s a moving story of compassion, resilience, and the impact of steady outreach.</video:description>
      <video:player_loc>https://www.youtube.com/embed/dxXx3k5hub0</video:player_loc>
      <video:publication_date>2026-08-02T02:29:12.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/8652301fcded41619976de528</loc>
    <video:video>
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      <video:title>Dr. Brian is in the house.</video:title>
      <video:description>In “Dr. Brian is in the house,” Brian T. Frederiksen sits down for a lively, behind-the-scenes conversation about a first mission trip to Puerto Rico with REST and what it will take to bring real relief to people in pain. The discussion centers on the practical realities of the trip: pallets of donated dental supplies arriving on the island, the decision to begin with the most urgent need—extractions and basic cleanings—and the expectation that the team will spend four days treating people who may otherwise have nowhere to turn. The tone is both humorous and mission-driven, with lighthearted teasing about “Dr. Brian” pulling teeth and the chaos of uncertain logistics giving way to a clear focus on service.

The guest shares the nerves and excitement that come with launching a new outreach effort, especially when supplies are limited and demand may be high. Still, the message is grounded in action: start simple, meet the most immediate need, and trust the process as the team learns what the community needs most. For listeners, the episode offers a reminder that meaningful work often begins with basic tools, a willing team, and a commitment to showing up. It also invites the audience to get involved through REST’s mission work and future trips, making it a compelling listen for anyone inspired by service, teamwork, and hands-on impact.</video:description>
      <video:player_loc>https://www.youtube.com/embed/ZZ5MUbncW-Y</video:player_loc>
      <video:publication_date>2026-08-01T14:48:57.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/98f9697053ce42469bcd3bb0b</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/yMpMuE7S6js/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Great Salespeople are Exceptional Observers!</video:title>
      <video:description>In “Great Salespeople are Exceptional Observers!”, The Fence Podcast features Josh Clark of High Steel Fence, who shares how a strong sales career in fencing starts long before the quote is written. He explains how his background in vending, chemical plants, and construction shaped his approach to sales, but it was learning to observe people, ask the right questions, and understand a customer’s true pain point that made the biggest difference. Josh and Brian Frederiksen dig into why sales is a skill distinct from estimating or installation, and why the best reps don’t just measure jobs — they read body language, notice details about the property, and identify who is really making the decision.

The conversation also explores common mistakes newer fence salespeople make, including overexplaining, underpricing, and trying to “teach” the customer instead of solving the problem. Josh emphasizes that sales starts with reputation, punctuality, and brand trust, then succeeds through quiet listening, proper pricing, and knowing when to stop talking. He also previews his Full Throttle Education class at the Fence Show in Las Vegas, where he’ll teach attendees how to read their environment and adapt their approach to different types of customers. For fence contractors, salespeople, and owners alike, this episode offers practical advice on closing more jobs without giving away the farm.</video:description>
      <video:player_loc>https://www.youtube.com/embed/yMpMuE7S6js</video:player_loc>
      <video:publication_date>2026-07-31T11:14:11.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/c75bee5c92024012b91ec393c</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/KLSFLZ2Que4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>When social media stopped being optional for growth</video:title>
      <video:description>In “When social media stopped being optional for growth,” the discussion centers on the moment a fence business can no longer treat social media as a side project, but as a core growth tool. The guest reflects on starting with almost nothing beyond Facebook — no polished website, no Google presence, no reviews, and no real understanding of ads or platforms. What began as simple before-and-after posts evolved into a consistent habit of showing up online, learning what worked, and using social media to get in front of homeowners who might not need a fence today, but could become customers months or even years later.

The bigger takeaway is that growth requires bigger thinking. Social media may not scale a company forever on its own, but it can build brand awareness, create trust, and keep a contractor visible in a market where traditional advertising is losing reach. The episode offers a practical reminder for fence and gate business owners: start with what you know, post consistently, improve over time, and use every digital tool available to stay top-of-mind. In an industry where customers often research long before they buy, being visible online is no longer optional — it’s part of doing business.</video:description>
      <video:player_loc>https://www.youtube.com/embed/KLSFLZ2Que4</video:player_loc>
      <video:publication_date>2026-07-30T13:01:16.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/7a5e191e9b584c249f5ce0794</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/DhgLDntu5Iw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Colaboracion entre Rest Mission  la ciudad de Ponce en Puerto Rico. 🇵🇷 </video:title>
      <video:description>In this episode, “Colaboracion entre Rest Mission la ciudad de Ponce en Puerto Rico. 🇵🇷,” the conversation centers on how a shared vision between a community leader in Ponce and Jessie from Rest Mission grew into a meaningful partnership rooted in service, faith, and action. Their connection began with a visit to the municipal faith office, where they discovered a common passion for helping children and families in underserved neighborhoods. That spark led to hands-on work in the community, including a week-long effort to create a large tree mural for a local camp called “Tú eres una semilla,” a project that symbolized planting hope and investing in the next generation.

The discussion also highlights the real needs facing Ponce, especially the large number of elderly residents living alone and the importance of bringing accessible care to the community. Rest Mission’s upcoming visit promises doctors, dentists, and general medical support for local residents, creating a practical impact alongside the spiritual encouragement already taking place. The guest emphasizes that when a dream is God-given, resources and people come together at the right time, and she encourages mission teams to keep sowing seeds of service wherever they are called. For listeners, the takeaway is clear: collaboration, compassion, and consistent outreach can transform communities in lasting ways.</video:description>
      <video:player_loc>https://www.youtube.com/embed/DhgLDntu5Iw</video:player_loc>
      <video:publication_date>2026-07-28T18:00:57.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/30df85edc29847eab44434941</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/ltACIvCFeo0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>That&apos;s not an old truck #firetruck #fireman #restmission with guest Sasha Stojanov </video:title>
      <video:description>In “That’s not an old truck #firetruck #fireman #restmission with guest Sasha Stojanov,” The Fence Podcast takes listeners on-location in Puerto Rico, where Brian T. Frederiksen and Sasha Stojanov explore a historic fire station in Ponce while reflecting on a much bigger mission: service to the local community. As they walk through the old station and its traditional firehouse design, Sasha shares details about the building’s heritage and the antique firefighting setup, setting the stage for a deeper conversation about why he became involved with the Rest Mission project.

Sasha explains that his connection to Rest Mission began years earlier through volunteer and missionary work with Jesse, and that the organization was built around a simple but powerful idea: helping your neighbors first. Rather than focusing on distant causes, Rest Mission aims to meet real needs in American communities, including Puerto Rico, which Brian emphasizes is part of the broader neighborhood. The episode highlights the importance of donations, sponsorships, and hands-on involvement, while also pointing to the long-term impact of supporting education, medical care, and community restoration. The takeaway is clear: in both business and life, service matters most when it starts close to home.</video:description>
      <video:player_loc>https://www.youtube.com/embed/ltACIvCFeo0</video:player_loc>
      <video:publication_date>2026-07-28T17:34:44.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/c07402d7f291414d93e2b1710</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/bQzARrkhK4Y/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Crazy fruits and Veggies of Puerto Rico with guest Ghesi Stojanov </video:title>
      <video:description>In “Crazy fruits and Veggies of Puerto Rico with guest Ghesi Stojanov,” The Fence Podcast takes a playful detour from fence and gate talk into a colorful walking tour of a Puerto Rican grocery store, where the produce becomes a surprising window into local culture. Brian T. Frederiksen reacts in real time to unfamiliar ingredients, from yuca and calabaza to vividly colored bell peppers, pre-split bananas, and citrus that looks different from what he expects back home. With Ghesi Stojanov guiding the conversation, the episode blends humor, curiosity, and cultural appreciation as they explore how food grows and is used differently on the island.

Beyond the laughs, the episode underscores an important business takeaway for contractors and small business owners: stay curious, be open to new environments, and learn from the communities you serve. Ghesi also highlights her mission work and invites listeners to connect through Rest Mission, while Brian encourages viewers to reach out, follow along, and continue engaging with the broader fencing-industry community. It’s a light, memorable episode that reinforces the value of relationship-building, cultural awareness, and showing up with an open mind—qualities that translate far beyond the grocery aisle.</video:description>
      <video:player_loc>https://www.youtube.com/embed/bQzARrkhK4Y</video:player_loc>
      <video:publication_date>2026-07-28T14:20:20.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/be357ca4f7ca4afbb69f6ee52</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/XazQIWtXbqs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Walking and talking in Puerto Rico with ‎⁨@RestMission⁩  and guest  Ghesi Stojanov</video:title>
      <video:description>In “Walking and talking in Puerto Rico with ‎⁨@RestMission⁩ and guest Ghesi Stojanov,” Brian T. Frederiksen joins Jess and the Rest Mission team on the ground in Puerto Rico to see a major service project come to life. The conversation captures the energy of the first volunteer wave preparing for a larger mission trip, including the setup of a dental and medical clinic, the arrival of more than 50 volunteers, and the logistics behind getting equipment, supplies, and systems in place. Jess explains that this is just “phase one” of a much bigger vision for Rest Mission: expanding from dental care into full-time medical and optical support, while also developing after-school enrichment programs for local children.

Beyond the mission logistics, the episode highlights the community need driving the work. Jess shares sobering statistics about dropout rates, poverty, and cost-of-living challenges in Puerto Rico, while emphasizing the long-term opportunity to support families, improve health outcomes, and strengthen future workforce pipelines. Brian connects the dots for listeners in the fencing and small business world, underscoring how industry sponsorships — especially from Founders Fence — can directly fund meaningful change. It’s a motivating, behind-the-scenes look at how business leaders and tradespeople can serve beyond their day jobs and make a tangible impact where it’s needed most.</video:description>
      <video:player_loc>https://www.youtube.com/embed/XazQIWtXbqs</video:player_loc>
      <video:publication_date>2026-07-28T13:55:36.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/53294a99c6b34f9e9513e5b47</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/uYHGZRKq-eo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Walking and talking in Puerto Rico with @RestMission and guest  Ghesi Stojanov</video:title>
      <video:description>In “Walking and talking in Puerto Rico with @RestMission and guest Ghesi Stojanov,” Brian T. Frederiksen joins Jess on the ground in Puerto Rico for a candid look at REST Mission’s growing humanitarian work and what it takes to turn a vision into action. With volunteers already onsite and 56 more arriving soon, the conversation centers on a major dental and medical clinic set to launch, alongside the early stages of a larger multi-phase effort aimed at serving local communities in practical, lasting ways. Listeners get a behind-the-scenes view of the logistics, the donated medical and dental equipment, and the momentum building around the mission.

Beyond the clinic, the episode explores REST’s longer-term plan to expand into full-time medical and optical care, plus after-school enrichment programs for local children. Jess explains why those programs matter, pointing to high dropout rates, economic hardship, and the need for engaging, supportive spaces that help kids stay connected to school and imagine a wider future. The result is an inspiring conversation about service, community impact, and building systems that meet real needs — a story that will resonate with contractors, small-business owners, and anyone who values organization, leadership, and purpose-driven work.</video:description>
      <video:player_loc>https://www.youtube.com/embed/uYHGZRKq-eo</video:player_loc>
      <video:publication_date>2026-07-28T13:53:22.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejgo001bxnkz6cc110u8</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/ikNvrxqoXHQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Are Facebook Ads a Young Person&apos;s Game?</video:title>
      <video:description>In **“Are Facebook Ads a Young Person’s Game?”**, Brian T. Frederiksen, Sasha, and guest Ivon Valchuk of Fencelight Media break down why social media advertising is still one of the most powerful growth tools available to fence and gate contractors. Ivon, who started his agency as a teenager and now works with more than 30 fence companies across the U.S. and Canada, shares how he found his niche by combining creativity, blue-collar family roots, and real results for his first fence client. The conversation explores the difference between Meta ads and Google ads, why each platform serves a different purpose, and why fence companies should use both to create a strong, consistent presence in their local market.

The episode also tackles one of the industry’s biggest myths: that Facebook ads don’t work. Ivon explains that poor targeting, weak creative, and “commodity” ads are often the real problem—not the platform itself. He emphasizes that fence companies should post before-and-after projects, jobsite story posts, and local community updates even before spending money on ads. His key takeaway is simple: homeowners buy from people they know, like, and trust. For contractors still hesitant about social media, Ivon’s advice offers a clear path to building visibility, booking more estimates, and turning marketing into a real growth engine.</video:description>
      <video:player_loc>https://www.youtube.com/embed/ikNvrxqoXHQ</video:player_loc>
      <video:publication_date>2026-07-23T20:50:14.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejgk0019xnkzxig3d01y</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/4toy4qI_EnM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Pivoting The Gate Industry - With Lisa</video:title>
      <video:description>In “Pivoting The Gate Industry - With Lisa,” Brian T. Frederiksen sits down with Lisa from Autogate for a deep dive into vertical pivot gates and why they’re gaining attention in the fencing and access control world. Lisa shares her journey from growing up around Autogate to becoming its marketing lead, offering a behind-the-scenes look at how a family connection to the company evolved into a passion for the product and the industry. The conversation clears up common misconceptions, especially the fear that pivot gates are unsafe or “guillotine-like,” and explains how compression springs, balance, photo eyes, bump edges, and reversing features work together to make the systems reliable and safe.

The episode also covers practical benefits that make pivot gates a smart choice in the right applications: limited swing space, steep grades, snow-heavy climates, high-wind areas, and sites where preserving usable ground is critical, such as storage facilities and commercial properties. Lisa outlines installation basics, maintenance tips, repair considerations, and the importance of manufacturer training for field welding and balancing. For contractors and installers, the takeaway is clear: pivot gates are a custom, space-saving solution worth considering, and calling the manufacturer early can prevent mistakes, protect warranties, and ensure a smooth install.</video:description>
      <video:player_loc>https://www.youtube.com/embed/4toy4qI_EnM</video:player_loc>
      <video:publication_date>2026-07-22T12:14:42.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejgh0018xnkzxhhuhpge</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/SBTHJE_lM6A/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Brian and the Full Fence Show Exhibitor Roundup</video:title>
      <video:description>In “Brian and the Full Fence Show Exhibitor Roundup,” Brian T. Frederiksen brings together a practical, industry-focused conversation with Dalton from High Point Fencing and Mark from JC Gury, with Susan Worley helping steer the discussion around planning, production, and show logistics. The episode centers on a deceptively simple but critical topic: pre-construction meetings. Dalton explains how thoughtful pre-job coordination can prevent costly delays, while Mark connects those same principles to his decades of experience in landscaping, plumbing, and sign manufacturing, emphasizing that clear scopes, shared expectations, and internal production meetings are essential to profitability.

The conversation expands beyond jobsite planning into documentation, scheduling, and trade coordination. The guests discuss how assumptions, missing paperwork, and poor communication create project failures, especially when multiple trades are involved or when fencing is the last piece of a larger construction sequence. Susan also offers a behind-the-scenes look at how the Fence Show and Security Expo uses pre-construction-style meetings to coordinate with the property, vendors, and hotel teams — a process that has helped establish the event as an official annual fixture. The episode closes with a preview of Dalton’s Full Throttle Education sessions, designed to give contractors immediately usable tools for accountability, communication, and better project execution.</video:description>
      <video:player_loc>https://www.youtube.com/embed/SBTHJE_lM6A</video:player_loc>
      <video:publication_date>2026-07-22T04:47:20.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejgf0017xnkzkjjodg5j</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/LX6vHxSUCiQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Inside Full Throttle Education and Black Vinyl Fencing</video:title>
      <video:description>In “Inside Full Throttle Education and Black Vinyl Fencing,” Brian T. Frederiksen brings together Veronica, Zach Romero of Blackline HHP, and Sasha for a lively conversation about what it really takes to raise the bar on education in the fencing industry. The episode centers on the upcoming Full Throttle education program at the Fence Show, where Veronica explains how the curriculum was built from real-world installer, sales, and operations experience rather than recycled presentations or thin sales pitches. With tracks covering gate operators, customer sales training, bridging the gap between sales and operations, post-to-profits, and bidding commercial jobs, the goal is to give contractors practical tools they can use immediately — and then continue accessing through Fence University after the show.

Zach adds a manufacturer’s perspective, sharing the story behind Blackline HHP’s focus on black vinyl fencing, why the company doubled down on a once-controversial niche, and what contractors should know about evaluating vinyl quality. He breaks down wall thickness, virgin versus recycled material, extrusion methods, and why installation practices often matter more than the product itself. The episode also highlights the new instructor voting system and the value of investing in education, networking, and industry relationships — especially for teams looking to grow faster without wasting time on generic advice. For contractors seeking better systems, better installs, and a better return on training, this episode makes a strong case for going “full throttle.”</video:description>
      <video:player_loc>https://www.youtube.com/embed/LX6vHxSUCiQ</video:player_loc>
      <video:publication_date>2026-07-22T04:42:17.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejgd0016xnkzos3s1q53</loc>
    <video:video>
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      <video:title>A Lifetime in Fencing and What Comes Next</video:title>
      <video:description>In “A Lifetime in Fencing and What Comes Next,” Brian T. Frederiksen sits down with industry veteran Tony Thornton for a wide-ranging conversation about where the fencing business has been and where it’s headed. Thornton reflects on his journey from hands-on installer and salesperson to executive director, consultant, and industry mentor, explaining how his time with the American Fence Association shaped his perspective and opened the door to new opportunities. He also shares what it was like to step away from the spotlight, pivot into a corporate branch-management role, and now return to consulting with renewed focus on education, relationships, and helping contractors build stronger businesses.

The discussion dives deep into the evolution of the fencing trade: from handwritten quotes, carbon-copy forms, and old-school sales methods to today’s estimating software, faster quoting, and technology-driven workflows. Thornton and Frederiksen also explore the Canadian fencing market, standards development, cross-border shipping challenges, and the importance of brokers and distributor relationships. The episode closes with practical advice on hiring, leadership, and profitability, plus a preview of Thornton’s new mastermind-style venture, Fence Masters Group, designed to help contractors learn from peers, avoid costly mistakes, and improve their operations.</video:description>
      <video:player_loc>https://www.youtube.com/embed/S0V6DwIFHVs</video:player_loc>
      <video:publication_date>2026-07-22T04:23:51.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejgc0015xnkzqzo8sirc</loc>
    <video:video>
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      <video:title>Stop Sending Out Trucks That Aren&apos;t Making Money</video:title>
      <video:description>In “Stop Sending Out Trucks That Aren’t Making Money,” Brian T. Frederiksen sits down with Jeremiah to tackle one of the fencing industry’s hardest truths: busy crews do not automatically mean profitable crews. Jeremiah, now working with Secure Tech Fence Systems in San Jose, shares how commercial and public works contractors often lose margin through low-bid work, rising labor and fuel costs, poor production tracking, and hidden extras like submittals, CAD drawings, engineering revisions, and third-party inspections. The conversation makes a strong case for pricing based on real-world productivity, not outdated assumptions or the fear of losing work.

The discussion also drills into the systems that keep a company profitable. Jeremiah and Brian stress the need for better coordination, clear accountability, and pre-job checklists so crews show up with the right materials, drawings, and expectations. They talk through the common mistakes that lead to return trips, missed hardware, and wasted hours, then connect those mistakes to larger business problems like underpricing gates, failing to ramp down overhead, and pricing jobs just to keep trucks moving. Listeners will come away with practical reminders on how to improve crew performance, protect margins, and bid more confidently in commercial fencing.</video:description>
      <video:player_loc>https://www.youtube.com/embed/G5URMFsajzc</video:player_loc>
      <video:publication_date>2026-07-22T04:21:56.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejga0014xnkzfwduxsfv</loc>
    <video:video>
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      <video:title>Messy Books and What Is Actually Holding Fence Companies Back</video:title>
      <video:description>In “Messy Books and What Is Actually Holding Fence Companies Back,” Brian T. Frederiksen sits down with Michael of Purple Coaching and Consulting for a candid, practical conversation about what really keeps small fence businesses stuck. Michael explains how Purple Coaching grew into a recognizable brand by leaning hard into memorable identity, strategic positioning, and a clear division of strengths between him and his brother Robert. From there, the discussion turns to the real-world challenges fence contractors face: disorganized books, weak systems, and the lingering effects of the COVID boom that left many owners with unrealistic expectations about demand, pricing, and ease of sales.

The episode gets especially useful when Michael breaks down the common problems he sees in small businesses: messy accounting, poor decision-making, and owners who delay getting help until the pain becomes overwhelming. He makes the case for hiring a bookkeeper, building a creative marketing plan, and knowing when a company is or isn’t the right fit for coaching. The conversation also highlights why FWA’s education tracks matter, especially for operators, administrators, and leaders who need tactical help—not just motivation. Michael and Brian also touch on commercial bidding risks, the importance of security in the fence industry, and the opportunity for today’s contractors to shape the future of the trade through better standards, stronger leadership, and a willingness to serve customers well.</video:description>
      <video:player_loc>https://www.youtube.com/embed/NxKcV8Ycv6g</video:player_loc>
      <video:publication_date>2026-07-22T04:17:38.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejg70013xnkzrt0osojq</loc>
    <video:video>
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      <video:title>Gate Operators, Golden Nuggets and the Moat Around Your Business with Brooks</video:title>
      <video:description>In “Gate Operators, Golden Nuggets and the Moat Around Your Business with Brooks,” Brian T. Frederiksen reconnects with fan-favorite guest Brooks for a fast-moving conversation about gate operator education, technician confidence, and why the fencing industry needs more hands-on training. Brooks shares that he has shifted into inside sales and consulting after years in the field, but remains deeply involved in teaching through Fence University and the Full Throttle education series. He explains that the best technicians aren’t necessarily the smartest—they’re the ones with a strong foundation, discipline, and the ability to follow the manual, use the right tools, and stay safe on the job.

The discussion goes deep into real-world troubleshooting, from radio control programming and receiver issues to photo eye failures, chain brakes, and the ongoing tradeoff between plug-and-play convenience and true technical understanding. Brooks and Brian emphasize that education should not be passive; attendees need to hunt for the “golden nugget” in every class and apply it immediately in the field. The episode closes with practical advice for contractors: invest in training, equip your crews properly, and build your business moat through skill, safety, and profitability—not by trying to block competitors. For fence and gate contractors looking to grow, this episode is packed with sharp humor, technical insights, and actionable takeaways.</video:description>
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      <video:publication_date>2026-07-21T22:00:03.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejg50012xnkzbez9c12d</loc>
    <video:video>
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      <video:title>Sales Silence and Cash Flow</video:title>
      <video:description>In “Sales Silence and Cash Flow,” Brian T. Frederiksen sits down with Dusty and Robin of Blue Ribbon Fence for a practical, funny, and refreshingly real conversation about what it takes to grow a fence company without losing control of the business. Dusty shares how he went from detective to fence contractor, and how the company grew from a side hustle into a full-time operation built on persistence, relationships, and learning on the job. The discussion highlights why continuing education matters more than ever in today’s fencing industry: it helps contractors sharpen sales skills, raise professionalism, improve margins, and connect with a wider network of people who can help them solve problems faster.

A major theme of the episode is communication — both in sales and in business operations. Dusty explains how silence, listening, and reading customer behavior can build trust and improve close rates, while Robin emphasizes the financial side contractors often ignore until it becomes a crisis. She breaks down the importance of cash flow, balance sheets, compliant business structures, and understanding the difference between profit and actual money in the bank. Together, they make a strong case for live education over passive content, arguing that real-time conversation, experience-based teaching, and asking questions on the spot create the kind of learning that moves the needle for small fence businesses.</video:description>
      <video:player_loc>https://www.youtube.com/embed/4Ji4a8jW4ac</video:player_loc>
      <video:publication_date>2026-07-21T21:45:14.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejg30011xnkzxcujc31l</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/GH980mPwfSM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Stop Hiding from Your Books and Start Growing Your Fence Business</video:title>
      <video:description>In “Stop Hiding from Your Books and Start Growing Your Fence Business,” Brian T. Frederiksen and Sasha get real about one of the most stressful parts of running a fence company: bookkeeping, taxes, and opening the books before you feel “ready.” They normalize the fear many contractors feel when it comes to CPAs and financial records, emphasizing that messy books are not a sign of failure — they’re often a natural byproduct of building a business at full speed. Their advice is direct: don’t panic, don’t hide, and don’t wait until the problem becomes a crisis. Instead, start somewhere, gather your records, and let the right professionals help clean things up.

The conversation also stresses that no contractor should try to do everything alone. Whether through a CPA, bookkeeper, CRM system, business coach, or industry education, the goal is to understand your numbers well enough to make better decisions and avoid cash-flow surprises. Brian and Sasha tie that message to the upcoming Fence Show in Las Vegas, calling it a “full throttle” opportunity for fence and gate contractors to get free advice, connect with experts, and learn from top industry educators. The big takeaway: healthy businesses are not perfect businesses — they’re businesses that stay honest, keep learning, and act before hidden financial problems slow growth.</video:description>
      <video:player_loc>https://www.youtube.com/embed/GH980mPwfSM</video:player_loc>
      <video:publication_date>2026-07-21T21:30:15.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejg20010xnkz0jllep80</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/lbyVEejm2Uo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>30 Days on the Road and What Is Coming Next for FWA</video:title>
      <video:description>In “30 Days on the Road and What Is Coming Next for FWA,” Brian T. Frederiksen and the crew catch up after a whirlwind month of travel that took them from Demo Days in Florida to industry events, supplier visits, and community projects across the country. The conversation highlights how FWA is intentionally reshaping what fence-industry gatherings can look like: more outdoor experiences, more practical training, more family involvement, and a stronger focus on making education accessible to contractors of every size. Brian reflects on why South Point in Las Vegas became the home for the Fence Show—affordable rooms, truck-friendly parking, and a welcoming environment for the people who actually build fences.

The episode also previews what’s next: the 2026 Fence Show and Security Expo will feature “Full Throttle” education, a broader, more hands-on training experience designed to deliver real business value, not just classroom theory. Veronica joins to spotlight the Women of FWA retreat in Branson, Missouri, emphasizing networking, leadership, and a budget-friendly way to invest in the people who hold companies together. Across the episode, the message is clear: the fencing industry grows when it stops chasing only the biggest customers and instead supports small contractors, suppliers, families, and the next generation of trade professionals.</video:description>
      <video:player_loc>https://www.youtube.com/embed/lbyVEejm2Uo</video:player_loc>
      <video:publication_date>2026-07-21T21:15:07.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejg0000zxnkzfdsfo166</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/Dlil6xaMOmY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Live Tour of Demo Days Florida with Brian</video:title>
      <video:description>In “Live Tour of Demo Days Florida with Brian,” The Fence Podcast takes listeners on a fast-moving walk-through of one of the fencing industry’s most dynamic live events. Brian Frederiksen moves booth to booth across the demo arena, highlighting the energy, family atmosphere, and hands-on format that make Demo Days different from a typical trade show. Along the way, he spotlights the importance of industry education, live demonstrations, and the chance for contractors to see products in action before they buy. The episode captures the buzz of exhibitors setting up, attendees arriving, and the excitement of reconnecting with familiar faces from across the fence and gate world.

Listeners also get practical insight from a wide range of manufacturers and distributors, including gate automation, black vinyl, privacy slats, louver systems, solar fencing, fencing software and marketing, and heavy-duty access control hardware. Guests share what makes their products stand out, how they help installers work faster and smarter, and why innovation, durability, and simplicity matter in today’s market. For fence contractors and small business owners, the episode offers a clear takeaway: building relationships, attending live events, and seeing new tools firsthand can uncover better products, new supplier connections, and opportunities to grow your business.</video:description>
      <video:player_loc>https://www.youtube.com/embed/Dlil6xaMOmY</video:player_loc>
      <video:publication_date>2026-07-21T21:00:16.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejfx000yxnkzkyvh71cq</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/Pm3WNolkXa4/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Building a Fence Company with Systems and Networking</video:title>
      <video:description>In “Building a Fence Company with Systems and Networking,” Brian T. Frederiksen sits down with Nikki H. of Hage Fence and Pete of GCF Coast Fence for a wide-ranging conversation about what it really takes to grow in the fencing industry. Pete shares how his background in the military shaped his love for systems, SOPs, and process-driven operations, and how those habits helped him turn a one-man startup into a more scalable company in just two years. He explains how his business now runs through structured workflows, customer expectation calls, virtual assistants, and a growing emphasis on social media and follow-up systems that generate leads and keep jobs moving.

The episode also highlights the power of networking and community. Pete credits local relationships, industry events, and persistence for helping him level up faster than he could have alone, while Nikki shares Hage Fence’s journey from fixing rental-property fences to building a thriving operation with trucks on the road and a stronger internal structure. Together, they discuss the industry’s changing expectations, the need for training and innovation, and the importance of building businesses that serve both customers and families. Listeners will come away with practical ideas for better systems, smarter delegation, and how strategic networking can open doors for growth.</video:description>
      <video:player_loc>https://www.youtube.com/embed/Pm3WNolkXa4</video:player_loc>
      <video:publication_date>2026-07-21T20:45:27.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrybejfv000xxnkz9rph22z9</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/tT0faueEtTI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Women of FWA Hard Questions and the State of the Fence Industry</video:title>
      <video:description>The episode opens with Chris and Desiree of Angley Staining sharing how their Texas-based husband-and-wife business grew from necessity during COVID into a focused fence and staining company. Chris explains that a cancer diagnosis, military background, and job loss forced major life changes, while Desiree helped narrow the business into a niche built around high-end fence installs and pre-staining. They describe their progression from small, low-ticket stain jobs to a more established operation with larger average tickets, stronger branding, and a growing interest in training, better materials, and multi-location expansion. Desiree also highlights the role women can play in the industry through marketing, customer care, branding, and creativity, and both praise the Women of FWA community as a welcoming support network.

The conversation then shifts into a candid, sometimes tense discussion of industry organizations, podcasts, and show politics. Brian argues that the fence industry is too small to treat associations and events as zero-sum competition, emphasizing that multiple groups can coexist and that the real goal should be protecting small business ownership, education, and industry access. He says the Fence Workers Association exists to give contractors a voice and keep the industry open, while still supporting other shows and organizations like Fence Tech. The panel also discusses how social media and podcasting have become important tools for awareness, though commercialization and funding can influence messaging. Overall, the episode frames unity, transparency, and expanding participation as the most important priorities for the fence industry.</video:description>
      <video:player_loc>https://www.youtube.com/embed/tT0faueEtTI</video:player_loc>
      <video:publication_date>2026-07-21T20:30:21.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v3g0035shvcjooeqooq</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/w3qVYF38VZk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Make the Same Margin in Two Hours by Adding Stain</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and Sasha talk with Caleb Roth, widely known as the “king of stain,” about how fence contractors can add staining as a profitable, high-margin service. Caleb explains that good staining comes down to attention to detail, using the right product for the right surface, and understanding the difference between fences and decks. He emphasizes that fences are rougher and more forgiving because penetrating stain can soak in and level itself, while decks require more prep, more care, and less excess product to avoid a blotchy finish.

The conversation also covers common mistakes, such as staining wood that is too wet or using film-forming products that trap moisture and cause premature rot. Caleb outlines how penetrating oil-based stains protect wood, extend the life of fences, and create recurring revenue through maintenance plans. He also previews Staining University in Lebanon, Tennessee, describing it as a hands-on event for contractors to learn staining, restoration, business strategy, and networking. His key takeaway: contractors can often make the same profit on a fence project in just a couple of hours by adding stain.</video:description>
      <video:player_loc>https://www.youtube.com/embed/w3qVYF38VZk</video:player_loc>
      <video:publication_date>2026-07-21T20:15:33.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v3f002vshvcss2yrvrv</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/QjcTyXYs0sI/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Stop Chasing Leads and Fix Your Infrastructure</video:title>
      <video:description>In this New Year episode of The Fence Podcast, Brian Frederiksen opens 2026 by introducing Michaela, who is now managing and organizing the podcast’s social media and community workflow. The conversation highlights how quickly the brand has grown, the need to clean up old posts, reduce spam, and respond more efficiently across multiple groups and platforms. They also preview upcoming Fence Show events and the winter cruise, emphasizing that the team is focused on better structure, stronger communication, and a smoother member experience this year.

The main business discussion centers on Charlie’s belief that most companies do not have a sales problem — they have an infrastructure problem. He explains that revenue is often lost at the first point of contact when reps lack consistency, authority, or a clear process. Brian and Sasha connect that idea to fencing and broader trades, discussing how tools like OneTap Connect help standardize trust, create a stronger brand impression, and make sales easier across different personalities and teams. The episode closes with a hopeful outlook for 2026, a push for the industry to use its resources, and a reminder that strong systems, community, and adaptability will drive growth.</video:description>
      <video:player_loc>https://www.youtube.com/embed/QjcTyXYs0sI</video:player_loc>
      <video:publication_date>2026-07-21T20:00:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/1b1f957ac887408c8390659e4</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/DKcv2lY8gw0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Demo Days Florida Is Filling Up Fast with Susan K. Worley</video:title>
      <video:description>Brian T. Frederiksen and Susan K. Worley shared an upbeat update on Demo Days Florida, emphasizing how quickly the event is filling up and how it is being built specifically for fence and gate contractors. Susan reported 17 confirmed exhibitors so far, with more being added regularly, including names such as JC Gury, One Tap Connect, Orlando Hinge Company, Cat 5 Gates, NW Quickpull, Father and Son Fence Supply, Fence Armor, Mr. Fence Tools, Eagle Fence Distributors, Gregory Fence, and others. They highlighted that the event is designed as a true industry-focused expo rather than a generic trade show, with the same organizational style and energy people know from The Fence Show and Security Expo.

The conversation also spotlighted the family-friendly activities planned for the two-day event near Orlando, including fishing ponds stocked with bass and catfish, adult and kids trike racing, and hands-on demo arena experiences like building wood fences, assembling gate kits, installing chain link slats, and using post-pulling equipment. With the event scheduled for March 26–27, attendees can spend two days networking and then enjoy a long weekend in the Disney World area. They also noted that sponsorship opportunities for items like badges, lanyards, and tote bags are available and likely to go quickly.</video:description>
      <video:player_loc>https://www.youtube.com/embed/DKcv2lY8gw0</video:player_loc>
      <video:publication_date>2026-07-21T19:45:28.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v3h003bshvc0p45m7kr</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/7rlAwNZWu7I/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Are Lighter Temp Fence Panels Worth It</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and Sasha from Founders Fence discuss how the fence industry has evolved, especially around material choices and manufacturing standards. They compare older raw-steel fence products with today’s more common pre-galvanized, primed, and powder-coated options, explaining that improved coatings, better welding technology, and stricter manufacturing standards have made modern iron and chain link products more durable and more consistent. They also note that while raw-and-paint systems are largely outdated, pre-galvanized products are now the industry norm for many applications, including chain link posts and welded iron panels.

The conversation then shifts to temporary fence, where they focus on the rise of lighter 20-gauge panels versus the more traditional 16-gauge panels. Sasha argues that while lighter panels may lower upfront costs, they often sacrifice durability, weld quality, and reusability, which matters in the U.S. rental market where temp fence is typically reused multiple times. They also discuss how accessories like rings, stands, and weights have changed over time to improve transport and stability. The episode closes by previewing Demo Days in Florida, inviting listeners to attend and see fence products tested in person.</video:description>
      <video:player_loc>https://www.youtube.com/embed/7rlAwNZWu7I</video:player_loc>
      <video:publication_date>2026-07-21T19:30:13.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v3h0038shvcrryzzpjr</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/KnmQwWSYlDk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Meet the Vendors Coming to Demo Days Florida</video:title>
      <video:description>This episode spotlights several vendors preparing for Demo Days Florida, emphasizing hands-on product demos, industry training, and the strong community behind the event. Brian T. Frederiksen speaks with Brian from Slat Warehouse about their fence screening products, including tube slats, wing slats, and ridged slats, with a focus on durability, easy installation, and color options. The conversation also highlights plans for an interactive booth competition where attendees can install slats and see the products in action. Slat Warehouse’s role at Demo Days reinforces the event’s practical, contractor-focused format.

The episode also features Bam from Expert Professional Wood Care, who discusses the company’s refreshed branding, upgraded stain machine, and the upcoming Stain and Seal University in Lebanon, Tennessee. He emphasizes training that covers not just staining techniques but also business practices like estimating and profitability. Next, Kevin from Orlando Hinge Company explains his adjustable “Swan Hinge” designs for uphill gates and chain-link applications, showing how the products solve common slope and gate-alignment problems. Finally, Rowdy from NW Quickpull introduces a lighter, more affordable Quickpull Junior for driven posts while retaining the original model for concrete footings, underscoring Demo Days as a major East Coast showcase for innovative fence and gate tools.</video:description>
      <video:player_loc>https://www.youtube.com/embed/KnmQwWSYlDk</video:player_loc>
      <video:publication_date>2026-07-21T19:00:16.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v3g0036shvc359c7q9s</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/lJsQk10wbuw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Demo Days Florida Is Official</video:title>
      <video:description>Brian T. Frederiksen and Veronica used the episode to announce that The Fence Podcast is returning to live Wednesday programming while also celebrating Veronica’s first 30 days as executive director of the World Fence Federation. They discussed the progress made since she joined the team, including planning for future Fence Show events and expanding the organization’s reach beyond Las Vegas. Brian emphasized that Veronica’s organizing skills and industry connections have already helped streamline planning and keep projects moving in the right direction.

The main announcement was the launch of Demo Days Florida, an official new event set for Astatula, Florida, just outside Orlando. The event is designed as a hands-on, family-friendly industry gathering with demo arenas, exhibitor booths, truck display spots, fishing ponds, a splash pad, trike racing, entertainment, and plenty of space for kids and families. They highlighted that this is not meant to duplicate the Las Vegas Fence Show, but rather to complement it by focusing on real-world product demos and field conditions. Registration is open through fenceshow.com, with affordable admission and booth/sponsorship opportunities now available.</video:description>
      <video:player_loc>https://www.youtube.com/embed/lJsQk10wbuw</video:player_loc>
      <video:publication_date>2026-07-21T18:30:31.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v3f002wshvcy20lk4tf</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/duWqqUN0I98/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Post Show Recap and What Comes Next</video:title>
      <video:description>In this post-show recap, Brian T. Frederiksen and Sasha reflect on the energy and success of the recent fence show, especially the attention-grabbing Founders Fence booth. Sasha explains that the team designed and built a custom pop-up bar that became a major attraction on the expo floor, drawing steady crowds, conversations, and new contacts throughout the event. Both hosts emphasize how well the show brought together contractors, vendors, and attendees from across the United States, creating a lively, social atmosphere that felt bigger than a typical regional trade show.

They also highlight several standout moments, including the opening ceremony, the RC car races, the truck display outside, and the buzz around booths like JC Gury’s. Brian praises the event team for creating a packed, energetic environment, while Sasha credits the show and the community for the positive response. The episode then shifts toward what’s next: Sasha’s role with Founders Fence, his work with the World Fence Federation, and an upcoming overseas trip with Brian. The hosts close by previewing future segments covering demo days, the fence cruise, and more upcoming industry events.</video:description>
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      <video:publication_date>2026-07-21T14:45:00.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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      <video:title>Two Weeks Out from the Fence Show and the Exhibitor Floor Is Stacked</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and Billy spend most of the conversation building excitement for the Fence Show, which is only two weeks away. They discuss the packed exhibitor floor, the growing list of education sessions, and how attendees can use Fence Social and the Fence Industry Only Facebook group to ask questions, network, and compare tools and methods in real time. The hosts also highlight the practical value of the show for contractors, from meeting manufacturers to getting direct advice on products, training, and business decisions.

A series of exhibitors join the show to preview what they will bring to Las Vegas. Brian from BD Loops explains loop-testing, customer support, and a unique figure-eight loop solution for an unusual driveway application. Wood Defender shares its oil-based fence and deck stain lineup, talks profitability and staining education, and teases a return of the popular “bucket” costume. Concrete fence post maker posts pre-stressed concrete fencing products and bracketry, while Bad Dog Tools showcases specialty cutting and drilling products, including a new blade debuting at the show. Eagle Fence Distributing and CMM also preview their booths, expansion, and demo-day plans, reinforcing that the show will be a major hub for networking, demos, and new industry ideas.</video:description>
      <video:player_loc>https://www.youtube.com/embed/wzVUjRF4WsQ</video:player_loc>
      <video:publication_date>2026-07-21T14:30:13.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/79536de8a3604d4888fc14136</loc>
    <video:video>
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      <video:title>Everything Coming Up in the Fence Industry with Brian and Susan</video:title>
      <video:description>Brian T. Frederiksen and Susan use this episode to catch listeners up on major Fence Podcast and industry happenings, including Brian’s recent fence-tour stops in Southern California and the growing buzz around upcoming events. They emphasize that many contractors still don’t know about the Fence Show and Security Expo, and encourage listeners to use supplier pass codes, register through the site, and watch for women-of-FWA promotional access. They also note strong early interest in the Fence Cruise, including plans for better coordination, group messaging, and even a first-of-its-kind tabletop expo at sea.

Much of the episode focuses on the Fence Cruise itinerary: a Friday-to-Monday Carnival sailing from New Orleans to Cozumel, with a day in New Orleans, a day at sea for networking and training, a port day in Mexico with excursions, and another sea day before returning. They also preview the September 29–October 3 Fence Show in Las Vegas, highlighting a redesigned education format, supplier tours, the “how to bid commercial” course, an automatic gate class, sports netting training, and social events like the JC Guri anniversary party. The episode closes with excitement about future demos at CMM in South Bend and a reminder that these events are designed to help contractors build connections, learn, and grow together.</video:description>
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      <video:publication_date>2026-07-21T13:30:36.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v3f002sshvcypmivkaa</loc>
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      <video:title>Fence Show Exhibitor Roundup</video:title>
      <video:description>The episode is a fast-moving “Fence Show Exhibitor Roundup” featuring Brian T. Frederiksen and Billy chatting with multiple exhibitors about products, training, and what attendees can expect at the upcoming Fence Show in Las Vegas. The conversation kicks off with Harvest Pillar’s flexible concrete fence posts, which use pre-stressing technology to create a durable, lightweight alternative to wood and steel. Lockinox follows with gate hardware, closers, locks, and low-energy operators designed for weatherproof, modular, easy installation, while the hosts also tackle a listener question about chain link roof enclosures for an indoor practice facility.

The episode then moves through several other industry companies and topics: My Salesman’s AI-driven CRM and API integrations, Titan Post Drivers’ new higher-power model, Wood Defender’s fence staining products and training, Door King’s automated gate operators and installer workshops, David Aaron’s ornamental steel fence line, and Job Tracker’s CRM and automation tools for fence contractors. A recurring thread throughout the episode is the value of education, training, and collaboration in the fence and gate industry, with reminders about booth locations, show events, hotel blocks, and opportunities to connect with manufacturers and peers at the Fence Show.</video:description>
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      <video:publication_date>2026-07-21T13:00:25.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <loc>https://fencepodcast.com/episodes/cmrzq5v39002mshvc8g9zxq2q</loc>
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      <video:title>Gate Safety Standards and What Actually Makes the Fence Industry More Professional with Kevin Hohe</video:title>
      <video:description>In this episode, Brian T. Frederiksen speaks with Kevin Hohe, who shares his background running Complete Fence in Chicago and explains why he got involved in association leadership after years of criticizing the AFA from the outside. The conversation centers on whether the fence industry should rely on a single association or allow multiple groups to coexist. Kevin argues that competition and more organizations can help wake the industry up, expand engagement, and put pressure on associations to better serve small contractors.

A major thread of the discussion is gate safety and UL 325. Kevin says he is not ضد UL 325 as a safety concept, but against the way it has been rolled into law and enforced without enough contractor involvement. He describes concerns about copyrighted standards, uneven adoption in states like Nevada and Louisiana, and the risk of overregulation hurting small businesses. Brian and Kevin also discuss the Fence Workers Association’s role in offering practical benefits, training, and resources for smaller companies, including healthcare access and industry-specific tools. The episode ends with both agreeing that the industry needs more collaboration, more education, and a more responsible path toward professionalism than policy alone can provide.</video:description>
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      <video:publication_date>2026-07-21T12:00:37.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v38002kshvcmfwteg45</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/53B8riwYKhk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Find More Commercial Fence Jobs with Construction Notebook</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen speaks with Jordan from Construction Notebook about how fence and gate contractors can find and bid more commercial work. Jordan explains that Construction Notebook is an online plan room and digital project publication that helps contractors discover public and private projects, search by keywords like “fencing,” track bid dates, receive addenda alerts, and review bid results and bidder lists. He also outlines the company’s history, noting that Construction Notebook began in 1953 as a bulletin board for construction leads and evolved from printed plan-room books into a fully digital service in 2025.

The conversation focuses on practical ways smaller contractors can use the platform to expand. Jordan describes free trials, subscription options, project notifications, light takeoff tools, and how contractors can use the service to identify opportunities, monitor competition, and stay organized. Brian and Jordan also emphasize the importance of reading plans and specs carefully, understanding bid limits, and avoiding rushed or incomplete bids. The episode closes with an invitation for listeners to attend the Fence Show commercial bidding class, where Construction Notebook will be demonstrated in person.</video:description>
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      <video:publication_date>2026-07-21T10:30:14.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v38002hshvc8b05tec6</loc>
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      <video:title>Every Fence Company Deserves a Seat at the Table with Sasha</video:title>
      <video:description>This episode centers on Brian T. Frederiksen and Sasha pushing back against the industry insult “chuck in a truck” and arguing that small fence companies deserve the same respect as larger ones. They stress that being a one-truck or one-crew operation does not make a contractor unprofessional; many of the best fence businesses are small, hands-on, licensed, insured, and deeply committed to quality. Their view is that the real line should be drawn between legitimate fence companies and truly bad actors who cut corners, avoid permits, lack insurance, and disappear when problems arise.

The conversation then shifts to how small contractors can build “credibility, accounts, leads, and licensing” through practical tools and support. Frederiksen highlights Fence Worker Association resources such as fwa.ai, fence-specific websites, Google Business setup, social media tools, forms, certificates, and licensing guidance. Sasha emphasizes accessibility and community, noting that affordability and ease of use are essential for owner-operators who are still in the field every day. They also promote the Fence Show in Las Vegas as a place where suppliers, distributors, and contractors can connect, build accounts, and strengthen the industry together.</video:description>
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      <video:publication_date>2026-07-21T09:00:10.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v39002nshvci4rq70rc</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/hjobomJylHU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>What the Union Actually Offers Fence Contractors</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen speaks with Paul from Iron Workers Local 63 about how unions actually work for fence contractors and why the industry’s old stereotypes no longer fit. Paul explains his background as an ironworker since 1986 and how Local 63 evolved into a major force in fence training, especially by building a dedicated fence program, hiring a Spanish-speaking organizer, and expanding outreach to Hispanic contractors and workers. He describes how Local 63 supports both contractors and workers by providing trained labor, healthcare, pension benefits, and a system that helps companies scale up or down without the burden of constant hiring and retraining.

The conversation also tackles common myths about unions being anti-business, outdated, or only for older workers. Paul argues that modern unions are more business-friendly, transparent, and focused on helping contractors stay profitable while maintaining quality labor. He highlights how contract negotiations now take hours rather than months, how training is being updated for fence-specific work, and how the union is attracting younger workers, including college graduates looking for hands-on careers with immediate pay and benefits. The episode closes with practical information on joining or contacting Local 63 and an invitation to meet Paul at the Fence Show in Las Vegas.</video:description>
      <video:player_loc>https://www.youtube.com/embed/hjobomJylHU</video:player_loc>
      <video:publication_date>2026-07-21T07:30:14.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v38002gshvcja4wiskx</loc>
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      <video:title>The Gate Safety App Is Live &amp; the Fence Show</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and Susan discuss recent FWA progress, including in-person team collaboration, upcoming event plans, and the launch of two new tools: Fence Social and the Gate Safety App. Fence Social is positioned as a networking and education platform for the fence industry, while the Gate Safety App is presented as a major step forward for documenting safe installations. The app walks crews through checklist questions, photo capture, and digital sign-off, then emails a PDF record to the installer and company for liability protection and future reference.

The conversation then turns to the broader TGM 500 standards and how they apply to gate operators, swing gates, slide gates, and pivot gates. Brian and Susan emphasize that the goal is not bureaucracy, but practical safety and documentation that contractors can actually use in the field. They also highlight free downloadable manuals, printable checklists, and online training options available through gatesafety.com and fenceuniversity.com. The episode closes with updates on the Fence Show in Las Vegas, including networking events, exhibitor growth, union participation, and efforts to bring more contractors, distributors, and manufacturers together to strengthen the industry.</video:description>
      <video:player_loc>https://www.youtube.com/embed/8Ns0COnwfcI</video:player_loc>
      <video:publication_date>2026-07-21T06:47:47.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v39002pshvciwz12pfu</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/iHyEE5u5iRU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>A Billion in Fence Sales and a Brand New Franchise</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen speaks with Caleb Roth of Stain and Seal Experts and Zach Payton of Superior Fence and Rail about the rise of franchising in the fence and staining industries. Zach shares that Superior Fence and Rail has surpassed $1 billion in sales since beginning franchising in 2017, while Caleb explains that his staining business has recently rebranded and is preparing to launch its own franchise model. Both guests discuss how their businesses grew from hands-on trade experience into structured systems designed to help new owners enter the market with more support than a traditional startup.

The conversation focuses on the benefits and risks of franchising, including startup costs, training, supplier access, marketing, and brand consistency. Zach emphasizes that franchisees receive extensive training and ongoing support, while Caleb highlights the value of teaching production, business systems, and growth fundamentals. They also address criticism from some in the industry about competition, pricing, and marketing tactics, agreeing that strong workmanship, reputation, and operational consistency ultimately matter most. Brian closes by noting how franchising may be filling a gap the fence industry had long left open for new entrants.</video:description>
      <video:player_loc>https://www.youtube.com/embed/iHyEE5u5iRU</video:player_loc>
      <video:publication_date>2026-07-21T06:35:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v38002fshvcksejaoz6</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/iLMQJQwx_3U/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Stop Overthinking It and Start Posting with Rob the Producer</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen sits down with Rob the Producer to talk about the power of consistent content creation for fence and gate contractors. Rob shares his background in video editing, military service, and behind-the-scenes content production, explaining how he found his way into the fence industry through podcast and marketing work. The conversation centers on a practical framework for posting content that builds visibility, trust, and search engine traction: behind-the-scenes content, customer education and tips, employee and team spotlights, before-and-after photos, and founder or personal perspective posts.

Brian and Rob emphasize that businesses should focus on authentic storytelling rather than polished but generic marketing assets. They discuss where each type of content performs best across Facebook, Instagram, LinkedIn, Google Business Profile, YouTube, and TikTok, with a strong push to use original photos, short-form videos, and local community groups. The episode closes with encouragement to simply start posting, be consistent, and avoid overthinking the process. They also promote upcoming industry events and training opportunities, including JC Gury’s anniversary event, Fence University training in Florida, and the TGM500 gate safety training at the Fence Show.</video:description>
      <video:player_loc>https://www.youtube.com/embed/iLMQJQwx_3U</video:player_loc>
      <video:publication_date>2026-07-21T05:59:39.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <loc>https://fencepodcast.com/episodes/cmrzq5v38002ishvcb04tvqb3</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/ESYfn96ZGhw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Free Money, Free Coaching and Government Contracts with the SBA</video:title>
      <video:description>In this episode, Brian T. Frederiksen speaks with Saul Ramos, the Nevada District Director for the U.S. Small Business Administration (SBA), about how the agency supports small businesses far beyond just loans. Ramos explains that the SBA works through banks and lending partners rather than acting as the lender itself, and he breaks down major programs like PPP forgiveness, microloans, 7(a) loans, and 504 loans. He also emphasizes that borrowers should understand their business plans, credit profile, collateral, and financing needs before applying, and he encourages entrepreneurs to start conversations with their local banker or use SBA’s Lenders Match tool.

The conversation also highlights one of the SBA’s most valuable but overlooked offerings: free business counseling and mentorship. Ramos details the agency’s resource partners, including SBDCs, Women’s Business Centers, SCORE, and Veteran Business Outreach Centers, all of which provide training, forecasting help, marketing guidance, and one-on-one advising. He then explains how small businesses can pursue government contracting certifications, such as woman-owned, veteran-owned, HUBZone, and service-disabled veteran-owned status, to compete for set-aside federal contracts. Throughout the episode, Ramos stresses early education, business structure, and leveraging no-cost SBA resources to help owners work on their businesses, not just in them.</video:description>
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      <video:publication_date>2026-07-21T05:19:46.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v38002dshvcx9mnz0za</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/5YWmVb1YaVc/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Real World Gate Safety with TGM 500 and 501</video:title>
      <video:description>In this episode, Brian T. Frederiksen introduces TGM 500 and TGM 501 as practical gate safety standards meant to complement existing rules like UL 325 and ASTM F2200, not replace them. He explains that the goal is to fill real-world gaps that appear in the field, where ideal code compliance does not always translate cleanly into safe installations. He emphasizes making safety information public and usable, directing listeners to gatesafety.com and gatemonitor.com for downloadable manuals, checklists, monthly meeting links, and field-ready forms.

The conversation focuses on making gate safety simple, understandable, and actionable for contractors, installers, and property owners. Brian walks through key requirements such as force-limit testing, manual release instructions, auto-close delay, frame rigidity, bottom clearance, pinch-point prevention, roller guides, and whether safety devices are normally closed or monitored. A major theme is documenting and verifying safety through checklists and digital forms, so installers can prove the gate was tested and explained to the end user. The episode closes with a strong push for education, public awareness, and easy-to-use tools that help the industry build safer gates without adding unnecessary complexity.</video:description>
      <video:player_loc>https://www.youtube.com/embed/5YWmVb1YaVc</video:player_loc>
      <video:publication_date>2026-07-21T04:38:45.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <loc>https://fencepodcast.com/episodes/cmrzq5v38002eshvco6qxdrqb</loc>
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      <video:title>Know Your Margins and Wow Your Customers with Michael Whittaker and Tamara</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen talks with Michael Whittaker of Purple Coaching and Tamara Esping of Draw Offense about the realities of running a profitable fence business and delivering a stronger customer experience. Michael explains how Purple Coaching blends coaching, consulting, and mentorship, with a focus on helping fence contractors and other trades understand their numbers, improve team structure, and build better systems. He emphasizes that many struggling companies misunderstand margin, confuse markup with profit, and fail to connect strong estimating with strong execution. The conversation also covers common operational issues, such as too many site visits, weak project management, and relying too much on manual, outdated processes.

Tamara describes Draw Offense as a “Netflix for fence drawings” subscription service that gives contractors white-labeled CAD-style drawings, specs, and proposal-ready documents through a form-based system. She explains how the platform helps contractors save time, reduce CAD costs, and present more professional bid packages that can win work. Brian, Michael, and Tamara also discuss how drawings, photos, AI tools, and job-management software like CompanyCam and Jobber can help modernize fence businesses. The episode closes with broader talk about SBA resources and upcoming gate safety training aimed at improving industry standards.</video:description>
      <video:player_loc>https://www.youtube.com/embed/MIpwvePCqew</video:player_loc>
      <video:publication_date>2026-07-21T04:15:24.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v37002cshvcfwfl5d43</loc>
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      <video:title>Think Like an Entrepreneur with Matt Warner from Empire Fence</video:title>
      <video:description>In “Think Like an Entrepreneur with Matt Warner from Empire Fence,” Brian T. Frederiksen sits down with one of the fencing industry’s most energetic operators for a wide-ranging conversation about growth, culture, and building a business that goes beyond the fence truck. Warner shares how Empire Fence evolved from netting into residential and commercial fencing, fabrication, sports solutions, software, powder coating, and even real estate development. His big takeaway: contractors should stop thinking only like fence installers and start thinking like entrepreneurs—look for ways to diversify, create more value, and build multiple revenue streams without losing sight of profitability.

The episode also gets practical. Warner and Frederiksen dig into backlog management, explaining why contractors should keep three to four months of work booked, raise prices when demand is strong, and use backlog as leverage instead of fear. They also tackle real-world contractor questions on core drilling, rock breakers, and jobsite safety, stressing the value of working with insurance and safety teams instead of against them. Throughout the discussion, Warner emphasizes leadership, Monday morning meetings, honesty, and culture as the foundation for long-term success. It’s an encouraging, tactical episode for fence and gate contractors who want to grow smarter, protect margins, and lead their teams better.</video:description>
      <video:player_loc>https://www.youtube.com/embed/MUQJOHcwudA</video:player_loc>
      <video:publication_date>2026-07-21T03:51:31.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <video:video>
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      <video:title>How to Break Into Commercial Fencing with Sasha, Chance, &amp; Tyler</video:title>
      <video:description>In this episode, Sasha hosts a discussion with Chance Roy of Cinjun Fencing and Tyler Cruz of B and Brown Fence Company about the differences between residential and commercial fencing, and how contractors can transition into commercial work. Tyler explains that residential fencing is more personal and relationship-driven, while commercial work is more business-focused, competitive, and process-heavy. Chance adds that the biggest differences are job size, payment structure, and the importance of customer relationships. Both emphasize that contractors entering commercial fencing need to understand contracts, takeoffs, cash flow, and the risk of missing scope items on bids.

The conversation also covers practical advice for generating leads, bidding jobs, and handling cancellations. The guests recommend free marketing methods like social media, yard signs, and networking, while Tyler suggests that companies new to commercial work start with smaller private jobs or bid-board opportunities and gradually build trust with general contractors. They also discuss how education, collaboration, and vendor relationships can help contractors avoid costly mistakes. The episode closes with praise for the Fence Workers Association, its health insurance and education offerings, and the upcoming Fence Show in Las Vegas, which the guests see as an important opportunity for networking and industry growth.</video:description>
      <video:player_loc>https://www.youtube.com/embed/xmGLZDb_jCI</video:player_loc>
      <video:publication_date>2026-07-21T03:27:32.000Z</video:publication_date>
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    <loc>https://fencepodcast.com/episodes/cmrzq5v38002lshvceal1u3h6</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/WdsmAqA7_b8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>The AG Fence Best Practices Guide Is Finally Here</video:title>
      <video:description>This episode centers on the long-awaited release of the 2025 AG Fence Best Practices Guide, a project Brian T. Frederiksen and Nicholas from Mountain M Fencing have been developing for nearly two years. Nicholas explains his background in ag fencing, how he got started in rural Oregon, and why the guide was needed: too many agricultural fences are built with shortcuts, poor bracing, and outdated methods. The conversation highlights how ag fencing differs from residential fence work, requiring more physics, durability, and long-term performance than carpentry-style construction.

Brian and Nicholas walk through several sections of the guide, including brace systems, post sizing, bracing angles, line post depth, floating braces, tiebacks, footed posts, and knots. They discuss why 10-foot braces were chosen, why concrete is usually unnecessary, how different soil conditions affect installation, and why the rants brace may outperform the traditional H brace in some situations. The episode also emphasizes that the guide is meant both as a training tool and a customer education resource, helping contractors justify quality work and giving the industry a shared standard to reference. The guide is available through fenceworkers.org and the My Fence Life Facebook page, with plans to expand it further.</video:description>
      <video:player_loc>https://www.youtube.com/embed/WdsmAqA7_b8</video:player_loc>
      <video:publication_date>2026-07-21T03:00:32.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/XUTWgmlCGkw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Harbor Freight Sawzall Showdown at Las Vegas Fence</video:title>
      <video:description>In this live “My Fence Life’s Breaking Point” episode, the team at Las Vegas Fence tests three Harbor Freight reciprocating saws—Warrior, Bauer, and Hercules—using each brand’s matching blades on 1-5/8-inch schedule 40 pipe. They compare price, feel, features, and cutting performance, noting differences like the Warrior’s rotating handle, the Bauer’s more solid build, and the Hercules’ heavier, smoother operation with added features such as a light and adjustable front end. Throughout the demo, they track cut count and blade wear, with the Warrior reaching about five cuts, the Bauer around nine, and the Hercules lasting the longest at roughly 13 cuts before performance declined.

Beyond the cut test, they discuss practical fence-shop use, warranty considerations, and how tool comfort affects real-world efficiency. The team concludes that while the budget Warrior is good for disposable or backup use, and the Bauer is a decent mid-tier option, the Hercules is the best overall value for contractors who can spend more. As a bonus segment, they dramatically cut open a failed reciprocating saw to show its internal motor and solid drive rod, giving viewers a “breaking point” teardown to cap off the tool showdown.</video:description>
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      <video:publication_date>2026-07-21T01:42:10.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v37002ashvc33t6tf4h</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/FTtwryqv6iM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Vendor Showcase and Open Mic with the Fence Industry</video:title>
      <video:description>This episode of The Fence Podcast’s live “Vendor Showcase and Open Mic with the Fence Industry” featured a fast-paced, community-driven format where contractors, manufacturers, and industry partners introduced themselves, shared products, and answered audience questions. Brian T. Frederiksen and Sean opened with updates on recent events, including Sean’s retreat and upcoming training and expo appearances, then invited guests to join live in short segments. The conversation highlighted the value of networking, education, and vendor relationships across the fence and gate world.

Several companies showcased solutions for contractors. Wood Defender discussed its wood stain products and monthly training classes; GateJack demonstrated its gate support product designed to reduce sag; San Antonio Steel Company described its agricultural fencing distribution network; Tangent Materials introduced recycled composite fencing materials; and Lowe’s explained its upgraded pro rewards program for fence professionals. Autogate also joined to promote its gate automation products and upcoming expo presence. Throughout, the episode emphasized practical business advice, product differentiation, and how contractors can use new tools, training, and supplier partnerships to improve profitability and service quality.</video:description>
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      <video:publication_date>2026-07-21T01:23:31.000Z</video:publication_date>
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      <video:title>Protect Your Bids with Escalation Clauses with Isaac from Your Bid Helper</video:title>
      <video:description>Brian T. Frederiksen and Isaac from Your Bid Helper discuss why fence contractors should use escalation clauses to protect bids from volatile material pricing, tariffs, and long project timelines. Isaac explains that his company primarily handles commercial and industrial bid takeoffs, material lists, and plan reviews, helping contractors avoid costly surprises before and after award. The conversation emphasizes that recent tariff uncertainty and potential supply shortages make it especially important to build protections into contracts rather than assume bid prices will hold for months.

They break down the basic parts of a workable escalation clause: a base price, a trigger event, a formula for adjusting price, a maximum cap, a defined time period, supporting documentation, notice requirements, and a dispute-resolution process. Brian and Isaac stress that contractors should be transparent with customers, review and redline contracts instead of blindly signing them, and involve legal counsel when possible. The episode also touches on practical business tools and resources, including shirts and logos, software for tracking jobs, payment processing options, and upcoming industry events like Fence University classes and Fence Show-related activities.</video:description>
      <video:player_loc>https://www.youtube.com/embed/FXGDg2QkzTM</video:player_loc>
      <video:publication_date>2026-07-21T01:06:05.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <loc>https://fencepodcast.com/episodes/cmrzq5v39002oshvckrd4nht8</loc>
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      <video:title>What Tariffs Really Mean for Fence Contractors with Sasha</video:title>
      <video:description>Brian T. Frederiksen and Sasha spent most of the episode unpacking how the latest tariffs are affecting fence contractors, distributors, and manufacturers. Sasha explained that tariffs create immediate replacement-cost pressure: distributors must pay duties at port, then decide how much of that increase to pass along once current inventory is sold and replenished at higher prices. He stressed that the biggest challenge is uncertainty—tariff rates are changing, exemptions are shifting, and nobody fully knows what will stick—so contractors should assume costs may rise and protect themselves with escalation clauses and shorter quote windows.

The conversation also explored how tariffs can ripple through the domestic market. Sasha argued that when import products become more expensive, buyers flood domestic suppliers, which can create shortages, strain mill capacity, and push even local prices higher. Brian and Sasha also discussed how direct foreign sellers and new overseas exhibitors at trade shows may disrupt the traditional American manufacturer-distributor-dealer-contractor model. Both agreed that contractors need strong vendor relationships, better education, and a more disciplined distribution system to stay competitive and avoid getting caught in another supply-chain crunch like the one seen during COVID-era shortages.</video:description>
      <video:player_loc>https://www.youtube.com/embed/eLBzvYaJoZg</video:player_loc>
      <video:publication_date>2026-07-21T00:41:12.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <loc>https://fencepodcast.com/episodes/cmrzq5v38002jshvcy7mu6i5s</loc>
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      <video:title>Fence Social is Live and the Event Calendar Is Filling Up Fast</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and Sean open with a lively catch-up about freezing weather, upcoming travel, and the packed schedule of fence-industry events. They discuss Fence Tech in Salt Lake City, emphasizing Mr. Fence’s smaller but education-focused booth setup for 2025, which will feature free training sessions, the Fence Matrix, and a “stop selling” discussion aimed at improving closing skills. Rather than using their booth budget for parties or flashy displays, they plan to give attendees more value through education and tool credits for class attendance. They also preview additional industry gatherings, including Fence in Texas, Fence Madness in Indiana, and Fence Man Mayhem, all centered on installation demos, gate operators, and no-dig fence systems.

The conversation then shifts to Fence Social, a new industry platform designed to help contractors and exhibitors connect year-round. Brian explains that the app will support badge printing, QR code scanning, business card capture, event calendars, groups, and company pages, making it easier to keep contacts organized after trade shows. The goal is to extend value beyond the event itself so exhibitors and attendees can communicate throughout the year. The episode wraps with practical advice for struggling startups, including the importance of networking, cash flow, and being proactive in finding work, followed by reminders about upcoming show logistics and a playful end note about staying warm and “staying blue, staying true.”</video:description>
      <video:player_loc>https://www.youtube.com/embed/Pv0ifRcJfFI</video:player_loc>
      <video:publication_date>2026-07-21T00:25:45.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <loc>https://fencepodcast.com/episodes/cmrzq5v370029shvc8y6sletv</loc>
    <video:video>
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      <video:title>Rowdy from NW Quick Pull on Building a Business from Scratch</video:title>
      <video:description>Rowdy of NW Quick Pull joined Brian T. Frederiksen in Las Vegas to talk about building the company from the ground up, the strength of his partnership with his wife Kelly, and how trade shows and industry relationships helped them grow. He explained that NW Quick Pull is a lightweight but powerful post-pulling tool, certified to pull up to 10,000 pounds while weighing only 50 pounds, making it useful for removing fence posts, footings, sign posts, small trees, and shrubs without tearing up a yard. He also noted that the product can be rented through tool rental networks like Sunbelt and other rental partners listed on the company’s website.

The conversation shifted into the realities of small-business ownership, including Rowdy’s background as a commercial mariner, his injuries, and the pivot that turned a hobby into a full-time business. He and Kelly built NW Quick Pull through persistence, trade show networking, and partnerships with people like Sean King, Susan K. Worley, Ron Hines, and the Fence Workers Association. Rowdy also discussed FWA’s mission to support fence contractors with health insurance, future retirement benefits, training, and outreach to underserved and multilingual communities. Throughout the episode, he and Brian emphasized the value of in-person events, authentic relationships, and helping small operators turn into stronger, more sustainable businesses.</video:description>
      <video:player_loc>https://www.youtube.com/embed/0Ezg826dB8s</video:player_loc>
      <video:publication_date>2026-07-21T00:08:10.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v370028shvc0jkxeovi</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/brsRPs1R2Zs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>How to Quote a Fence Job Using Excel with Steve Zamir</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen interviews Steve Zamir, Las Vegas Fence’s head estimator, about his path from decades in the Chicago painting industry to the fence business. Steve shares how he was originally brought in to help temporarily, but ended up becoming a full-time estimator. The conversation emphasizes the importance of salesmanship in fencing, with both Brian and Steve stressing that quoting is not just about pricing a job, but about telling a clear visual story that helps the customer understand exactly what they are buying.

The main focus is Brian’s live demonstration of how Las Vegas Fence uses Excel to create professional fence quotes. He walks through a sample chain-link estimate, showing how the company builds a drawing with simple shapes, labels, dimensions, and materials directly in Excel. The visual quote helps reduce confusion, supports the salesperson in closing the deal, and protects the contractor by clearly documenting scope details like fence height, post type, and gate layout. The discussion closes with advice for new contractors on equipment choices, supplier resources, and the value of using clear, customer-friendly drawings to improve close rates and avoid disputes.</video:description>
      <video:player_loc>https://www.youtube.com/embed/brsRPs1R2Zs</video:player_loc>
      <video:publication_date>2026-07-20T23:13:01.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v310021shvc0x3nh7a6</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/fsQZMX6-x6w/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Live from World of Concrete with Easy Equipment and Flex Crew</video:title>
      <video:description>This episode of The Fence Podcast was recorded live from World of Concrete and centered on Easy Equipment’s growing presence in both the concrete and fence industries. Matt from ECG and the team discussed how expos create opportunities to discover equipment, build connections, and bring useful ideas back to the fence world. They highlighted Easy Equipment’s origins in concrete, the company’s mission to make jobs easier, and several of its standout products, including pumping systems, wall bracing solutions, and the iconic Fence Hog. The conversation also touched on the company’s history, its family and community roots in Ohio, and the pride they take in supporting local jobs and manufacturing.

The second half of the episode featured Alex from Flex Crew and Three Promise Labor Services, who explained their construction staffing model and the development of the Flex Crew app. Described as a mix between Indeed and Tinder, the app helps contractors quickly match with workers based on skills and project needs. The discussion emphasized the need for labor in the construction and fence industries, especially as experienced workers retire and new ones enter the field. Overall, the episode showcased innovation, workforce solutions, and the value of industry crossover at major trade shows.</video:description>
      <video:player_loc>https://www.youtube.com/embed/fsQZMX6-x6w</video:player_loc>
      <video:publication_date>2026-07-20T22:26:16.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v30001yshvckhz5ntyf</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/K9ocmS-0sG0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Young Entrepreneurs Go All In on a Fence Franchise</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and Sean King kick off with their usual banter about weather, travel, and the packed calendar of fence-industry events coming up in 2025. They discuss the Fence Crew cruise, hands-on training events, upcoming fence university sessions, and major industry gatherings like the NAFA service projects and the CMM open house. A major topic is the recent California wildfire devastation, where they explain efforts to stage temporary fence panels, support security needs, and connect licensed contractors and manufacturers to help with rebuilding. They also highlight NAFA’s community-focused projects in North Carolina, Pennsylvania, and Arlington National Cemetery.

The second half of the episode features young entrepreneur Dylan, who recently bought a Superior Fence and Rail franchise with his brother. He explains that the decision was driven by access to proven systems, software, brand recognition, marketing support, and better buying power compared with starting from scratch. Dylan shares the sacrifices involved, including living in a camper on-site, and emphasizes leadership, organization, and action as the keys to success. The conversation also covers practical fence business advice, including handling utility-damage risk by offering “private line protection” instead of relying solely on contract language.</video:description>
      <video:player_loc>https://www.youtube.com/embed/K9ocmS-0sG0</video:player_loc>
      <video:publication_date>2026-07-20T22:11:22.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b68000wtufws6g4cux8</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/x_zAeAE1-bo/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Happy New Year from The Fence Podcast &amp; What Is Coming in 2025</video:title>
      <video:description>In this New Year episode, Brian T. Frederiksen and the team kicked off 2025 by reflecting on the holiday slowdown, joking about time off, new vehicles, and the return to a packed work schedule. They also answered listener questions from the Fence Industry Only Facebook group, including what to do if the wrong fuel is put into a diesel truck and what unusual items have been found while digging. Brian stressed that if gasoline is put into a diesel engine, the vehicle should not be started and the tank should be drained immediately to avoid expensive damage.

The episode then shifted into a forward-looking rundown of 2025 events and training opportunities from The Fence Podcast and Fence Workers Association. They discussed upcoming Fence University classes, including a California hands-on gate operator and loop installation course with guest instructor Coyote and Brian Dixon of BD Loops, as well as quarterly Level 1 and Level 2 training. They also previewed the Fence Cruise, the Miami vinyl networking event, the FWA Academy Retreat, and several regional trainings and open houses. A major theme throughout was creating more practical, hands-on education and stronger networking opportunities for fence, gate, and access control professionals.</video:description>
      <video:player_loc>https://www.youtube.com/embed/x_zAeAE1-bo</video:player_loc>
      <video:publication_date>2026-07-17T22:55:12.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b66000vtufwa3hm427z</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/rQI0zgC-7YM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Open Mic Christmas Party to Close Out 2024</video:title>
      <video:description>The episode is a lively, holiday-themed open mic finale for 2024, with Brian T. Frederiksen and Sean King inviting listeners, guests, and industry peers to jump into the conversation live. The hosts reflect on the end of a busy year, joke about their spouses, technical glitches, and the possibility of sneaking in one more show on Christmas, while also setting up the first episode of 2025. The tone is casual and celebratory, with the show functioning as an informal community hangout for fence and gate professionals.

Several guests join to discuss products, training, and business challenges. Gary from Easy Louver explains his louvered fence product and how it helps contractors offer something unique, while Brooks talks about moving to Las Vegas to help with gate and access control training through Fence University. Other guests and callers discuss practical industry issues such as sales compensation structures, commercial fencing, hinge selection, chain link installation, and training crews for commercial work. The episode also highlights products like the NW QuickPull post puller and Orlando Hinge Company’s specialty hinges, reinforcing the show’s role as a place where contractors share tools, advice, and encouragement heading into 2025.</video:description>
      <video:player_loc>https://www.youtube.com/embed/rQI0zgC-7YM</video:player_loc>
      <video:publication_date>2026-07-17T20:22:19.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b64000utufw6355jley</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/muKqWzSv_Hs/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Pedestrian Gate Automation and the Distribution Problem Nobody Talks About</video:title>
      <video:description>The episode covered two major themes: pedestrian gate automation and the evolving fence-materials distribution landscape. The guests discussed Lockinox’s new “Venus” pedestrian gate operator, a low-energy, brushless DC system designed for ADA-style access on commercial and controlled-entry gates. Unlike traditional vehicle gate operators, the Venus uses app-based setup, customizable force settings, built-in obstruction reversal, and integrated outputs for accessories like mag locks, strikes, and keypads. The conversation highlighted how the unit can simplify installation, reduce the need for external safety devices, and expand what fence contractors can offer on pedestrian-access projects.

The second half focused on distribution and pricing fairness in the fence industry. Sasha and Brian argued that fence companies have historically been underserved by distributors and sometimes blocked from buying spec’d materials competitively, especially when large buyers or favored accounts received much better access and pricing. Jim from Lockinox added that transparent tiered pricing based on volume is reasonable, but access and service should be fair for all fence contractors. The group agreed the industry is moving toward more open, direct, and less political buying models. The episode also included practical business talk on job-cost tracking, efficiency metrics, and where contractors might invest $100,000 to grow their businesses.</video:description>
      <video:player_loc>https://www.youtube.com/embed/muKqWzSv_Hs</video:player_loc>
      <video:publication_date>2026-07-17T20:09:19.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b62000ttufwsjhsplzc</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/FE0BUY720PE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Fence or Gate Company? The Industry Debate with Isaac and Brooks</video:title>
      <video:description>The episode centers on a lively debate about whether fence companies and gate/automation companies should be treated as one industry or separate disciplines. Isaac explains his bid-helping service, which reviews commercial plans, performs takeoffs, and prepares material lists, estimates, and proposals to save contractors time and help them win jobs. He and Brian discuss how fence work is often scattered across plan sets, making it easy to miss fence scope, gates, or dumpster enclosures, and why better plan organization would help contractors bid more accurately.

The conversation then shifts to the fence-versus-gate identity question. Brooks argues that automated gates and access control are fundamentally different from fence installation because they involve different skills, languages, service demands, licensing, and liability. Brian pushes for a broader industry view, noting that gates often fall under fence permits and that splitting the market too much could weaken the industry’s collective voice. The guests also answer listener questions about nonpayment, lien rights, post pounder freezing, and access control opportunities, emphasizing proper contracts, legal notices, recurring revenue, safety compliance, and the value of strategic partnerships for contractors who do not want to handle every piece themselves.</video:description>
      <video:player_loc>https://www.youtube.com/embed/FE0BUY720PE</video:player_loc>
      <video:publication_date>2026-07-17T19:55:22.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v490059shvchfr6stnt</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/JNfHo1vu-hA/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>From High School Dropout to Social Media Legend</video:title>
      <video:description>This episode features Brian T. Frederiksen in conversation with Gus Hernandez of Fence Pros of Texas, tracing Gus’s path from a high school dropout and former oilfield worker to a recognizable social media figure and business owner. Gus explains that early struggles in school, conflict with authority, and lack of structure pushed him toward entrepreneurship, but becoming a father gave him purpose and changed how he led both his life and his company. He credits his daughters, his faith, and a desire to prove himself wrong and others wrong as major forces behind his growth. The discussion also highlights how social media—especially Facebook—helped him build brand awareness, attract customers, and establish himself in the fence industry.

A major theme is leadership through personal branding, community involvement, and authenticity. Gus emphasizes that not everyone needs to own a business; instead, people should focus on growing into better roles within their current path. He describes hosting a free leadership event, Beyond the Trade, as a way to give back and help others unlock their potential. He and Brian also talk about the importance of networking, being visible in the local community, and tailoring messaging to different platforms and audiences. The episode closes on the value of diversity in the fence show community and the need to create opportunities for more voices, especially from the Latino workforce that plays such a large role in the industry.</video:description>
      <video:player_loc>https://www.youtube.com/embed/JNfHo1vu-hA</video:player_loc>
      <video:publication_date>2026-07-17T11:11:52.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b60000stufwytgqu8t6</loc>
    <video:video>
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      <video:title>Scaling, Post Drivers, and Mental Health with Mark and Sean</video:title>
      <video:description>In this lively, unscripted episode, Mark, Sean, and Tanya take over the show while Brian is stuck at the airport, turning the night into a candid conversation about fencing, business growth, and life behind the scenes. They answer practical audience questions about nut drivers, transporting large gates, and installing panic hardware on vinyl gates, while also discussing fence industry events like Fence Week, the CMM event, and upcoming open houses and retreats. The discussion highlights how real-world training, hands-on jobsite learning, and sharing practical knowledge help raise the level of the entire fence and gate industry.

The episode then shifts into a deeper conversation about mental health, vulnerability, and the pressure of being a business owner or public figure. Mark and Sean talk openly about stress, embarrassment, failure, and the importance of having someone who can “hold the bucket” and simply listen. They also distinguish between “growing” a business and “scaling” it, emphasizing that scaling means improving efficiency with existing systems and resources. The episode closes by encouraging contractors to support each other, seek help when needed, and attend the Academy retreat, which Mark describes as one of the most impactful events he has experienced.</video:description>
      <video:player_loc>https://www.youtube.com/embed/fJfz_Jle-sY</video:player_loc>
      <video:publication_date>2026-07-16T23:29:43.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b5x000rtufww7jlcint</loc>
    <video:video>
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      <video:title>Fence Week Recap and What Is Next for FWA with Brian, Sean, and Susan</video:title>
      <video:description>In this lively episode, Brian Frederiksen, Sean, and Susan reconnect for a chaotic but upbeat recap of Fence Week and the broader momentum around the Fence Workers Association. They reflect on how much energy the event created, noting the hands-on training, collaboration, and community spirit that came from multiple job sites and locations around the country. The group discusses how Fence Week has evolved into something much larger than a typical training event, with plans already forming for even more locations and deeper industry involvement next year.

The conversation also shifts to practical business topics, including how fence companies can generate more leads, improve brand recognition, and stay disciplined with operational basics. Brian shares ideas about matching yard signs to fence signs for stronger visual continuity, while the group talks about the importance of reviews, truck/tool organization, and not letting systems slide when business gets busy. They also preview upcoming industry events in Louisiana, Miami, and Texas, emphasizing continued education, safer gate practices, and giving contractors more opportunities to learn, connect, and grow.</video:description>
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      <video:publication_date>2026-07-16T22:19:42.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b5v000qtufw9qr9r9ku</loc>
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      <video:title>Fence Week Live with Billy Grove, Craig Eubanks and Sean King</video:title>
      <video:description>In this Fence Week Live episode, Brian T. Frederiksen chats with Billy Grove, Craig Eubanks, and Sean King about what they’re seeing on the ground during Fence Week training events across different locations. The conversation starts with the realities of weather delays, jobsite logistics, and the hands-on nature of the training, then shifts into how each of them got into podcasting. Billy explains that The Gatekeeper Podcast grew out of a desire to bridge the gap between owners and crew members while making fence education more accessible. Craig shares how Fence Guy Friday began as a way to answer the same customer questions repeatedly, and how it evolved into a full podcast with sponsors and a strong audience.

The group then digs into industry trends, including the rise of no-dig methods, the growing acceptance of factory-installed privacy slats, and how fence companies, manufacturers, and distributors are collaborating more closely than before. They also discuss the importance of education for newcomers, the value of training before buying equipment, and why the fence industry can support more podcasters and more voices. Throughout, the tone stays light and humorous, but the core message is serious: the industry is becoming more connected, more professional, and better positioned for growth in 2025 and beyond.</video:description>
      <video:player_loc>https://www.youtube.com/embed/gAKo_nH2X8k</video:player_loc>
      <video:publication_date>2026-07-16T21:42:20.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b5t000ptufwzuvfvnzq</loc>
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      <video:title>The Fence Supply Chain Conversation Nobody Is Having with Omega Two and Builders Fence</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen brings together Estie from Omega Two Fence Systems and Mario from Builder’s Fence Company to unpack the fence industry’s often-misunderstood supply chain. The conversation centers on how manufacturers, distributors, suppliers, dealers, and installers interact, and why those roles are increasingly blurred as the industry shifts toward hybrid models, direct sales, and drop shipping. Both guests emphasize that the ideal relationship is still built on service, trust, and education, even as pricing, inventory, and logistics evolve.

A major theme is how the industry has changed since COVID, with less inventory being carried locally and more product being shipped directly from manufacturers. Brian argues that fence companies often feel undervalued compared with larger buyers, while Estie and Mario explain that transparency and communication are critical to keeping projects on track and protecting specs. The discussion also highlights the growing importance of social media, shop drawings, and technical education to help smaller fence companies compete and to ensure manufacturers’ products are represented accurately. Overall, the episode frames the fence supply chain as a relationship business that must adapt without losing the local support and expertise that contractors rely on.</video:description>
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      <video:publication_date>2026-07-16T21:28:53.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <loc>https://fencepodcast.com/episodes/cmrsj5b5q000otufwdhrpv32o</loc>
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      <video:title>The Future of Fence Distribution and the Direct Sale Debate with Sasha, Sean CMM and Matt Warner</video:title>
      <video:description>This episode of The Fence Podcast featured a wide-ranging industry discussion with Brian T. Frederiksen, Sean Bahinsky of CMM, Sasha from Lime Fencing Steel Supply, and later Matt Warner. The conversation opened with updates on business conditions, trade show experiences, and the importance of breast cancer awareness and routine health checks. The guests also highlighted upcoming events, including a two-day CMM-led vinyl and aluminum training event in South Bend, Indiana, with demonstrations, plant tours, and a Cubs game for attendees.

The core of the episode focused on the future of fence distribution and the ongoing direct-sale debate. Sasha argued that the industry is shifting because many smaller contractors are being pushed into direct-buy relationships when traditional distributors or larger competitors restrict access. Sean echoed concerns that small companies are often forced to buy from competitors or turn to lower-quality imported products when American suppliers won’t sell to them. Matt Warner emphasized that distribution still matters, but the real issue is service, efficiency, and maintaining a healthy supply chain without excluding smaller contractors. Across the discussion, the guests agreed that the industry needs more openness, better service, and fair access to products, while still preserving the distributor model that supports growth and competition.</video:description>
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      <video:publication_date>2026-07-16T21:10:22.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b5p000ntufw98yv0i0h</loc>
    <video:video>
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      <video:title>Carter Schmidt at 20 Years Old Is Already Running a Fence Company and Teaching Fence Week</video:title>
      <video:description>On this episode of The Fence Podcast, Brian T. Frederiksen and Sean King opened with their usual banter about fence builds, truck mishaps, forklift close calls, and preparations for Fence Camp and Fence Week in Evansville. They discussed the hands-on nature of their upcoming training events, the challenges of working in tough ground conditions, and the value of building fence directly in real-world environments rather than sterile classrooms. The conversation highlighted how Fence Week is meant to bring the industry together for practical, jobsite-based learning across multiple locations, with limited class sizes and a focus on sharing knowledge among working contractors.

The featured guest was Carter Schmidt, a 20-year-old fence company owner who started in lawn care, took on his first fence job as a teen, and has been building his business ever since. Carter shared how he now runs his own company, estimates jobs, manages crews, and stays heavily involved in the field while preparing to lead training during Fence Week in Louisville. The hosts praised his work ethic, social media presence, and maturity, noting that he is already teaching others despite his young age. The episode also touched on seasonal slowdowns, business planning, and FWA’s pink initiative and health screenings for cancer awareness.</video:description>
      <video:player_loc>https://www.youtube.com/embed/gJQarFp5Zg4</video:player_loc>
      <video:publication_date>2026-07-16T20:18:56.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b5n000mtufwbb8dqcal</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/tztojBLx9oM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Fence University Five Step Program and the Story Behind FWA Health</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and Susan discuss the launch of Fence University’s new five-step program, a hands-on training series designed to help fence contractors strengthen the fundamentals of their businesses. The program begins with marketing and sales basics, including websites, social media, directory listings, phone sales, lead quality, and how to ask for the sale. Brian emphasizes that newer companies often need practical, organic ways to generate better leads without relying on large marketing budgets. He also explains that the courses will be interactive, with attendees bringing laptops and getting help setting up tools, content, and workflows in real time.

The conversation then shifts to the remaining steps: knowing your numbers, estimating, work orders, and workflows. Brian outlines how the classes will cover accounting basics, labor and material costs, quoting, plans and specs, gate additions, code requirements, and jobsite workflow systems. The episode also highlights FWA Health, a major initiative Brian created after his wife’s cancer battle. He explains that affordable healthcare for small fence businesses is personal and urgent, and that the plan is meant to help keep contractors and their families protected without needing large employee counts or expensive premiums. The episode closes with upcoming events, trade shows, and a call for the industry to support one another through training, association involvement, and better benefits.</video:description>
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      <video:publication_date>2026-07-16T16:00:21.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <loc>https://fencepodcast.com/episodes/cmrsj5b5l000ltufwxx8nqvq7</loc>
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      <video:title>Fence Show Recap and the State of the Industry with Sasha from Lion Fence</video:title>
      <video:description>Brian T. Frederiksen and Sasha of Lion Fence and Steel Supply Riverside used this episode to reflect on the energy of the Vegas fence show and the broader changes happening in the fence industry. Sasha, still recovering from the show, praised the event’s atmosphere, booth traffic, and production, especially the opening ceremony and the way FWA created a welcoming environment for exhibitors and attendees. He explained that Lion Fence focuses on iron, welded wire, and temporary fencing, and noted how his path into fencing began accidentally after answering a job ad in operations before later moving into the U.S. supply side.

A major theme of the conversation was unity in the industry. Both men argued that suppliers, manufacturers, distributors, and contractors should stop judging each other by who they sell to and instead focus on service, product quality, and supporting the entire fence ecosystem. Sasha emphasized that the industry should be more open, collaborative, and welcoming to younger professionals and women, praising the Women of FWA for helping more people feel included. The episode also highlighted the growth of FWA, the importance of education, and a call for vendors and associations to work together to find and engage more fence companies that are not yet connected to industry networks.</video:description>
      <video:player_loc>https://www.youtube.com/embed/ocmrM86zDV4</video:player_loc>
      <video:publication_date>2026-07-16T15:33:37.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b5j000ktufwl2kkpeav</loc>
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      <video:title>Live from the Las Vegas Fence Show with Matt Warner</video:title>
      <video:description>In this live Las Vegas Fence Show conversation, Brian T. Frederiksen and Matt Warner give an energetic behind-the-scenes tour of the expo floor, highlighting the lively atmosphere, the drum-heavy opening, the shuttle logistics, and the social energy that comes from fence contractors reconnecting, sharing business ideas, and comparing market conditions. Matt reflects on the ups and downs of the economy, stressing that business cycles are normal and that strong company culture and servant leadership are what help a fence company endure through changing times. He also shares how his early mistakes shaped his commitment to taking better care of employees and building a healthier workplace.

The episode also spotlights several show features and side events, including the Homeland party, the Women of FWA booth, demo days, and the Unhinged audio drama project. Matt explains that Unhinged mixes mystery, family-friendly storytelling, and fence/business lessons, with joint ventures serving as a major theme. He and Brian joke about booth chaos, microphone mishaps, and the creative chaos of entrepreneurship, while also noting innovations like on-site account signups and distributor-specific booth setups that make the show more useful for attendees and vendors alike.</video:description>
      <video:player_loc>https://www.youtube.com/embed/XWsJEi-dUPQ</video:player_loc>
      <video:publication_date>2026-07-16T15:15:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b5h000jtufwc4g78wx6</loc>
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      <video:title>Dalton and Cole from High Point Companies on Subcontracting and Fence Week</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and the crew spend much of the conversation previewing the upcoming Fence Show, Demo Days setup, travel plans, and the launch of Fence Week. They describe Fence Week as a first-of-its-kind, industry-wide training event happening November 4–8 across 10 to 11 U.S. locations, with 22+ instructors and free attendance for participants. The week will feature hands-on training in vinyl, chain link, wood, and ornamental fence, followed by a business-focused Zoom day. They also announce a live podcast from the Fence Show stage, designed to gather as many fence professionals as possible on one broadcast, along with related events like the Homeland party and Boots and Boos kickoff.

The episode’s main guest segment features Dalton and Cole from High Point Companies, brothers who transitioned from lawn care and landscaping into commercial fencing. They explain that the business is now mostly in-house and commercial, supported by equipment like a hydrovac and volumetric concrete mixer to control scheduling and quality. A big part of the discussion focuses on subcontracting best practices: reading contracts carefully, redlining unclear clauses, watching out for liquidated damages, reviewing specs closely, and making sure submittals are approved. They also share a memorable overengineered federal project and note how their wives have become active supporters in the fencing community through Women of FWA and social media involvement.</video:description>
      <video:player_loc>https://www.youtube.com/embed/znqKVl_9Ch0</video:player_loc>
      <video:publication_date>2026-07-16T12:45:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b5f000itufwymfa7qqi</loc>
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      <video:title>Dan Blanc Returns to The Fence Podcast</video:title>
      <video:description>Dan Blanc returns to The Fence Podcast and immediately dives into how stepping back from podcasting let him refocus on his business, health, and operations. He says the company has grown substantially during that period, with stronger month-over-month performance, improved marketing, and a more hands-on management style. He also discusses recent expansion in his market, including a new office and yard setup, a location in Denham Springs, and a strategy built around local service ads, strong reviews, and tight geographic focus. Throughout the conversation, he emphasizes systems, accountability, and the importance of being physically present in the business.

The discussion then shifts into practical fence-industry topics, including CRM software, spreadsheets, lead tracking, follow-up systems, auger equipment, and installer bonuses. Dan recommends using a CRM if possible, but also explains how he used notebooks, spreadsheets, and custom tracking methods before software became standard. He shares his approach to bonuses, combining Christmas gifts, boots, review incentives, and production-based rewards to drive performance and improve communication between sales and installation teams. Toward the end, he opens up about his frustration with the podcasting and event space, saying he wants any future Dan Blanc content to be more raw, direct, and focused on helping younger contractors avoid predatory industry practices.</video:description>
      <video:player_loc>https://www.youtube.com/embed/nuQzltSZbUw</video:player_loc>
      <video:publication_date>2026-07-16T10:15:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b5c000htufwypd16iz7</loc>
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      <video:title>Zero Experience to 3 Million Dollars with Ben Simon of Shed and Fence Company</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and Sean recap recent industry events, including the East Coast Fence Rivalry and the growing excitement around the upcoming Fence Show &amp; Security Expo in Las Vegas. They discuss demo day plans, competitions for wood, vinyl, aluminum, and chain link, free no-dig clinics, vendor demos, and multiple social events leading up to the show, emphasizing how much networking and education now happen before the expo floor even opens. The conversation also touches on practical fence-industry topics such as trailer/CDL regulations, shadow box spacing, review generation, and the use of tools and systems that improve installation efficiency.

The episode’s highlight is a conversation with Ben Simon of Shed and Fence Company, who shares how he went from zero fence experience and $8,000 in startup money to building a business on pace for $3 million in annual revenue in less than four years. He credits Facebook neighborhood groups, honesty with customers, hands-on training, continuing education, and keeping work in-house. Ben also explains how his company specializes in residential black chain link, has moved fully to driven posts, and is expanding into a second location. His story underscores the value of grit, relationships, and learning from the fence community.</video:description>
      <video:player_loc>https://www.youtube.com/embed/0-OE_39PPvI</video:player_loc>
      <video:publication_date>2026-07-16T07:45:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b5a000gtufwv1jiw6sk</loc>
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      <video:title>FWA Health Plans Explained with Rick and Fernando</video:title>
      <video:description>In this episode of The Fence Podcast, Brian Frederiksen and Sean kick things off with their usual high-energy banter before turning to a major topic for fence contractors: FWA Health Plans. They discuss why health insurance has historically been difficult for smaller fence companies to offer, especially those with only a few employees and uneven seasonal cash flow. Brian explains that many good workers leave the fencing industry for jobs that offer better benefits, and that health coverage is often a deciding factor in hiring and retention. The episode frames FWA Health as a practical way for association members to provide meaningful coverage without the burden of traditional group-plan participation rules.

Rick and Fernando then break down how the FWA Health program works, emphasizing that it is an association-based, ACA-compliant option designed for individuals rather than a standard employer group plan. They explain that there is no participation requirement, no deductible on the core plans, and coverage is focused on everyday, high-frequency care such as urgent care, primary care, telehealth, labs, and x-rays. They also cover pricing tiers, enrollment timing, renewals, and how the plan can be used by owners, part-time workers, seasonal staff, and even as secondary coverage. The episode closes with updates on the upcoming FWA fence cruise and some practical fence-industry Q&amp;A, including chain link stretch limits, tension wire handling, startup advice, and how one contractor handles private utility line damage through “private line protection.”</video:description>
      <video:player_loc>https://www.youtube.com/embed/X3_J6gV2opA</video:player_loc>
      <video:publication_date>2026-07-16T05:15:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <loc>https://fencepodcast.com/episodes/cmrsj5b58000ftufw6912of46</loc>
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      <video:title>Rotary Gate Systems and What Is Coming to the Fence Show with Shane Mike Jones</video:title>
      <video:description>The episode featured Brian T. Frederiksen, Sean King, and Shane Mike Jones discussing industry updates, company history, and fence and gate technology. They opened with a serious note about Eric Dampier of Dampier Fence, who was critically injured during a home invasion. The hosts highlighted how quickly the fence community rallied around him with donations, messages, and support, calling it a strong example of the industry’s willingness to come together in a crisis.

The conversation then shifted into Shane Jones’s background in the fence and gate business, starting as a teenager working for his father’s company and later helping develop Rotary Gate Systems. Jones explained how the company evolved from installations and testing into manufacturing post-mounted rotary operators, including rack-and-pinion and chain-drive models designed to reduce concrete work, simplify installs, and fit tight spaces. The group also discussed gate safety education, the Fence Show, and the upcoming Gate Safety Summit, emphasizing the importance of teaching proper installation, standards compliance, and real-world safety practices for contractors.</video:description>
      <video:player_loc>https://www.youtube.com/embed/NcYmzI7Wsfo</video:player_loc>
      <video:publication_date>2026-07-16T02:45:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b56000etufwh6dvprf3</loc>
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      <video:title>How Homeland Vinyl Is Taking Over the Fence Show with Jackie Lopez</video:title>
      <video:description>Brian T. Frederiksen welcomed Jackie Lopez of Homeland Vinyl to discuss the company’s growing role at The Fence Show and the strategy behind its expanded pavilion presence. Jackie explained that Homeland Vinyl chose to support the show in a way that highlights its customers rather than simply building a large manufacturer booth. By gathering distributors and wholesalers from across the country into one branded pavilion, Homeland is helping those partners market themselves directly to fence contractors. She noted that the lineup includes companies from multiple regions, giving attendees access to suppliers close to their own markets and reinforcing the show’s contractor-first mission.

The conversation also covered Jackie’s background in recruiting, the American Fence Association, and her move into vinyl during 2020, where she developed a deep appreciation for the industry’s people and fabricators. She described Homeland’s emphasis on quality, value, and relationship-driven service, including live phone support, strong regional distribution, and steady expansion through multiple U.S. plants. The episode also previewed Homeland’s customer appreciation party at Stony’s in Las Vegas, and Jackie introduced Homeland’s new app, which helps contractors and homeowners access colors, specs, catalogs, and regional contacts more easily.</video:description>
      <video:player_loc>https://www.youtube.com/embed/YOfl7ya5g7Y</video:player_loc>
      <video:publication_date>2026-07-16T00:15:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b54000dtufws54rjded</loc>
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      <video:title>Fence Armor, NAFTA and Giving Back with Al Martin</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen talks with Al Martin, president of the North American Fence Contractors Association (NAFA) and founder of Fence Armor. Martin explains that NAFA’s mission is to empower the fence industry to build a better world together, with a strong emphasis on volunteerism and philanthropy. He highlights the association’s long-running work at Arlington National Cemetery, along with past projects like Victory Junction and other community-focused fence builds. He also encourages fence contractors to suggest deserving local causes, noting that NAFA often turns training events into hands-on service projects.

Martin then shares the origin story of Fence Armor, which began as a solution to protect fence posts from damage caused by landscaping equipment. He explains how the company has expanded beyond its original wood-post guard to include rot barriers, post caps, and other products designed to prevent, protect, and prolong the life of fences. The discussion covers product fit issues caused by varying lumber dimensions, the company’s North American manufacturing, and the opportunity for contractors to upsell protective solutions. The episode closes with a preview of Fence Armor’s booth and demos at the upcoming Fence Show and Security Expo in Las Vegas.</video:description>
      <video:player_loc>https://www.youtube.com/embed/8USDBlzS1Lg</video:player_loc>
      <video:publication_date>2026-07-15T21:45:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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    <loc>https://fencepodcast.com/episodes/cmrsj5b51000ctufwd1q33ytt</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/vp8Lmo31LcM/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>A Live Look Inside AG Fence Supply&apos;s New Anaheim Facility</video:title>
      <video:description>Brian T. Frederiksen visits AG Fence Vinyl Supply’s new Anaheim facility for a live walkthrough with owner Armen. The episode highlights how the company has expanded into a larger, recently remodeled space that now serves as both a wholesale yard and an installation hub. Armen explains that the site has been in use for about seven months as a secondary storage yard for Brett vinyl, while the company gradually sets up a showroom, office space, and production areas. The walkthrough shows stacks of vinyl material, steel, aluminum, ornamental aluminum, and a new horizontal ornamental aluminum product.

Armen also shares how he got into the business through a family background in fence installation, eventually building a company that handles custom vinyl projects, including arch gates and picket fences fabricated by hand and with CNC machines. The tour moves through the warehouse, routing and gate assembly areas, and scheduling office, where a busy workload and a two-week schedule are displayed. Brian closes by noting the company’s strong operations, clean trucks, and active shipping and pickup traffic, while directing listeners to AG Fence Supply’s website and the Fence Show and Security Expo in Las Vegas.</video:description>
      <video:player_loc>https://www.youtube.com/embed/vp8Lmo31LcM</video:player_loc>
      <video:publication_date>2026-07-15T19:15:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b4z000btufwx3yc0hqv</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/HdUsUJCnP2A/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Behind the Signs at JC Guri with Mary and Mark</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen visits JC Gury’s 15,000-square-foot manufacturing facility for a behind-the-scenes look at how the company makes fence signs, decals, and other products for the fencing and security industries. Mary Cobb and Mark showcase the company’s long history, tracing it back to founder John C. Gury in 1949 and to Mary’s family legacy, including her father Joe Kenda’s shift from a small sales operation into a true manufacturing business. The discussion highlights the company’s culture, which Mary says was built on treating every employee like family, and Brian and guest Jared Twist both note the spotless shop, teamwork, and pride visible throughout the plant.

The conversation also dives into JC Gury’s production process, including color matching, screen printing, UV drying, laminating, and hand-wrapping signs in batches of 25. Jared reflects on the evolution of reflective fence signs, which he helped pioneer, and both guests praise the durability and quality of the products. The episode also previews new foam-backed sign options, the upcoming Fence Show and Security Expo in Las Vegas, and the Women of FWA initiative, including custom fence-part jewelry and a sign contest in JC Gury’s expanded booth. Throughout, the episode emphasizes craftsmanship, innovation, and the deep relationships JC Gury has built with fence contractors over decades.</video:description>
      <video:player_loc>https://www.youtube.com/embed/HdUsUJCnP2A</video:player_loc>
      <video:publication_date>2026-07-15T16:45:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b4x000atufw1w1v693c</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/aVWyFXqGKow/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Garage to Regional Powerhouse: Blake Thomas of Vinyl Fence Warehouse</video:title>
      <video:description>Blake Thomas, co-owner of Vinyl Fence Warehouse in Oklahoma City, joined Brian T. Frederiksen to discuss how the company grew from a garage-based installation business started by Blake’s father in 1992 into a regional supplier serving a market far beyond Oklahoma. Blake explained that the company evolved from ornamental iron to vinyl after his father grew tired of the mess and labor of ironwork, and eventually expanded into a broader product line that includes the Goliath fence systems brand. The company now focuses on premium, long-lasting products rather than low-cost alternatives, with an emphasis on quality, efficiency, and shipping-friendly designs.

The conversation also highlighted Blake’s involvement with the American Fence Association Midwest chapter, where he serves on the board and supports industry education. He and Brian discussed the value of helping younger contractors, sharing best practices, and raising installation standards across the fence industry. Blake also previewed a new no-dig spike system for the Goliath multipost fence line, designed to make modern horizontal fencing faster to install, easier to ship, and potentially more cost-effective, with hopes of bringing it to market in 2025. He closed by promoting the AFA Installer School in Tulsa, where he will teach vinyl fence installation.</video:description>
      <video:player_loc>https://www.youtube.com/embed/aVWyFXqGKow</video:player_loc>
      <video:publication_date>2026-07-15T14:15:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b4v0009tufwyqyyuc4j</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/Cb-t7Z0JBY8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>DoorKing New DC Brushless Operators, Smarter Access Control and What is Coming to the Fence Show</video:title>
      <video:description>The episode featured Brian T. Frederiksen and Susan welcoming DoorKing representatives Roy and Justin for an upbeat conversation about the company’s latest innovations, training efforts, and upcoming appearances. They discussed DoorKing’s long-standing reputation for U.S.-based manufacturing, in-house support, and hands-on education, emphasizing how the company’s technical team and training programs help installers and technicians succeed in the field. The guests also shared their backgrounds in tech support, training, and sales, reinforcing DoorKing’s customer-service culture and industry experience.

A major focus of the discussion was DoorKing’s upcoming DC brushless operator line and new unified control board, which will eventually cover swing gates, slide gates, barrier arms, clutch, and gearbox systems. They explained that the new platform will simplify inventory and service by using a single board that recognizes the operator by harness, with future support for Wi-Fi, Bluetooth, app-based programming, and wireless or wired hybrid setups. The conversation also covered DoorKing’s evolving commercial and residential telephone entry systems, cloud integration, backwards compatibility, crash-rated products, and the company’s role in educational events like the Fence University and Fence Show.</video:description>
      <video:player_loc>https://www.youtube.com/embed/Cb-t7Z0JBY8</video:player_loc>
      <video:publication_date>2026-07-15T11:45:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b4t0008tufwop5yzkel</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/XOU0oIFrgiE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Why We Delete Pricing Posts: Antitrust Law and What Every Fence Contractor Needs to Know</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and Sean discuss why their social media groups remove pricing-related posts and comments, especially when contractors ask what to charge per foot. They explain that the concern is not simply mentioning prices, but the risk of creating the appearance of collusion, price fixing, market division, or other antitrust violations under the Sherman Antitrust Act. Brian emphasizes that contractors should be cautious with competitor communication, particularly online, because even informal or joking exchanges can be misinterpreted or create a digital paper trail that suggests an illegal agreement.

The conversation also reframes the issue as one of education and industry protection rather than censorship. Sean argues that the real goal is to teach contractors how to price jobs based on their own material, labor, overhead, and profit goals instead of handing out a universal number. Both hosts stress that helping contractors “learn to fish” is more valuable than giving them a price, since market conditions, job size, and business structure vary widely. They close by encouraging better training, more transparency about estimating fundamentals, and careful discussion of pricing so contractors can compete fairly without exposing themselves or their groups to liability.</video:description>
      <video:player_loc>https://www.youtube.com/embed/XOU0oIFrgiE</video:player_loc>
      <video:publication_date>2026-07-15T09:15:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b4q0007tufwwl9u4568</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/SUZcadMHnmU/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Health of the Fence &amp; Gate Industry</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and Brooks discuss the fast-growing health of the fence and gate industry, with a strong focus on Fence University’s expansion in Las Vegas. They explain that the training facility has moved to a larger location to accommodate a new five-day course that goes beyond the original two-day quick start format. The updated program will include more hands-on instruction, such as live gate operator installation, relay testing, loop cutting, and deeper classroom theory, supported by industry partners like Cellgate, AES, BD Loops, SAS, and Automatic.

The conversation also highlights the business opportunity for fence contractors in access control and gate systems, especially as a source of recurring monthly revenue and year-round work. Brooks and Brian discuss why gate and access control work can help companies stay busy during slow seasons, while also emphasizing the importance of proper installation, warranty terms, and choosing reliable products and serviceable brands. The episode includes an informal product unboxing segment featuring new items from PDK, Cartel, and Fence Pot, reinforcing the show’s hands-on, industry-education style. They close by promoting Fence University, upcoming live interviews, and the growing FWA health coverage offering for fence professionals.</video:description>
      <video:player_loc>https://www.youtube.com/embed/SUZcadMHnmU</video:player_loc>
      <video:publication_date>2026-07-15T06:45:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b4o0006tufw94ry7unr</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/dMQx0OhRHI0/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>What&apos;s happening in The Fence Magazine?</video:title>
      <video:description>In this episode, Brian T. Frederiksen gives a casual Saturday-morning walkthrough of the June issue of The Fence Magazine while overseeing counter sales at the office. He explains how the magazine has evolved into a larger, more collaborative publication that now runs with far less hands-on effort from him, which he sees as a sign of healthy business growth. He highlights the magazine’s expanding exhibitor listings for the upcoming Fence Show, noting strong booth sales and expecting significantly more exhibitors than the prior year. He also points out the continued growth of Fence University, new educational content, and a stronger emphasis on safety resources, especially gate safety and fall protection.

Brian then spotlights many contributors, sponsors, and industry partners featured in the issue, including product companies, suppliers, and associations that support the fence and gate community. He emphasizes the magazine’s inclusive mission, encouraging listeners to submit photos, event listings, and articles for future issues. Throughout the recap, he frames the publication as a tool for industry connection, education, and promotion, while also teasing upcoming interviews, podcasts, and event coverage. The episode closes with an invitation to visit FenceMagazine.com, download the issue, and share it freely within the industry.</video:description>
      <video:player_loc>https://www.youtube.com/embed/dMQx0OhRHI0</video:player_loc>
      <video:publication_date>2026-07-15T04:15:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b4l0005tufwjc4oy6vr</loc>
    <video:video>
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      <video:title>Episode 269 A.D. (after Dan) with Jarrod Twiss</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen kicks off the “A.D. (after Dan)” era with special guest Jarrod Twiss of Ranch Fence, a longtime friend and industry peer. The conversation centers on Twiss’s family history in fencing, his rural upbringing, and how Ranch Fence grew from a ranch-side skill into a nearly 20-year business. He also explains how he and his team attend fence industry events, invest in employee development, and use local high school FFA and welding programs as a “feeder system” to build a strong, respectful crew.

The discussion then turns to the practical realities of running a fence company: truck checklists, starting every piece of equipment before it leaves the yard, tracking tools by engraving them with dates and truck assignments, and reducing downtime through better logistics and accountability. Twiss also shares how Red Brand’s Homegrown program and strong supplier relationships support the business. The episode closes with a broader look at Frederiksen’s role across Las Vegas Fence, the Fence Workers Association, Fence Show, Fence Magazine, and Fence University, along with a few humorous personal stories that highlight the entrepreneurial, community-driven spirit behind both men.</video:description>
      <video:player_loc>https://www.youtube.com/embed/SqRHHEpwYB0</video:player_loc>
      <video:publication_date>2026-07-15T01:45:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b4j0004tufwaeksyyt2</loc>
    <video:video>
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      <video:title>Demo Days Goes All In for the Fence Industry</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen and Susan K. Worley of the Fence Workers Association give listeners an upbeat live update on Demo Days as the event approaches fast—roughly 100 days out. Worley shares that 17 exhibitors are already confirmed, with the entire 700-row exhibit area sold out, and names a growing roster of participating companies, including JC Gury, One Tab Connect, Orlando Hinge Company, Cat 5 Gates, Hammer, NW Quickpool, Father and Son Fence Supply, and Expert Professional Woodcare. She also notes that the podcast has been rolling out short “five minutes with Brian” spotlight videos to introduce exhibitors and build excitement around the show.

The conversation emphasizes that Demo Days was created specifically for the fence industry, making it a uniquely industry-focused event rather than a generic trade show. Frederiksen and Worley highlight its “family friendly” atmosphere while clarifying that the event is designed for contractors, exhibitors, and their families. They also discuss one of the event’s standout attractions: two fishing ponds stocked with catfish and bass, including reports of a large bass in the water. The episode frames Demo Days as a growing, hands-on gathering where attendees can network, see products in action, and enjoy experiences beyond the typical expo floor.</video:description>
      <video:player_loc>https://www.youtube.com/embed/9KCx-u0Z914</video:player_loc>
      <video:publication_date>2026-07-14T23:15:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b4h0003tufwsa0v9o43</loc>
    <video:video>
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      <video:title>A Fence Event Where You Build, Fish, and Race</video:title>
      <video:description>The episode centers on an upcoming fence-industry demo event near Orlando that is being designed as much more than a traditional expo. Brian T. Frederiksen and his team describe a two-day experience where attendees can tour exhibitor booths, network with manufacturers and distributors, and also take part in hands-on activities like building wood and chain-link fence components, assembling a Cat 5 gate, driving and pulling posts, fishing, and trike racing. The event is positioned as a family-friendly industry gathering that blends education, entertainment, and networking.

The discussion also highlights the event’s timing and location advantages. Scheduled for March 26–27, the demo days are close enough to Disney World that attendees could stay at a resort and turn the trip into a family vacation after the expo. The team mentions a growing list of vendors and sponsors, including Orlando Hinge Company, Soul Fence, Cat 5, NW Quickpull, US Hammer, Slat Warehouse, Fence Armor, Mr. Fence Tools, Eagle Fence Distributors, Father and Son Fence Supply, Gregory Fence, One Tap Connect, and more. The tone emphasizes that this is becoming a major, community-driven “fence event” for the industry.</video:description>
      <video:player_loc>https://www.youtube.com/embed/p9DmkRRgGVE</video:player_loc>
      <video:publication_date>2026-07-14T20:45:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b4e0002tufwckvn19b9</loc>
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      <video:title>The Trade Industry</video:title>
      <video:description>Watch The Trade Industry on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/veX-xHkYjz8</video:player_loc>
      <video:publication_date>2026-07-14T18:15:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b4b0001tufwedql4krp</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/sshQ0N9bS_E/hqdefault.jpg</video:thumbnail_loc>
      <video:title>⚠️ Gate Safety just got real.</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen introduces TGM 500 and TGM 501, a new set of gate safety standards designed to complement, not replace, existing rules like UL325 and ASTM F2200. He explains that the goal is to close real-world gaps that traditional standards and code books often miss in field installations. Rather than keeping safety guidance locked inside technical documents, the TGM materials are being made publicly available through gatesafety.com so contractors, property owners, and end users can actually use and share them.

Frederiksen walks through the practical tools included in the standards: training manuals, installer checklists, property owner closeout sheets, and digital mobile forms. He highlights key safety concerns such as entrapment zones, force limits, manual releases, power disconnects, auto-close timing, bottom clearance, pinch points, roller guides, and fall protection. Throughout the discussion, he emphasizes that safety should be simple, field-verifiable, and easy to explain, especially to property owners who will be using the gate after installation. The episode closes with a call for broader industry adoption and a reminder that the next free monthly meeting will be held July 1 at 1 p.m. Pacific.</video:description>
      <video:player_loc>https://www.youtube.com/embed/sshQ0N9bS_E</video:player_loc>
      <video:publication_date>2026-07-14T15:45:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrsj5b430000tufwvwgl8p39</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/Z-npbRF9DJs/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Doorking, Inc. Made in U.S.A. factory tour</video:title>
      <video:description>The episode takes listeners on a guided behind-the-scenes tour of Doorking’s U.S.-based manufacturing operation, showing how deeply the company builds, tests, repairs, and ships its gate operators and access control products. The tour starts with heavy-duty operator testing, including a massive 4,000-pound gate used to stress-test slide gate hardware and V-wheels. From there, the hosts move into circuit board production, where surface-mount and through-hole soldering machines assemble the electronics that power familiar Doorking boards like the 4502 series. The visit highlights how much of the product is made in-house, from components and board assembly to machine shop parts and final packaging.

The episode also emphasizes Doorking’s service and support infrastructure. Viewers see the repair and RMA departments, where boards are thoroughly inspected, repaired, and often replaced in advance so customers can keep systems running with minimal downtime. Additional stops include parts picking, training prep, shipping, receiving, cycle testing of new hardware, and trade show packing. Throughout the tour, the company’s long history, American manufacturing, and attention to detail come through clearly, reinforcing why Doorking has become a trusted name for fence and gate contractors.</video:description>
      <video:player_loc>https://www.youtube.com/embed/Z-npbRF9DJs</video:player_loc>
      <video:publication_date>2026-07-14T13:15:30.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v30001wshvcbmwge6pf</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/EKVDTUPZHFE/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>EZG Manufacturing Believed In The Fence Show From Day One</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen speaks with Matt from EZG Manufacturing in Malta, Ohio, during the Fence Workers Association show. Matt walks through a range of EZG equipment, including multiple versions of the Fence Hog, a barbwire hog, a concrete mixer for agricultural and walk-behind skid steer applications, and the Cement Hog concrete delivery system. He explains that EZG builds all of its equipment in-house and has been manufacturing for nearly 30 years, with machines now used around the world.

The conversation also highlights EZG’s long-term support of the Fence Show. Matt says the company attended the very first year, taking a chance on the event because of Brian’s vision, and has returned every year since. He notes that the show has grown and improved each year, and EZG remains committed to supporting it. Overall, the segment presents EZG Manufacturing as a longtime industry supplier that values innovation, practical jobsite equipment, and strong ties to the fence and gate contractor community.</video:description>
      <video:player_loc>https://www.youtube.com/embed/EKVDTUPZHFE</video:player_loc>
      <video:publication_date>2026-07-13T19:30:38.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v4a005ishvc1g6tn3sf</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/hA5jbrsBJxQ/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>5 Minutes with Brian</video:title>
      <video:description>In this fast-paced “Five Minutes with Brian” episode, Brian T. Frederiksen chats with a rotating lineup of fence-industry guests ahead of The Fence Show in Las Vegas. The conversation highlights the value of hands-on demos, low-cost access for contractors, and the importance of bringing entire teams—not just owners—to trade shows so crews can discover new products, technologies, and business opportunities. Guests share updates on upcoming booth plans, education sessions, product launches, and the role of social media in driving attendance and engagement.

The episode also spotlights several industry solutions and companies: Wood Defender explains the benefits of 100% oil-based fence and deck stain; Greenwood Fence discusses composite, vinyl, and aluminum fence systems plus installer support and multilingual instructions; Easy Louver shares its louvered privacy product and new color options; BD Loops details preformed vehicle detection loops and rigorous testing; and newer tech-forward tools like AI call-answering and automation for fence contractors are introduced. Throughout, the tone emphasizes community, innovation, and practical tools that help fence and gate contractors sell more, install faster, and run better businesses.</video:description>
      <video:player_loc>https://www.youtube.com/embed/hA5jbrsBJxQ</video:player_loc>
      <video:publication_date>2026-07-10T11:15:57.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v30001xshvc2uhohkvw</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/7j6V5bCuquk/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>One Tap Connect Is Changing The First Impression</video:title>
      <video:description>In this episode, Charlie from One Tap Connect explains how his platform is designed to go beyond the limitations of a traditional digital business card. He says he originally set out to create a simple card replacement, but realized that just transferring contact details wasn’t effective for sales. Instead, One Tap Connect acts as a sales acceleration tool that lets someone tap a phone and instantly access a rich profile with videos, services, testimonial clips, and photos.

Charlie emphasizes that the platform is built to make a stronger first impression and simplify lead capture at events and trade shows. When a prospect taps and connects, the app immediately collects their cell number and then prompts for their name and company, giving sales teams the essential information they need. He notes that after someone visits a booth, the app effectively lets them take the booth experience with them, helping the business stay memorable and continue the conversation after the event ends.</video:description>
      <video:player_loc>https://www.youtube.com/embed/7j6V5bCuquk</video:player_loc>
      <video:publication_date>2026-07-07T18:15:26.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v490058shvc504zz1kt</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/4yvg9uoDOp8/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Preconstruction, Scheduling &amp; Trade Coordination 📱</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen speaks with Dalton from High Point Fencing and Mark from JC Gury, along with Susan Worley from the Fence Show and Security Expo, about how preconstruction planning, scheduling, and trade coordination affect success across construction and manufacturing. Dalton explains that preconstruction meetings are far more than paperwork: they help identify scope, safety issues, material needs, and trade conflicts before crews mobilize. He emphasizes that many job failures begin with assumptions, unclear scope, or poor communication between contractors and other trades.

The conversation expands beyond fence installation into sign manufacturing and event planning, showing that the same principles apply in any industry. Mark describes JC Gury’s production meetings and the importance of documentation, clear timelines, and internal coordination. Susan shares how the Fence Show uses regular planning meetings and large-scale precon meetings with hotel, AV, and property teams to keep a complex event on track. Across the discussion, the guests stress communication, written documentation, job walks, and accountability as the best tools for avoiding delays, change-order disputes, and costly mistakes.</video:description>
      <video:player_loc>https://www.youtube.com/embed/4yvg9uoDOp8</video:player_loc>
      <video:publication_date>2026-06-26T11:40:29.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v490057shvco7nw4iib</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/pgVAb3_PHNY/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Preconstruction, Scheduling &amp; Trade Coordination</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen hosts Dalton from High Point Fencing, Mark from JC Gury, and Susan Worley to discuss why preconstruction planning, scheduling, and trade coordination are essential across the fence, gate, and broader construction industries. Dalton explains that on complex commercial projects, preconstruction meetings help verify scope, safety requirements, material readiness, and coordination with other trades before crews mobilize. Mark adds that experience from landscaping, plumbing, and manufacturing has reinforced the same lesson: when teams fail to communicate, money is lost through delays, rework, and wasted labor. The conversation emphasizes that assumptions are one of the biggest causes of scheduling failures.

The group also explores documentation as a critical safeguard, from photos and written confirmations to detailed contract scopes and change orders. They discuss how fence contractors often work at the end of a project, making them especially vulnerable to delays caused by grading, utilities, or other trades. Susan shares how the Fence Show and Security Expo uses similar preconstruction processes to coordinate with the hotel, AV, food service, and other property teams. The episode closes with a preview of Dalton’s Full Throttle Education sessions and a call for contractors to improve accountability, communication, and jobsite planning.</video:description>
      <video:player_loc>https://www.youtube.com/embed/pgVAb3_PHNY</video:player_loc>
      <video:publication_date>2026-06-26T11:22:10.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v4a005gshvcr5ihbpt5</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/BWRTJHpihto/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Full Throttle: Invest in Your Future</video:title>
      <video:description>The episode focused on the Fence Show’s new “Full Throttle” education program and why Brian Frederiksen, Veronica, Sasha, and guest instructor Zach Romero believe contractors should invest in their future instead of just spending on the usual Las Vegas experience. Veronica explained that the 2026 program was built from real industry frustrations and needs, with structured tracks covering gate operators, customer sales training, bridging sales and operations, small-business financial basics, and commercial bidding. She emphasized that the goal is to provide practical, usable education that helps attendees improve their businesses long after the event ends.

Zach shared his background in manufacturing and the vinyl fence industry, along with Black Line HHP’s 20-year focus on black vinyl products. He discussed the challenges of black vinyl performance, how quality varies by wall thickness, material type, and installation method, and why education matters for both contractors and suppliers. The group also highlighted the new instructor voting system, the value of networking and return on investment, and the show’s broader mission: making the fence industry more accessible, better trained, and more professional through hands-on learning and community support.</video:description>
      <video:player_loc>https://www.youtube.com/embed/BWRTJHpihto</video:player_loc>
      <video:publication_date>2026-06-19T11:20:08.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v490056shvc50h9zu6o</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/iVMy_YV6giw/maxresdefault.jpg</video:thumbnail_loc>
      <video:title>Full Throttle: Invest in Your Future 📱</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen talks with Zach Romero of Blackline HHP and Veronica from FWA about the upcoming “Full Throttle” education program tied to the Fence Show. The conversation centers on why the industry should invest in training, networking, and professional growth rather than treating Las Vegas as only a place to spend money. Veronica explains that the program was built from years of hands-on construction and fence-industry experience, with multiple learning tracks covering gate operators, sales, operations, post-to-profits, and commercial bidding. She emphasizes that the goal is to deliver practical, real-world education that attendees can apply immediately and continue accessing later through Fence University.

Zach shares his path from aerospace and manufacturing into the fence industry, describing how he became passionate about black vinyl fencing and eventually part-owner of Blackline. He discusses what makes vinyl quality matter, including wall thickness, virgin versus recycled material, extrusion methods, and proper installation practices. The episode also introduces the new instructor voting system at fenceshow.com, where attendees can recognize their favorite educators and exhibitors. Overall, the discussion highlights education, community support, and the long-term ROI of showing up, learning, and contributing to the fence industry.</video:description>
      <video:player_loc>https://www.youtube.com/embed/iVMy_YV6giw</video:player_loc>
      <video:publication_date>2026-06-19T11:15:54.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v490055shvcr80d03pw</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/3o6VfWmlbvg/hqdefault.jpg</video:thumbnail_loc>
      <video:title>A Lifetime of Fence Industry Experience: Systems, Safety &amp; Building Teams That Win</video:title>
      <video:description>Tony Thornton joined Brian T. Frederiksen and Sasha to reflect on his long fence-industry career, including his years as AFA executive director, his consulting work, and his current role supporting the Canadian Fence Association. He explained that after stepping back from a corporate role in Dallas-Fort Worth, he is returning full throttle to consulting, education, and mentoring. The conversation highlighted his long-time partnership with Alexa Churchwell, the growth of CFA membership and education, and the importance of building strong associations, standards, and training programs that help the entire industry improve.

The discussion also focused on how fencing has changed over the decades. Tony contrasted old-school estimating and sales—paper binders, handwritten takeoffs, carbon copies, and manual calculations—with today’s software, apps, and fast quoting tools. He emphasized that while technology has made contractors faster and more efficient, relationships, craftsmanship, and decision-making still matter. Tony also previewed his new “Fence Masters Group,” a peer-to-peer mastermind community for contractors, and ended with rapid-fire advice on underrated skills, leadership mistakes, and the importance of understanding people better.</video:description>
      <video:player_loc>https://www.youtube.com/embed/3o6VfWmlbvg</video:player_loc>
      <video:publication_date>2026-06-12T11:20:17.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v4a005fshvcvvntmbj9</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/3UHO4-7uFbU/hqdefault.jpg</video:thumbnail_loc>
      <video:title>A Lifetime of Fence Industry Experience: Systems, Safety &amp; Building Teams That Win 📱</video:title>
      <video:description>In this episode of The Fence Podcast, Brian T. Frederiksen sits down with industry veteran Tony Thornton to discuss his long career in fencing, his transition from AFA leadership into consulting, and his recent work supporting both U.S. and Canadian fence organizations. Tony explains how his consulting practice unexpectedly grew after leaving AFA, leading to a short-term corporate role with a fencing supply group before returning to the industry work he enjoys most: mentoring, education, and helping contractors improve their businesses. He also shares how his longtime collaboration with Alexa Churchwell and his work with the Canadian Fence Association have helped expand membership, education, and event engagement.

The conversation covers major changes in the fence industry, from old-school sales and estimating methods to today’s fast-moving technology, quoting software, and relationship-driven sales. Tony and Brian reflect on how the industry has evolved from handwritten binders, carbon copies, and manual calculations to instant digital estimating and improved tools. Tony also emphasizes profitability, better systems, and leadership discipline, arguing that owners must get out of their own way and focus on hiring the right people. The episode closes with Tony previewing his new mastermind-style initiative, the Fence Masters Group, designed to connect contractors for peer-to-peer learning and practical business growth.</video:description>
      <video:player_loc>https://www.youtube.com/embed/3UHO4-7uFbU</video:player_loc>
      <video:publication_date>2026-06-12T10:56:36.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v30001ushvc9af8w8s9</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/McimCH_hbPE/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Vegas Show Success  Exhibitor Feedback &amp; What Makes It Great</video:title>
      <video:description>In this episode of The Fence Podcast, exhibitors at the Vegas show share candid, enthusiastic feedback about why the event stands out. They describe it as busy, well organized, and enjoyable for both vendors and attendees, with strong foot traffic and a positive atmosphere. Several exhibitors note that the show has improved each year, and many believe it has become the place to be for the fence and gate industry.

A major theme is the value of the event’s structure and hospitality. The hosts, Susan and Brian, are praised for keeping people engaged with organized activities and social events such as parties and networking nights, which help prevent vendors from drifting away and maximize meaningful client interaction. Exhibitors also appreciate practical details like coffee, snacks, food, and the convenience of being under one roof in a warm, centralized Vegas venue. Overall, the episode highlights a strong sense of community, exhibitor support, and confidence that the show will continue to grow.</video:description>
      <video:player_loc>https://www.youtube.com/embed/McimCH_hbPE</video:player_loc>
      <video:publication_date>2026-06-06T18:00:29.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v4a005cshvc2bsrms1l</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/cRUhYqa5lBQ/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Profit Over Chaos in Full Throttle</video:title>
      <video:description>Profit Over Chaos in Full Throttle.</video:description>
      <video:player_loc>https://www.youtube.com/embed/cRUhYqa5lBQ</video:player_loc>
      <video:publication_date>2026-06-05T11:19:38.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v4b005jshvc3zqedhz7</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/k_vUqIuTzMQ/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Building Better Fence Companies Through Leadership, Accountability, and Systems</video:title>
      <video:description>Building Better Fence Companies Through Leadership, Accountability, and Systems.</video:description>
      <video:player_loc>https://www.youtube.com/embed/k_vUqIuTzMQ</video:player_loc>
      <video:publication_date>2026-05-29T11:16:50.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v4a005hshvcrzfa9yl0</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/oVPtbfytS1g/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Building Better Fence Companies Through Leadership, Accountability, and Systems 📱</video:title>
      <video:description>Building Better Fence Companies Through Leadership, Accountability, and Systems.</video:description>
      <video:player_loc>https://www.youtube.com/embed/oVPtbfytS1g</video:player_loc>
      <video:publication_date>2026-05-29T11:15:22.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v30001tshvcu6dua21g</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/7BGQUYtLyt8/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Stop grinding chains   use a chain break</video:title>
      <video:description>Watch Stop grinding chains   use a chain break on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/7BGQUYtLyt8</video:player_loc>
      <video:publication_date>2026-05-21T13:50:50.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v4a005eshvc7uixux97</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/tlbVIXlcGDU/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Full Throttle: The Photo Eye Chronicles</video:title>
      <video:description>Full Throttle: The Photo Eye Chronicles.</video:description>
      <video:player_loc>https://www.youtube.com/embed/tlbVIXlcGDU</video:player_loc>
      <video:publication_date>2026-05-21T12:57:07.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v490054shvcqzjtuvxn</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/_nGGKZVpU6w/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Full Throttle: The Photo Eye Chronicles 📱</video:title>
      <video:description>Full Throttle: The Photo Eye Chronicles.</video:description>
      <video:player_loc>https://www.youtube.com/embed/_nGGKZVpU6w</video:player_loc>
      <video:publication_date>2026-05-21T12:27:14.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v310023shvcwez1e7l6</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/MvdmQ3WNLTI/hqdefault.jpg</video:thumbnail_loc>
      <video:title>QR codes are not just for ordering food anymore. @lobibox1269</video:title>
      <video:description>Watch QR codes are not just for ordering food anymore. @lobibox1269 on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/MvdmQ3WNLTI</video:player_loc>
      <video:publication_date>2026-05-15T14:50:10.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v4a005bshvcdqga12cx</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/6xFWYJVDELM/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Going FULL THROTTLE!!</video:title>
      <video:description>Education, Leadership &amp; Building Better Fence Companies.</video:description>
      <video:player_loc>https://www.youtube.com/embed/6xFWYJVDELM</video:player_loc>
      <video:publication_date>2026-05-14T13:31:50.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v490053shvcvdujy4vi</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/BD65dXffLaQ/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Ging FULL THROTTLE!! 📱</video:title>
      <video:description>Education, Leadership &amp; Building Better Fence Companies.</video:description>
      <video:player_loc>https://www.youtube.com/embed/BD65dXffLaQ</video:player_loc>
      <video:publication_date>2026-05-14T12:50:00.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v30001sshvcxcvm4yad</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/3HCfbc9Wvu0/hqdefault.jpg</video:thumbnail_loc>
      <video:title>that&apos;s one tuff post taking a beating</video:title>
      <video:description>Watch that&apos;s one tuff post taking a beating on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/3HCfbc9Wvu0</video:player_loc>
      <video:publication_date>2026-05-13T14:59:17.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v310026shvc6p9uq2nf</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/tZE_RwNas0s/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Snickers &amp; Twix change everything.</video:title>
      <video:description>Watch Snickers &amp; Twix change everything. on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/tZE_RwNas0s</video:player_loc>
      <video:publication_date>2026-05-09T17:21:09.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v310020shvci5ibs9j1</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/_-qV6Riafw4/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Shouldn’t stick your feet under equipment</video:title>
      <video:description>Watch Shouldn’t stick your feet under equipment on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/_-qV6Riafw4</video:player_loc>
      <video:publication_date>2026-05-07T15:02:17.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v30001rshvcuylwk2ih</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/FUTCubGFm0U/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Most Full-Throttle &quot;Keypad&quot; in America &amp; it will be at The Fence Show.</video:title>
      <video:description>Watch Most Full-Throttle &quot;Keypad&quot; in America &amp; it will be at The Fence Show. on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/FUTCubGFm0U</video:player_loc>
      <video:publication_date>2026-05-07T14:42:47.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v490051shvcn1ay53pr</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/mEiKLJuYc4c/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Opening your books can be awkward</video:title>
      <video:description>Opening your books to the CPA or Business Coach.</video:description>
      <video:player_loc>https://www.youtube.com/embed/mEiKLJuYc4c</video:player_loc>
      <video:publication_date>2026-05-07T12:26:13.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v310024shvcuxvtseeu</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/aswxwMawIhU/hqdefault.jpg</video:thumbnail_loc>
      <video:title>A Fence Booth That Feels Like Cheers</video:title>
      <video:description>Founders Fence brings a laid-back bar-style booth where crews can relax, connect, and talk shop while checking out iron, chain link, and temp fence solutions.

#fenceindustry #industryevents #constructioncommunity #networking #thefenceshow</video:description>
      <video:player_loc>https://www.youtube.com/embed/aswxwMawIhU</video:player_loc>
      <video:publication_date>2026-05-04T15:22:34.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v490052shvck3jzvhbm</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/j2ihhSjSDmo/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Meet our new Co-Host</video:title>
      <video:description>Who&apos;s the new Co-Host of Trade Industry Only?</video:description>
      <video:player_loc>https://www.youtube.com/embed/j2ihhSjSDmo</video:player_loc>
      <video:publication_date>2026-04-30T12:32:03.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v310022shvc5nsbxeye</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/SXQ-4NN_aB0/hqdefault.jpg</video:thumbnail_loc>
      <video:title>How to keep it open 24 hours a day #247 #work</video:title>
      <video:description>Watch How to keep it open 24 hours a day #247 #work on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/SXQ-4NN_aB0</video:player_loc>
      <video:publication_date>2026-04-23T22:20:36.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v31001zshvcw49a51c8</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/Eq-xq71VH24/hqdefault.jpg</video:thumbnail_loc>
      <video:title>I won&apos;t be carrying this</video:title>
      <video:description>Watch I won&apos;t be carrying this on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/Eq-xq71VH24</video:player_loc>
      <video:publication_date>2026-04-23T19:30:05.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v30001qshvcdny3eqf5</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/vY2EzIH18J0/hqdefault.jpg</video:thumbnail_loc>
      <video:title>@KencoveFarmFence today for Kiwi Fence School</video:title>
      <video:description>Watch @KencoveFarmFence today for Kiwi Fence School on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/vY2EzIH18J0</video:player_loc>
      <video:publication_date>2026-04-23T11:52:12.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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      <video:title>Found this going up when I stopped by.</video:title>
      <video:description>Caught a chain link fence going up in Las Vegas and the crew had it moving quick with a clean install.</video:description>
      <video:player_loc>https://www.youtube.com/embed/QUXqW2vnMzU</video:player_loc>
      <video:publication_date>2026-04-19T21:19:27.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
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      <video:title>I didn&apos;t see that coming, what a machine. @KencoveFarmFence</video:title>
      <video:description>Kencove Farm Fence equipment makes driving posts look effortless, hitting the ground with power and speed that catches crews off guard.</video:description>
      <video:player_loc>https://www.youtube.com/embed/JU1WqabyO3g</video:player_loc>
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      <video:family_friendly>yes</video:family_friendly>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/EEy2GVsGANc/hqdefault.jpg</video:thumbnail_loc>
      <video:title>FULL THROTTLE GROWTH: The Women of FWA and The Fence Show Education</video:title>
      <video:description>Join us for our live Q&amp;A as we dive into what’s coming at our wfwa building leaders retreat and The Fence Show, and how we’re going full throttle with education, growth, and opportunity.</video:description>
      <video:player_loc>https://www.youtube.com/embed/EEy2GVsGANc</video:player_loc>
      <video:publication_date>2026-04-15T11:40:36.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/iiqE0b801iM/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Learn to install railing in 6&apos; sections for easy repair later with @nationwideindustries7584</video:title>
      <video:description>Building railing in 6 foot sections makes future repairs faster, cleaner, and way easier without tearing everything apart.</video:description>
      <video:player_loc>https://www.youtube.com/embed/iiqE0b801iM</video:player_loc>
      <video:publication_date>2026-04-15T00:55:20.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/iCS-hqr3klU/hqdefault.jpg</video:thumbnail_loc>
      <video:title>@Fencearmor book that changes the game for HOA&apos;s and contractors #hoa #contractors #books</video:title>
      <video:description>Watch @Fencearmor book that changes the game for HOA&apos;s and contractors #hoa #contractors #books on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/iCS-hqr3klU</video:player_loc>
      <video:publication_date>2026-04-14T14:07:24.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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      <video:title>Part 3 of Installing a Saw Cut Loop for automatic gates at The Fence University in asphalt.</video:title>
      <video:description>🚧 Part 3: Installing a Saw Cut Loop for Automatic Gates 🚧

This is where it starts getting real 👇
At Fence University, we’re breaking down exactly how to install a saw cut loop in asphalt — the right way — so your automatic gates detect vehicles properly every time.

In this part, you’ll see:
✔️ Proper saw cutting techniques
✔️ Clean loop layout in asphalt
✔️ Real-world install tips from the field
✔️ What most installers get WRONG (and how to avoid it)

If you’re installing gates, this is one of those skills that separates average work from PRO work.

👉 Stay tuned for the full series — we’re building this step-by-step.

💬 Drop a comment if you’ve ever installed loops or had one fail on you
👍 Like &amp; follow for more real installer training from Fence University

#FenceUniversity #GateInstallation #AutomaticGates #LoopDetector #FenceLife #ContractorLife #ConstructionTips #GateOperators #TradeSkills</video:description>
      <video:player_loc>https://www.youtube.com/embed/v7dfsoXdI2A</video:player_loc>
      <video:publication_date>2026-04-13T02:02:13.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
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      <video:title>Part 2 of Installing a  Saw Cut Preformed Loop for automatic gates  at The Fence University.</video:title>
      <video:description>🚧 Part 2: Installing a Preformed Loop for Automatic Gates 🚧

This is where most installs go wrong… 👇

At Fence University, we’re showing how to properly lay in a preformed loop so your gate actually detects vehicles the way it’s supposed to.

In this part, you’ll learn:
✔️ How to position your loop correctly
✔️ Why layout matters more than you think
✔️ Common mistakes that lead to detection failure
✔️ Real, hands-on training from the field

If you’re doing gate installs, this is one of those details that can make or break the whole job.

👉 Watch the full series to see it all come together

💬 Ever had loop issues on a job? Drop it below
👍 Follow for real installer training, tips, and no-BS content

#FenceUniversity #AutomaticGates #LoopDetector #GateInstallation #FenceLife #ContractorLife #TradeSkills #ConstructionTips #GateOperators</video:description>
      <video:player_loc>https://www.youtube.com/embed/e4W-bJeUXmE</video:player_loc>
      <video:publication_date>2026-04-13T01:48:05.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v2t001hshvcfwapehme</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/a3I6HSjLfac/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Part 1 of Installing a Preformed Loop for automatic gates using a BD Loop at The Fence University.</video:title>
      <video:description>🚧 Part 1: Installing a Preformed Loop for Automatic Gates 🚧

If your gate isn’t detecting vehicles right… this is where it all starts 👇

At Fence University, we’re kicking off the full install process using a BD Loop and showing you how to do it the RIGHT way from the ground up.

In this part, you’ll learn: ✔️ What a preformed loop is and why it matters
✔️ How to prep your install area
✔️ The foundation for proper vehicle detection
✔️ Real-world tips most installers don’t talk about

This is the beginning of a full series — don’t skip this step if you want your installs to actually work long-term.

👉 Watch the next parts to see the full process

💬 Have you used preformed loops before? Good or bad experience?
👍 Follow for real fence &amp; gate training — no fluff, just field knowledge

#FenceUniversity #AutomaticGates #LoopDetector #GateInstallation #FenceLife #ContractorLife #TradeSkills #ConstructionTips #GateOperators</video:description>
      <video:player_loc>https://www.youtube.com/embed/a3I6HSjLfac</video:player_loc>
      <video:publication_date>2026-04-13T01:45:38.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v2t001fshvcl2mo9n9l</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/i2T9soH4tao/hqdefault.jpg</video:thumbnail_loc>
      <video:title>@northstarcontrols7967 takes quality control to the next level.</video:title>
      <video:description>Watch @northstarcontrols7967 takes quality control to the next level. on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/i2T9soH4tao</video:player_loc>
      <video:publication_date>2026-04-12T16:55:25.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v2s001eshvcensl0nn0</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/E4RvjzAAmrQ/hqdefault.jpg</video:thumbnail_loc>
      <video:title>@StainAndSealSupply at FWA Demo Days in Florida showing us some staining techniques.</video:title>
      <video:description>Watch @StainAndSealSupply at FWA Demo Days in Florida showing us some staining techniques. on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/E4RvjzAAmrQ</video:player_loc>
      <video:publication_date>2026-04-12T16:29:22.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v2s001cshvcv8j2lthh</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/22aG8v3ZzMU/hqdefault.jpg</video:thumbnail_loc>
      <video:title>@MillerEdgeInc changing the way edges in our industry is done. Great company &amp; great products.</video:title>
      <video:description>Watch @MillerEdgeInc changing the way edges in our industry is done. Great company &amp; great products. on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/22aG8v3ZzMU</video:player_loc>
      <video:publication_date>2026-04-12T15:21:07.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v2s001bshvcjt40ddiz</loc>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/HGD13O4ZKsw/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Is it an edge sensor, light or both? watch and find out. @MillerEdgeInc</video:title>
      <video:description>Watch Is it an edge sensor, light or both? watch and find out. @MillerEdgeInc on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/HGD13O4ZKsw</video:player_loc>
      <video:publication_date>2026-04-12T14:56:44.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v2t001kshvcg2aie3q7</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/tYz3pDks7EA/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Can&apos;t tell your team. Can&apos;t tell your family. Can&apos;t tell your friends. #team #family #friends</video:title>
      <video:description>Watch Can&apos;t tell your team. Can&apos;t tell your family. Can&apos;t tell your friends. #team #family #friends on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/tYz3pDks7EA</video:player_loc>
      <video:publication_date>2026-04-10T22:47:17.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v42004wshvcv8tl6zdg</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/gj50jf6jLLE/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Demo Days - Florida Walk Around</video:title>
      <video:description>Inside look at who was at Demo Days in Florida.</video:description>
      <video:player_loc>https://www.youtube.com/embed/gj50jf6jLLE</video:player_loc>
      <video:publication_date>2026-04-04T15:11:04.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
  </url>
  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v42004tshvc2ejsu2wz</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/aqdTOF4aNVI/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Demo Days - Florida</video:title>
      <video:description>Join us!</video:description>
      <video:player_loc>https://www.youtube.com/embed/aqdTOF4aNVI</video:player_loc>
      <video:publication_date>2026-03-28T04:13:03.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v42004rshvcpninupbp</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/0CrEeArMhqM/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Live - Demo Days Florida</video:title>
      <video:description>Watch Live - Demo Days Florida on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/0CrEeArMhqM</video:player_loc>
      <video:publication_date>2026-03-27T13:59:35.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v42004qshvc5opdzu4h</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/VaShQtGKb9A/hqdefault.jpg</video:thumbnail_loc>
      <video:title>What is gonig on in Florida??</video:title>
      <video:description>Come join us to find out what is going on.....</video:description>
      <video:player_loc>https://www.youtube.com/embed/VaShQtGKb9A</video:player_loc>
      <video:publication_date>2026-02-19T13:45:42.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v42004oshvcnx0jk0ug</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/r8bW-U2h0Ho/hqdefault_live.jpg</video:thumbnail_loc>
      <video:title>Live on the show floor! 📱</video:title>
      <video:description>Join us as we do a walk through!</video:description>
      <video:player_loc>https://www.youtube.com/embed/r8bW-U2h0Ho</video:player_loc>
      <video:publication_date>2026-02-03T18:10:01.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v42004pshvct4q13ewh</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/-WTO-dwbcZA/hqdefault.jpg</video:thumbnail_loc>
      <video:title>1/28/26 Desiree Ansley 📱</video:title>
      <video:description>Watch 1/28/26 Desiree Ansley 📱 on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/-WTO-dwbcZA</video:player_loc>
      <video:publication_date>2026-01-29T14:34:49.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v42004nshvck152temj</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/VIxx9lOEhuw/hqdefault.jpg</video:thumbnail_loc>
      <video:title>The Back Side of the Fence 📱</video:title>
      <video:description>The King of Stain Returns: New Products, New Events, New Opportunities.</video:description>
      <video:player_loc>https://www.youtube.com/embed/VIxx9lOEhuw</video:player_loc>
      <video:publication_date>2026-01-22T13:27:43.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v43004yshvcmhah0cel</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/hhUfwDn6hec/hqdefault.jpg</video:thumbnail_loc>
      <video:title>The Back Side of the Fence</video:title>
      <video:description>The King of Stain Returns: New Products, New Events, New Opportunities.</video:description>
      <video:player_loc>https://www.youtube.com/embed/hhUfwDn6hec</video:player_loc>
      <video:publication_date>2026-01-22T13:19:08.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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  <url>
    <loc>https://fencepodcast.com/episodes/cmrzq5v42004ushvczwlnho2t</loc>
    <video:video>
      <video:thumbnail_loc>https://i.ytimg.com/vi/X4JB_CptrX4/hqdefault.jpg</video:thumbnail_loc>
      <video:title>The Restart: Fan Favorites Return and a New Voice Joins 📱</video:title>
      <video:description>The Restart: Fan Favorites Return and a New Voice Joins.</video:description>
      <video:player_loc>https://www.youtube.com/embed/X4JB_CptrX4</video:player_loc>
      <video:publication_date>2026-01-15T14:43:22.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/EAY89dO-GUc/hqdefault.jpg</video:thumbnail_loc>
      <video:title>The Restart: Fan Favorites Return and a New Voice Joins</video:title>
      <video:description>The Restart: Fan Favorites Return and a New Voice Joins.</video:description>
      <video:player_loc>https://www.youtube.com/embed/EAY89dO-GUc</video:player_loc>
      <video:publication_date>2026-01-15T13:54:44.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/adGxclEXuFU/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Last Years numbers Matter for a strong 2026</video:title>
      <video:description>Watch Last Years numbers Matter for a strong 2026 on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/adGxclEXuFU</video:player_loc>
      <video:publication_date>2026-01-14T12:36:41.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/_TDFmiHylig/hqdefault.jpg</video:thumbnail_loc>
      <video:title>2025 Fence Industry Rewind Best Moments From Our Top Episodes</video:title>
      <video:description>This special 2025 recap pulls the best clips from our most popular episodes of the year.

#tradendustry #fwa #womenoffwa #fencefam #fence</video:description>
      <video:player_loc>https://www.youtube.com/embed/_TDFmiHylig</video:player_loc>
      <video:publication_date>2025-12-11T02:02:50.000Z</video:publication_date>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/6zxDlbL2pBQ/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Demo Day Update 📱</video:title>
      <video:description>Demo Day Update.</video:description>
      <video:player_loc>https://www.youtube.com/embed/6zxDlbL2pBQ</video:player_loc>
      <video:publication_date>2025-11-21T18:55:18.000Z</video:publication_date>
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      <video:thumbnail_loc>https://i.ytimg.com/vi/0sISgR9i55o/hqdefault.jpg</video:thumbnail_loc>
      <video:title>Demo Day Update</video:title>
      <video:description>Demo Day Update.</video:description>
      <video:player_loc>https://www.youtube.com/embed/0sISgR9i55o</video:player_loc>
      <video:publication_date>2025-11-21T18:48:18.000Z</video:publication_date>
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      <video:title>20 ga. vs 16 ga. Panels - What Should You Purchase</video:title>
      <video:description>20 ga. vs 16 ga. Panels - Chain link &amp; iron fence panels around the world.</video:description>
      <video:player_loc>https://www.youtube.com/embed/HcHk9XRzGiM</video:player_loc>
      <video:publication_date>2025-11-20T13:28:49.000Z</video:publication_date>
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      <video:description>20 ga. vs 16 ga. Panels - What Should You Purchase.</video:description>
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- Becoming a Certified Small Business
- Getting into Federal, State, or School Contracting
FEATURING SAUL RAMOS DISTRICT DIRECTOR OF U.S. SMALL BUSINESS ADMINISTRATION with Brian T. Frederiksen</video:description>
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      <video:title>2026 Winter Fence Cruise</video:title>
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      <video:title>Episode 309: One Industry, One Goal with Matt Warner</video:title>
      <video:description>Episode 309: One Industry, One Goal with Matt Warner.</video:description>
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Learn how to go from one truck to a real business.
📦 How to get supplier accounts
🎓 How to get free certifications
📋 How to get licensed in your area</video:description>
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      <video:title>Union Myths with Iron Workers 63</video:title>
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🔹 Zach Peyton from Superior Fence &amp; Rail - North Florida
🔹 Caleb Rothth from Stain &amp; Seal Experts
Franchises have figured out how to support growth, streamline training, and give contractors the tools they need to win. So why haven’t most trade associations done the same?
Join us LIVE for Ep. 314 and let’s talk about what’s working, what’s broken, and how we can build something better.
📅 June 18th
🕟 4:30PM Pacific
🎙️ Hosted by Brian T. Frederiksen
🌐 TheTradeIndustry.com
It’s time we rethink what support in the trades really looks like.
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      <video:title>Episode 309: One Industry, One Goal with Matt Warner</video:title>
      <video:description>Episode 309: One Industry, One Goal with Matt Warner

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/5794777336512512</video:description>
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🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/5794777336512512</video:description>
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      <video:description>Breaking Point: We &quot;Saw&quot; it Coming

🎙️ New to streaming or looking to level up? Check out StreamYard and get $10 discount! 😍 https://streamyard.com/pal/d/5794777336512512</video:description>
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      <video:description>Protect yourself from material increases! The Truth About Escalation Clauses w/ Brian &amp; Isaac.</video:description>
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      <video:description>Tariffs at the Gate: What&apos;s Really Behind Your Fence Price Spike?</video:description>
      <video:player_loc>https://www.youtube.com/embed/4HnXmzIgbyQ</video:player_loc>
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      <video:description>Fence Social... The Ultimate Networking Platform for the Fence and Gate Industry.</video:description>
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      <video:description>Watch Watch &quot;My Fence Life&quot; Live on Wednesday 6:30 CT . Part 3 as we discuss being an entrepreneur. on The Fence Podcast.</video:description>
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      <video:description>How fence signs are made with J.C. Gury - My Fence Life Podcast Episode 273.</video:description>
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      <video:title>Installing chain link fence</video:title>
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      <video:title>Quick-Visit from Barrette in the My Fence Life Studio</video:title>
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      <video:title>Surprise visit to FWA office. #office #fence</video:title>
      <video:description>Watch Surprise visit to FWA office. #office #fence on The Fence Podcast.</video:description>
      <video:player_loc>https://www.youtube.com/embed/K1Zx4caoBGM</video:player_loc>
      <video:publication_date>2024-02-26T16:46:17.000Z</video:publication_date>
      <video:family_friendly>yes</video:family_friendly>
    </video:video>
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